E&E Exhibit Solutions Idea Express Newsletter header
January 2016

Why Do Companies Continue to Find Value in Trade Shows?

The immediate response for anyone in the trade show business is, Why Not? However, with the stock market starting off the new year in a less than desirable place; some businesses may be examining their marketing budget and looking at trade shows as a way to cut expenses. Before you do...read on.

Click for video showing easy install of CTEH trade show booth by E&E Exhibit Solutions

Let's first address the benefit of exhibiting at a trade show. The Internet may be the new connector, but having a trade show display at a conference still offers some of the most effective marketing and sales results. 

Here are the Top Ten Benefits Of Trade Show Displays:*

1.  99% of exhibitors find unique value delivered by B2B trade shows which are not provided by other marketing channels.

2.  90% of trade show attendees have not met face-to-face with any companies exhibiting at the show in the 12 months prior to the event.

3.  50% of attendees have not been to another show in the previous year.

4.  46% of executive decision makers made purchase decisions while attending a show.

5.  92% of trade show attendees come to see and learn about what's new in products and services.

6.  The cost of a face-to-face meeting with a prospect at a trade show is $142. The cost of a face-to-face meeting at a prospect's office is $259.

7.  Over 50% of the tradeshow attendees are there for the first time. Since new players in the industry emerge each year, a trade show is an ideal place to meet these people.

8.  77% of executive decision makers found at least one new supplier at the last show they attended.

9.  51% of tradeshow attendees requested that a sales representative visit their company after the show.  

10.  76% of executive decision makers asked for a price quotation at the last show they attended.

Top Five Reasons to Update Your Trade Show Displays

1.  First impressions. Have you ever visited a website and can tell at first glance that it hasn't been updated in years? What is your first thought? Well, if you are still using the display components and trade show graphics from five years ago, attendees will be able to tell too.  Make sure that you take advantage of the large, captive audience to put your best foot forward by adding a new kiosk, hanging signage or a combination of selling areas like the CTEK booth pictured above.

2.  Rental exhibits provide flexibility and affordability. Jazz up your trade show display by incorporating customized exhibit rentals into your booth. This is especially beneficial if you attend multiple trade show events throughout the year. Create new and different booth configurations with rental accessories, flooring and add-ons.

3.  Keeping up with the Jones. As attendees walk through the hundreds of other vendor displays, you want to make sure that you are at least keeping up with if not surpassing the look and feel of your competitor's trade show displays. Adding a charging station or a touch screen monitor will help encourage attendees to cross the threshold into your display. 

4.  Return on your investment. If you display the "same ol' same ol'" your results will reflect your efforts. Just reread the stats from the top 10 benefits. There are decision makers that attend trade shows and they are spending money. But if your display is humdrum; your results will be also. If you are going to go...make sure you take full advantage of the opportunity.

5.  It is good for business. Again, pointing back to the stats above, trade show events offer the opportunity to connect, in person, with the decision makers. The cost per contact is significantly less than sending a team of sales representatives around the country who may or may not ever get past the gate keeper. Not to mention, with a trade show display you have the opportunity to demonstrate your top products, offer a hands-on experience and connect with your target audience both in the booth and afterwards in a more social atmosphere. 

It is a new year and the calendar is filled with trade show events. Just visit TSNN to find the latest events happening for your industry. 

If creating or expanding your trade show presence is part of your marketing plan for 2016, give us a call. 

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