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 December 20, 2012
Transaction Analysis
Oracle to Acquire Eloqua for $810 Million
Financial Overview:
  • Transaction Value: $809.8 million
  • Implied Enterprise Value: $724.4 million
  • Implied Enterprise Value/LTM Revenue: 8.0x
  • Transaction Structure: Cash

 martinwolf Analysis:

  • Oracle Corp (NasdaqGS:ORCL) today signed an agreement to acquire Eloqua, Inc. (NasdaqGM:ELOQ) for $809.8 million.
  • The offer per share is $23.50, a 31% premium over Wednesday's closing price, resulting in a transaction value of $809.8 million. 
  • The deal ends a 50% gain in stock price for Eloqua since its IPO in August, and continues Oracle's acquisitive streak in SaaS (including RightNow, Taleo and Virtue) as the giant has aggressively sought to catch up to major SaaS leaders like (NasdaqGS:CRM)
  • Eloqua's revenue tracking and analysis solution will complement Oracle's growing cloud offerings portfolio, meshing well with the social marketing technology acquired in the Virtue deal earlier this year.
  • The cloud is an increasingly important area for Oracle and similar companies to develop, as evidenced by Oracle's announcement two days ago that sales of new cloud and software licenses were up 18%.
  • While Oracle has missed the window to build cloud platforms from scratch, it and similar companies will continue to use M&A to build up their cloud offerings and stay competitive in the growing SaaS market. 
  • We expect continued consolidation as major multi-national companies use their substantial balance sheets to fill holes in their offferings.
  • Going forward, we foresee primarily strategic acquisitions and distressed asset purchases until the business climate improves.
Source: CapitalIQ


martinwolf was not the adviser in this transaction.


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With offices in San Francisco and Bangalore, India, martinwolf is a leading middle market M&A Advisory focused on companies with services-based business models. Since 1997, our team has completed more than 115 transactions in six countries. We are a five-year member of the Merrill Lynch PS Referral Network, and were selected as ICICI Bank's (India's leading private bank) exclusive strategic partner for acquiring U.S. IT companies. martinwolf is a member of FINRA and SIPC. For more information, visit

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