California Capital FDC Newsletter
May 2015
In This Issue
Welcome to the California Capital E-Newsletter.  Here at California Capital, we value up-to-date research on small businesses and we want to share that information with you.  In this monthly e-newsletter, you'll find an abundance of newly released data relevant to a wide variety of small business-related issues.  This month we put the spotlight on the economic impact of small businesses in the U.S economy.  In this newsletter, you'll also find a list of upcoming classes offered through the Women's Business Center (WBC) and the Procurement Technical Assistance Center (PTAC).  Enjoy and we hope to see you at California Capital events and workshops!

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National Small Business Week is Approaching!

 

 

 

Source


The Powerful Impact of Small Business in a Big Business World
Innovation is the key to sustainability-- so it's no wonder small companies are in high demand.  

By Matthew Yeomans
Originally published here

A generation ago, multinationals tended to look down on small businesses that couldn't possibly compete with their market share, scale, and clout.  But the digital revolution dramatically shifted that balance of power.  Today, these smaller players are very much in demand-- they offer multinationals access to digital and technological expertise, flexibility of thought in a fast-changing world, and, often, an understanding of new business models.  In short, they provide major companies with a shortcut to the innovation that is seen as essential for success in a very unpredictable global economy. 

This innovation takes many forms.  Take Walgreen's sharing economy collaboration with mobile marketplace TaskRabbit to deliver over-the-counter cold remedies to customers who can't leave their homes.  Or Cisco's investment in Internet of Things game changers like Evrythng and Ayla Networks.  Nike's work with DyeCoo in the Netherlands has produced a Polo shirt that requires no water to manufacture-- traditional manufacturing techniques require up to 30 liters of water per shirt.  British Airways, meanwhile, is working with Solena Fuels to develop a system that will turn landfill into jet fuel.  

While innovative collaborations like these are helping to pioneer exactly the sort of sustainability projects that will give companies a competitive advantage in the very near future, they also provide companies with a very good story to tell.  This hasn't been lost on a marketing industry that, for the most part, has struggled to communicate "sustainability" to a public that doesn't have a clue what sustainability means. 

In the course of researching our new annual Social Media Sustainability Index-- an analysis of how 475 global companies communicate sustainability and corporate social responsibility, or CSR, online-- we documented dozens of companies eager to portray their sustainability work in the slinkier, sexier form of innovation.  Lighting giants Philips, for example, has developed an entire brand identity-- "Innovation and You"-- around ways innovation will influence future sustainable lifestyles.  

Ford launched the new F-150 in 2014 bolstered by a backstory about the innovation that went into creating the first mass-produced lightweight aluminum truck.  GE and IBM, meanwshile, have continued to evolve their respective Ecomagination and Smarter Planet brand identities to emphasize sustainability through innovation, and highlight the startup and governmental collaborations that play a part.  Even Big Oil is talking up innovation to promote sustainability-- Statoil's Innovate campaign crowdsourced science- and engineering-based solutions for safer and more environmentally responsible deep water drilling techniques.  

As always with sustainability communication, the companies that are doing the best work have the best stories to tell.  When it comes to sustainability innovation, it seems clear that the small-business community has a great deal to offer big business.  And that, in turn, will make for a very good story.  

Source
Small Business Statistics

 


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CALIFORNIA CAPITAL SPOTLIGHT: Jennifer Haylett

Jennifer Haylett is a research analyst at California Capital FDC.  Jennifer has worked on the research team at California Capital for eight years, participating in a wide range of projects for a diverse set of clients, including non-profits and banking institutions.  Jennifer is trained in qualitative research methods, including interviewing, data coding and analysis.  She recently finished a Ph.D. in Sociology at the University of California, Davis, where she specializes in Economic Sociology, Medical Sociology, and Sociology of the Family.  


 

UPCOMING MAY CALIFORNIA CAPITAL WORKSHOPS

 

Date

Time

Topic

Location

May 5

9:30 am - 12:00 pm

Employee or Independent Contractor Seminar with the Employment Development Department

CA Capital WBC

May 5

10:30 am - 11:30 am

Business Owner's Mastermind Call: Topic TBD

Podcast

May 6

10:00 am - 11:00 pm

Social Media for Small Businesses

Safe Credit Union

May 7

 

9:30 am - 11:30 am

Emotional Intelligence for Small Business Owners

CA Capital WBC

May 7

1:00 pm - 2:30 pm

Business 101

CA Capital WBC

May 12

 

9:30 am - 11:30 am

8(a) with the Small Business Administration

CA Capital WBC

May 12

10:30 am - 11:30 am

Business Owner's Mastermind Call: Topic TBD

Podcast

May 13

 

9:30 am - 11:30 am

Department of General Services (DGS) Certification Lab

CA Capital WBC

May 14

 

9:30 am - 11:30 am

Business Continuity Training  Lab

CA Capital WBC

May 19

10:00 am - 11:30 am

How to Develop & Implement and Federal Marketing & Capture Plan

Webinar/Online

May 19

10:30 am - 11:30 am

Business Owner's Mastermind Call: Topic TBD

Podcast

May 21

1:00 pm - 2:30 pm

Business 101

CA Capital WBC

May 26

9:30 am - 11:30 am

Employment Taxes & Non-Profit Organization Seminar

CA Capital WBC

May 26

10:30 am - 11:30 am

Business Owner's Mastermind Call: Topic TBD

Podcast

 

 

 

 

 

See our website calendar for more webinars and events.

Thank you for reading our e-newsletter!  We hope to see you at California Capital events and workshops.