E&E Exhibit Solutions Idea Express Newsletter header
June, 2013

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Touch Screen Kiosk
Touch Screen Kiosk
Touch Screen Kiosks Enhance the Customer Experience
 
The latest in information technology available is revolutionizing the way businesses interact with their customers. Starting with the company lobby, the Touch Screen Kiosks provides an engaging way to showcase their latest products and services while also providing prospects, customers, vendors and visitors to your company to access the Internet.
 
The Touch Screen Kiosk is a great way to streamline your trade show follow up!
 
READ MORE about the Touch Screen Kiosks

Top 50 Fastest-growing Trade Shows 

In May the Trade Show News Network announced the 2013 fastest-growing trade shows in attendance and net square footage. 
 
"The Top 50 fastest-growing show winners were chosen by their show's growth rate between 2010-2012 in attendance and net square footage," said TSNN President and Editor-in-Chief Rachel Wimberly.
 
She added, "We are really excited to fete all of the winners for an incredible three-day weekend celebration in Reno." 
 
The event in Reno will take place in November 2013. 
 
Click here for a listing of the top 50 trade shows. Are you planning on attending any of them in the next year?

  


Past Issues

Missed a recent issue of The Idea Express? Visit our newsletter archive:

 


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800-709-6935
  

 

Trade Show Follow Up Before the Event

 

You have just finished a weekend trade show. How tired are you on a scale of one to ten. Fourteen? Thirty?

 

I bet the first thing you want to do is follow up with every prospect that just crossed your trade show display's threshold.  Right?

 

No!

 

Of course not, you are tired. You have to unpack the boxes of material, update the prospect list, answer all of the emails and phone calls that you missed while you were away. What you want to do is sit down with a cold beverage, feet up and veg-out for a few hours, days, weeks!

 

So what is a great sales person to do?

 

Create a follow up strategy BEFORE the event! Using the technology tools that are now available, you can easily create a proactive follow-up plan that only requires you to pull the trigger while you sit with your feet up. Sounds good?

Advanced Trade Show Follow Up Strategy

  1. Determine the method of follow up: email, phone call, mailed sales package.
  2. Determine the audience (obtain the spreadsheet of expected attendees from the trade show administrator, if possible).
  3. Determine what the prospect will receive - brochures, product literature, business card, special show offer.

Create as much as you can in advance and then during the show add a few customized items:

 

  1. Utilizing the newest in trade show technology; the touch screen kiosks, the mobile iPad trade show app and the Touch Screen Interactive Table technology provide the ability to collect prospects data, send literature and capture emails for quick follow up.
  2. Create an online survey using Survey Monkey or Object Planet. Gather basic information about their product needs but also remember to ask their communication preference as this is valuable information for ongoing follow up.

There are multiple benefits to participating in a trade show event but certainly the most valuable is the ability to connect with customers and potential prospects. Don't leave money on the table by failing to have and execute a timely follow up strategy.

People buy from those they know, like and trust...and who keeps their in front of them.  

 

Don't be out of sight or you will be out of their mind.

 

 

Ask An Expert
 

My trade show manual says I need to use show labor to install my trade show display exhibit. Can I set up my booth myself?

  

Sometimes. The generally accepted rule is if one person can set up your booth in less than 30 minutes without tools, you do not need to use show labor. This pretty much includes only table top and 10x10 displays. However, if you don't fit within these guidelines, don't fret. We offer professional labor services at competitive rates to install and dismantle your trade show display exhibit in major cities throughout the U.S. Our labor crews are also trained on all of our exhibit lines, so your display is set up quickly. Contact us and our trade show display exhibit consultants can discuss our labor services.  




News from E&E Exhibit Solutions 
  

5 Ways Touchscreen Kiosks are Revolutionizing the Consumer Experience

 

InTouch Interactive Touchscreen Table Changes Trade Show Sales Approach

 

iPad Mobile Apps for Trade Shows

 

How Trade Shows Provide Sales Growth Opportunities.

 

4 Must Haves for a Successful Trade Show

 

E&E Exhibit Solutions | 1365 W Auto Dr | Tempe, AZ 85284 | (800)709-6935