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Do You Meet Needs of Trade Show Attendees?
In last month's newsletter we talked about why people come to trade shows. In the same report from CEIR, there was a chart that asked attendees if they had their needs met.
In other words, if they came to get their questions answered - did someone answer their questions.
Guess what - 68% said yes. So that means that 32% of trade show attendees had questions that didn't get answered.
How can that be?
Were the employees at the trade show booth too new to have the answer?
Was the trade show booth left unattended?
Here is another stat that needs to be examined:
Only 60% of trade show attendees gathered the information they needed to make a purchase.
Do the math, that means that 40% of attendees wanted to make a purchase, or get the information they needed to spend money and they walked away empty handed.
So did they take their purchase to your competition?
What is your reason for having a trade show booth if not to connect with potential customers who want to make a decision?
So the question to ask yourself is this:
"Do I have the right people working the company trade show booth that understand our products well enough to answer questions and help a prospect become a customer?"
Trade show attendees are looking to gather information to make a purchase and if you can't help them...your competition can.
Need help?
Call us.
800-709-6935
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