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Media Contact:
McCall Linke, Communications Director
Northern International Livestock Exposition
(406) 256-2495

N2 Cryotherapy - Freezing the Pain Away
Katy Lanier Petersen is a local hairdresser at the Beauty Mark Salon. She uses cryotherapy for stress management and relieve muscle soreness.
Billings, MT--Ask a Montanan if they've ever been frozen and you're likely to get an affirmative response. But typical winter temps in the Treasure State don't come close to the extreme frigid more and more people are paying to experience in the name of alleviating their aches and pains. Cryotherapy might sound like something straight out of a science fiction movie, but the truth is, the practice of using extreme cold temperatures for therapeutic benefit dates back to the 17th century.  In 1978, Japan's Dr. Yamaguchi began employing "freezing" technology to relieve chronic pain in his patients, and Europe has been studying the health benefits of Cryotherapy for the past thirty years.

Cindy and Michael Graf were driven to launch N2 Cryotherapy in Billings after learning about the benefits of cold therapy in 2014 and later trying it for themselves. Cindy first heard about the treatments or "sessions" (the FDA does not allow practitioners offering the service to make health claims) on Glenn Beck's radio program where he described his experience with Cryotherapy as having made him him feel "ten years younger."

"After hearing his story I thought, 'Hey, I NEED that!'" Cindy said. "After attempts to locate the service in Billings, I came to the realization that no one here had any idea what I was talking about."

Having long suffered from chronic knee pain, Cindy was determined to try this technology that was beginning to pop up in the U.S. during an upcoming trip to Las Vegas. Unfortunately, in April of 2014, Cryotherapy had not yet made its way to Sin City. Finally, she and Michael made the journey to Dallas, Texas to experience the benefit of cold therapy for themselves. They were not disappointed.  "After much prayer and consultation, we decided to go into the Cryotherapy business and promote the industry in Montana and the Northwest."

The way Cryotherapy works is by tricking the body into thinking it is going into Hypothermia. The circulatory system reacts by sending blood to the core and cycling only through the vital organs while the client's bare skin is exposed to temperatures as low as -220F. Cindy explains, "While in the chamber for 2-3 minutes, your blood is being cleaned out of toxins, it is getting added oxygen and is beefing up your red blood cells which are your natural healers. When you step out, the warm clean blood rushes out thru your veins and capillaries and flushes all the white blood cells that were building up and causing inflammation, and therefore pain."
Coul Hill, Semi-pro Road Race bicyclist uses cryotherapy for athletic recovery between races and workouts.
While health experts continue to debate the actual benefits of Cryotherapy, regular users of the technology enthusiastically sing its praises. During its first six months in business, N2 Cryotherapy has seen over 500 clients, most claiming to notice a difference in the way they feel after just one session in the cryosauna. 

Professional and recreational athletes use Cryotherapy to shorten recovery times and heal from injuries, but they aren't the only ones finding the therapy beneficial.  "We have seen clients with Fibromyalgia, Lupus, Rheumatoid Arthritis and many other debilitating pain problems become more active and most say they are experiencing less pain. In some cases, medication has been reduced," Cindy says. "Due to the release of Endorphins during the process, your body's natural feel good chemical, many clients with depression problems, PTSD and anxiety & stress are [also] achieving great results."

Cindy plans to utilize her first year at the Home and Health Expo as a way to get the word out about the still relatively unknown benefits of Cryotherapy. Attendees will find stacks of information and even videos that illustrate the "freezing" process at booth 657 inside the Montana Pavilion.  For more information on N2 Cryotherapy, visit www.n2cryo.com and for more about the MATE Show and Home and Health Expo, visit www.themateshow.com.

By Alyssa Barnes
Billings Central Rams Senior Jacob Hadley started using cryotherapy for a high school football injury and continues his sessions for better athletic recovery _ performance in basketball.
This February will be the 40th year of the MATE, the largest Agriculture Trade Show in the region.  Since 1976 the MATE has been held the third week of February. As a part of the MATE, the Home & Health Expo offers displays of products and services specifically related to health and the home. The three day event has had an attendance of over 14,000 people. Over 550 booths display trusted equipment and the latest technology for farming and ranching.  The NILE (Northern International Livestock Exposition) purchased the MATE in 2008.
The Northern International Livestock Exposition (NILE) is a non-profit organization 501(c)3 established in 1967 that is dedicated to the promotion of livestock, agriculture education, and respect of the western tradition.  For more information on the NILE call 406-256-2495 or visit www.thenile.org. The 2016 NILE will be Oct. 15-22 in Billings, Montana.