In This Issue
Exterior Products' Value
NEW Program Updates
Quick Links
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Coming Soon...
Marketing Matters!
Coming soon to your Inbox - our new Marketing Matters email series. These "quickie" monthly tips from ProVia's Brand Managers, Jerome Zenoby (Siding & Stone) and Wanda Angel (Doors & Windows) will include product news and helpful sales resources designed to maximize your marketing strategies.
ProVia's Marketing Tipsters:
Jerome and Wanda
Our goal is to make these as useful as possible! But if Marketing Matters is just not your thing, of course, feel free to unsubscribe. Just make sure you keep the options for "ProVia Newsletter" and "ProVia Blog Posts" checked, so you can still receive these news items.

Web Traffic
STAT
 
Web Stats
Steadily Climbing
As you probably know, we've made a LOT of changes to our website over the past year. While this can be fun, what's even more fun is checking our stats! We compared November of 2013 to November of 2012, and here's what we found:

Website Stats 
Visits - UP 18% 
Unique Visitors - UP 27% 
Page Views - UP 21% 
New Visits - UP 7% 
Bounce Rate - DOWN 9% (that's a good thing)

This increase in web action is important because it means more action for YOU.

More to come...! 


Seen our new video?


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Home For Life

eNewsletter Archive
Check out previous issues of The Professional Way newsletter here.


No Hibernation Here  
February 2014
While there are many species that thrive on a nice long winters' nap (including some of the homo sapiens variety) ProVians do not! We're sprinting into 2014 with some useful selling tools, new products and marketing offerings.


We know - hibernation's not your style either! That's why we're sharing lots of news you can use. Check out the latest.
    
 Home Exterior Projects Provide the Best Value
The Results Are In...
 
Cost vs. Value featured  
in Realtor Magazine
Of course we think the value of home exterior projects is HUGE, but it's nice to get some validation and data to support this. REMODELING magazine's 2014 Cost vs. Value report just came out, and it reveals some impressive numbers:

 

*Six of the Top Ten Best Value Home Upgrades are Exterior Products

*The #1 Best Value Mid-Range Home Improvement is a 20-gauge steel entry door, for which a homeowner will recoup 85.6% of the cost

*Among the Top 10 Best Value Upscale Improvements is installation of a grand entry fiberglass door  

 

There's a great summary of this report in Realtor magazine

SlideShare Presentation for Your Use
Have you heard of SlideShare? It's a great way to distribute any company's story in an easy-to-use format. We've just posted a new presentation you may want to use to show homeowners the great value of their investments.

It's called "Getting the Most Value from Your Home with Exterior Products that Improve Curb Appeal" and you can view it here.
ProVia Products
 Show homeowners the great news about
the value
of their investments.
The Cost vs. Value Report and SlideShare presentation
are powerful educational tools that help homeowners, and you.
NEW Program Updates for 2014
What's NEW?
Recently we've added lots of new product offerings, technical enhancements, colors, accessories and even marketing tools and samples. Too numerous to mention them all here!  You now have
more ProVia to offer your customers, including:

Three New Colors for Heartland Siding
As their names suggest, these colors take their cue from nature - and from homeowners' wish lists. From the deep rich green of Willow, to the sunny gold of Harvest Wheat, and the timeless neutral gray of Everest, these colors deliver on what customers want the most - great color choices!

Three New Collections of Inspirations Art Glass
Nautical people love to express their lifestyle by using these themes in their home. These new Inspirations Art Glass  collections are great for adding enticing charisma to a home near the beach (or any waterfront - real or imagined!) These beautiful designs extend our Inspirations collections to a total of eleven designs.


Be sure to check product availability,  
but these new products are ready to order NOW.

We'll be sharing more news with you in upcoming issues of The Professional Way. Send us an email with your comments and suggestions anytime!
 
Sincerely,

The ProVia Team