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Dear Direct Marketing Friend,
Welcome to this week's Direct Marketing Update, with more tips and strategies to help you increase your profits by marketing more effectively.
In this issue...
Please feel free to forward Direct Marketing Update to friends and business associates and suggest they sign up for their FREE subscription, too.
PLUS…check us out on Facebook.
Costly shopping cart blunders: Losing money and clients--Video
How is your shopping cart?
Is it following the direct marketing rules to maximize response?
Are you losing sales because you're not following the rules? If you're not, it's usually because you are violating direct response copy or art rules.
When I critique shopping carts, I find most marketers are making these horrible, costly blunders.
I've created a short video that explains these oversights in greater detail. Please click here to watch it.
If you want some recommendations on how to improve your shopping cart and create powerful website/marketing campaigns, give me a call at 310-212-5727 or send me an email at craig@cdmginc.com.
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TV direct response boom: How you can profit
One the most profitable media available today for high response rates is the use of direct response television.
Direct response TV is used to generate leads and sales. It's also used successfully as a means to push open retail distribution.
It has been and continues to be a highly effective marketing strategy when your product is right for it. To have direct response television commercial success, however, requires just the right copy.
After having created over 400 TV commercials for my clients, I can tell you that's probably the most important component.
One of the more interesting trends has been the fact that the 60-second spots have been more profitable than 30-second commercials.
And 120-second commercials have been more successful than 60. The problem is that you don't see many of them because they just haven't been available.
It is very exciting that availability of 120-second commercials has increased more than 117% in the past 5 years, making the spots more lucrative.
And overall, spending on direct response TV ads increased by 99% in the same period.
Is direct response TV for you?
I'd be glad to tell you the pros and cons for your product and service, tell you what the risks are and let you know how my team and I could help you create a direct response TV commercial that will give you increased sales or leads for your product or service.
Just give me a call at 310-212-5727 or email me at craig@cdmginc.com.
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Action Items
- Click the Forward to a Friend button in the upper-right corner to pass this Direct Marketing Update on to interested friends and business associates.
- Check your landing page, banner ads, direct mail and email campaigns. Are you violating any direct marketing rules? Are you experiencing loss of leads or sales? Contact me at craig@cdmginc.com.
- Questions about any article or strategy? Email me at craig@cdmginc.com. I'd be happy to talk with you and help you with your ideas.
That's it for this week's Direct Marketing Update. Don't wait to put these tips to work for your business. After all, higher response means higher profits.
Yours for direct marketing success,
Craig A. Huey
Publisher, Direct Marketing Update
President, Creative Direct Marketing Group, Inc.
21171 S. Western Ave., Suite 260
Torrance, CA 90501
Phone: 310-212-5727
Nobody knows direct marketing better!
Email: craig@cdmginc.com
Web: www.cdmginc.com
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to visit the Direct Response library. You’ll find numerous articles from past issues of my Direct Response newsletters that provide even more valuable direct marketing help.
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About Craig Huey
Craig Huey is the #1 authority on accountable advertising.
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, big companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com.
Find the best postal or email list fast
One of our services is to locate the very best, maximum-response lists.
For more than 35 years, we’ve been advising large and small companies on how to find, test and use niche email and postal mailing lists to reach buying prospects.
If you love doubling or tripling your profits as much as we do, why not pick up the phone right now and call my team at InfoMat at 310-212-5944 or click here to contact us.
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