December 3, 2014
What's Your "Grout Personality"?    

When homeowners are looking at Heritage Stone by ProVia for their home, it's all about...the stone! But you can also add a lot of design drama with the right choice of grout color. A good install can be a GREAT install when adding colored grout. What kinds of color choices can you offer? Here's a simple guide to help you choose just the right "grout personality."

Chesapeake Ledgestone with White Grout

Sophisticated and Elegant
 

For an understated, elegant look, match the grout color with the dominant color shadings in the stone (shown here is Chesapeake Ledgestone with white grout).

This is a subtle-but-sophisticated choice, for those whose tastes run conservative. The lady of the house might think of this like pearls for a little black dress: always appropriate; always in style.


Chesapeake Ledgestone with Grey Grout 

Bold and Dramatic

This high-style look brings bold drama to the home. The key here is to choose a grout color that's the exact opposite of the stone color. With light stone, use dark grout, and with dark stone use light grout.

The effect is eye-popping, and shows off the shapes and textures of the stone. This attention-getter is for those who NEVER want to blend in with all the rest.

Seneca Drystack with Brown Grout

Rustic and Earthy
 

This grout color choice blends both of the approaches above, and reflects the array of earthy colors found in nature. Here, the wide range of shadings in Seneca Drystack stone sets the stage. Choose a grout color that matches one of these shades, and it will naturally contrast with the others.

For nature lovers and those who appreciate the full spectrum of rustic earthy tones, this is a perfect choice.


Seneca Drystack with Brown Grout 

Color-Coordinated 

For a pulled-together look, weave a matching color choice throughout the various elements of the home's exterior. Here we're showing Seneca Drystack with brown grout in a shade that matches the brown in the Cedarbrook shake and the HeartTech siding, the front entry door and the garage door.

This look reflects a designer aesthetic, providing instant curb appeal. Just like a well-coordinated suit, shirt and tie, this look projects confident quality.



Use the ideas above in your sales materials, and help your customers choose their "grout personality"! This is a fun way to help them add their own personal flair to their home.

At ProVia, we serve by caring for details in ways that others won't.
When you suggest these grout color choices for your customers, they'll appreciate how much YOU care about the details of their home.

Questions or thoughts?  Send me an email.

 
 Jerome Zenoby,
 Heartland Siding & Heritage Stone Brand Manager  

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