September 2015

Google Says - Mobile is Number One
How does the fact that mobile searches now outnumber desktop impact your graphic design and marketing efforts? If your website isn't mobile friendly - you may not exist! As experts in large format digital printing, we don't normally address online graphic images, but Google's announcement and recent change in organic search results based on mobile friendly sites, offers a great opportunity to offer a few tips.

In Google's recent announcement we learn:

To quote Google, "Consumers, particularly on mobile devices, now have higher expectations than ever before - they want everything right, and they want everything right away. This requires that marketers answer their needs in the moment, whenever and wherever they are."

The number of smart phone users is staggering: an estimated 182.6 million in the United States right now, with a projected 220 million in 2018 - and that doesn't account for tablet users, which are an estimated 321 million strong.

E&E has recently revamped our Graphic Innovations website to meet the needs of mobile users; to be easier to navigate from a handheld device or Smart phone.

Check out our updated website:  E&E Graphic Innovations

To check and see if your website is mobile friendly - visit the Google test site.

How does this impact your website graphics? Images that are too large or complex will slow the response time to load your website and in this fast-paced, give-it-to-me-now world; speed is important. CIO offers two great tips about graphic images in their article 12 Tips for a Mobile Friendly Website.

Keep the design simple. "A clean design and focused copy can go a long way," notes Michael LaVista, founder and CEO, Caxy Interactive
an application design and development company. "Remember that you only have a few seconds to convey who you are as a company. This is true for any website design, but is particularly important when you are designing for smaller devices."

Make it fast -- by serving images that are optimized for mobile. "The mobile Web is considerably slower than its FiOS and cable-powered cousins," points out Jay Melone, CEO, New Haircut, a Web design agency. "The U.S. in particular was ranked second from the bottom for our LTE speeds, with averages hovering around 6.5 Mbps," he says.
"So be sure to strip down the heavy media files that exist on your desktop site, such as videos," Melone says. "Use media queries to repurpose your desktop site's retina-ready images into lower res versions. And consider replacing bulky JavaScript libraries like jQuery Mobile with stand alone JavaScript.

Check out our new website:
Visit our site from your mobile device and view our portfolio or check out how we can help with your non-trade show graphic needs:

Our new contact us form is also mobile friendly and easy to use. Or give us a call to learn more about how we can help with your large format digital printing. 

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