July 15, 2015

Sammy the Star™ Goes to School

This year we're putting special emphasis on our Sammy the Star™ Educational Program, and you can participate too! This program is a great way to teach kids about environmental stewardship while increasing brand awareness for your company. Brand awareness is important, of course, because you want people to remember your name the next time they need products for their home.
Sammy the Star ENERGY STAR Educational Program Visits the D.C. Area

Wanda Angel teaching at Centreville Elementary School
In March the Sammy the Star ENERGY STAR Educational Program partnered with the Thompson Creek Window Company to teach classes of third grade students. Wanda Angel (Brand Manager for ProVia doors and windows), Katie Sushko (Public Relations Coordinator for the Thompson Creek Window Company) and Elaine Tholen (Environmental Educator for Fairfax County Public Schools) combined their "energies" teaching at Centreville Elementary School in Fairfax, Virginia.

The children were engaged and excited to learn about saving energy, renewable and non-renewable energy sources, and the importance of the ENERGY STAR logo. Since then, Katie Sushko has taught several more classes at the school, presenting Sammy the Star curriculum for kindergarten through second grade students.

Clearly the folks at Thompson Creek know a thing or two about brand awareness. In 2014, they were ranked #6 on Remodeling Magazine's annual list of the top 550 replacement contractors in the United States.
Grow Your Brand Awareness

What does all this mean for you? The Sammy the Star program is an excellent marketing tool to promote YOUR company. This turnkey program is ready for you to use, and by using this you can associate your company name with helping to educate children, making a great impression on families in your community. This adds value and trust to your image, which eventually translates to phone calls and sales.
The Sammy the Star learning kit

We've worked to make this as easy for you as possible. We can provide learning kits packed with crayons, pencils, and educational coloring books, plus an animated video for showing in the classroom (the video is always a huge hit!).
Now Is the Perfect Time

These marketing tools are available for purchase through our entryWARE system. These tools are discounted 25% through August 31. We hope this helps you get started! 

We can also work together to create a customized kit just for your market area. With preparations for the upcoming school year underway, now is the time to get started with contacting your local schools about this program. We'd love to work with you...we're here to help you succeed!

Feel free to email me or give me a call at 800.669.4711 ext. 1719 for assistance with this program. 

 Wanda Angel,
Door and Window Brand Manager