Most of us have vinyl siding on the brain. Our heads are full of facts, figures and compelling reasons why vinyl siding is such a great choice for exterior home cladding. However in recent years the fiber cement industry has poured millions of dollars into making homeowners believe that products like "Brand-H Plank" are today's hottest siding choice. They've done a good job. People ask for it by name. But the facts tell a different story.
Vinyl Siding: The #1 Choice in America
The Vinyl Siding Institute recently published an infographic that shares some stunning facts about the popularity of vinyl siding. Did you know that "nearly twice as many single-family homes built in 2013 used vinyl siding rather than fiber cement"? The following infographic shares this and other interesting facts that show vinyl siding is still America's #1 choice.
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I share this with you so you can share with your customers. People love to make a "safe" choice, and take comfort in knowing that lots of other people (even people buying $500,000+ homes!) choose vinyl siding. Use this on sales calls, put it on your website, or do an article for your local newspaper or magazine. What's your favorite fact from this infographic? Send me an email and let me know!
Jerome Zenoby,
Heartland Siding & Heritage Stone Brand Manager
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