3 Event Marketing Techniques
Strategy - Signage - Social Media
Whether you are preparing for a national conference, a regional sales meeting, or a non-profit fund-raiser, there are three "S"s that will help create a successful event.
1. Strategy. As much we like to think we can throw together a convention or annual meeting with just a month, the reality is that most large events require 6-12 months of planning. Your corporate event may not be as large as the Oscars, but know that the day after the annual awards show, strategists are already planning for the following year. The number of decisions that need to be made require planning in advance so that you aren't selecting components under the gun.
- Location
- Day
- Travel plans for attendees
- Theme
- Purpose
- Graphic branding
- Speakers
- Special events
- Vendor participation
- Meals
- Giveaways
E&E Exhibit Solutions offers
Event Management Tools, that provide access to an online system to organize your trade shows and events. This secure, web-based event management system provides a number of benefits from inventorying your exhibit properties and graphics to providing historical data on events attended. Through this centralized online system, you'll be able to:
- Organize and schedule events
- Take inventory of your exhibits, trade show graphics, promo items, collateral and more
- Schedule shipments
- Save trade show booth layouts, electric diagrams and set up instructions
- Manage budgets and track ROI
- Schedule and communicate with booth staff
- Access historical information on events
- Follow up on leads from your events
2. Signage. Use a variety of
custom event graphics,
pop-up displays and custom vinyl graphics to create an eye-catching and professional atmosphere for your
corporate events. Hanging event signs or banners let participants know that they are in the right place. Convention graphics and event banners welcome guests to your fundraiser or business function. Custom event graphics instruct attendees where individual breakout sessions and workshops are held.
Custom event graphics incorporate the colors and logo of your company brand with the specific graphic elements of the actual event. Consider incorporating a vareity of event graphics:
- Custom Event signs
- Oversized event banners
- Pop-up displays
- Welcome banners
- Hanging signs
- Weather proof event signage
- Large format printing for event signs
Check out this time lapse video of a recent corporate event that E&E designed, built and delivered.
3. Social Media. Event attendees have become accustomed to accessing Facebook, Twitter and Instagram to share images and to find real time event updates. Consider taking your event's social media participation to the next level. Check out what this event marketing guru has to say
(Inc. Mag article):
"You can offer a direct reward, a prize, a premium, for fanning the product right then and there on their smartphone or mobile device. It's giving them some real immediate value. Immediate liking and friending is becoming more popular. I've also seen a lot of exclusive access to existing fans.
You promote the event you're going to be at on Facebook-;and you say, 'hey, if you're going to be there, here's an exclusive thing for our fans,' whether it's parking, a free T-shirt, meeting a musician or DJ.
We're beginning to see, taking whatever's happening at your event, a video game event, a concert, a snowboarding contest, you're seeing not only being able to have physical access to it, but there would be content exclusive to Facebook.
You can pick up about a million new brand fans by a good strategy of creating exclusive Facebook content." Issa Sawabini, a partner and owner at Fuse, a youth-marketing agency based in Burlington, Vermont
If you are interested in learning more about how E&E Graphic Innovations can help you prepare for your next corporate event - give us a call.
