E&E Exhibit Solutions Idea Express Newsletter header
May 2013

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About E&E Exhibit Solutions -- Exhibits | Events | Environments

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E&E Exhibit Solutions  Exhibits | Events | Environments

 


Two Great Best Practice Stores from CEIR

   

 

 Nancy Drapeau, PRC, Research Director of CEIR, recently wrote an article sharing some of the best practice ideas that came out of a round table discussion.

 

The short version?

 

Tip 1: Follow up on leads.

Tip 2: Engage and empower sales staff.  

  

It is interesting that our most recent newsletter from E&E Exhibit Solutions also focused on the value of your sales staff in the article The Number One Trade Show Expense.

 

In Nancy's article, the business owner talked about how "buy-in" from the sales staff helps to determine the success of a trade show event:

 

"The sales team is asked to provide the number of sales calls it takes to generate a sale and this data is used to set the goal of number of qualified sales leads that need to be generated at a given exhibition. They buy into the data because it is based on their numbers...

 

He notes that this approach has prompted intense commitment of sales staff to meet goals. It has changed their view of exhibiting, their approach and demeanor; it has become their tool for selling, they are motivated to succeed."

 

How do you engage your sales staff before, during and after a trade show event? Remember, they are on the front line and can often provide insight that the numbers don't always show.

 

To read the complete article, visit the CEIR blog Two Best Practice Exhibitor Stories.

Nancy Drapeau, PRC, Research Director of CEIR

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800-709-6935
  

3 Myths about Renting Trade Show Displays

    

  Have you hesitated to consider renting a tradeshow booth, display components, flooring, or accessories because of some misconception that it wouldn't look spectacular?

 

Although custom trade show displays are ideal and offer a variety of configurations from 10x20 displays to double deck displays, a trade show booth rental also provides similar options at a fraction of the cost.

 

Here are three of the myths we've uncovered that keep people from considering exhibit rentals:

  

1.  Quality - a rental display will be worn and less professional than a tradeshow booth designed for my company.

 

WRONG: Trade show booth components such as walls, hanging signs, flooring, furniture and cabinets are stored in the same secure cases and crates as custom designed trade show booths. The exhibit storage available at E&E Exhibit Solutions is well managed, safe and secure; ensuring every trade show display (rented or purchased) retains its professional quality.

 

2.  Options - an exhibit rental is limited in options, I'd rather have a wide range of materials, colors, styles and accessories to chose from.

 

WRONG: Exhibit rentals are available in a variety of sizes and configurations and the choices available are almost as limitless as those available for purchase. Accessories, such as display kiosks, banner stands and additional add-ons like flooring, hanging signs and counters are also all available for rental.

 

3. Customize - exhibit rentals can't be customized to include my company colors, logos or marketing materials. I have to just settle for something "close."

 

WRONG: Graphics, colors, flooring and signage can all be customized to including your company brand message and coloring. Here is a picture of a RENTED fatigue resistant flooring being customized to include the marketing message of one company.

 

 

Exhibit Rentals provide flexibility; rent an island display for your next trade show before committing to a purchase, add furniture to create a sales area without the expense of a permanent purchase.  Call today to learn more.

 

 800-709-6935

info@exhibitsusa.com 


Ask An Expert
 

My company has never exhibited at a trade show. What kind of rental display do you recommend for new exhibitors?

 

The best type of trade show displays and trade show graphics depends on your company, budget and exhibiting objectives. Whatever you need, we offer a full rental inventory, everything from pop-up displays, custom portable exhibits, custom modular displays, double-deck exhibits, even a trade show accessories, such as counters, literature racks, flooring and more!

 

Contact us today or visit our showroom to see our trade show exhibit rentals today!




News from E&E Exhibit Solutions 
  

5 Ways Touchscreen Kiosks are Revolutionizing the Consumer Experience

 

InTouch Interactive Touchscreen Table Changes Trade Show Sales Approach

 

iPad Mobile Apps for Trade Shows

 

How Trade Shows Provide Sales Growth Opportunities.

 

4 Must Haves for a Successful Trade Show

 

E&E Exhibit Solutions | 1365 W Auto Dr | Tempe, AZ 85284 | (800)709-6935