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FOR IMMEDIATE RELEASE
Media Contact:
McCall Linke, Communications Director
Northern International Livestock Exposition
(406) 256-2495

Yellowstone County Implement - Nothing Runs Like a Deere
Billings, MT--Yellowstone County Implement, Billings' local John Deere dealer is a longstanding fixture of the MATE Show. Attendees look forward to their diverse sampling of the latest equipment for farm and home each year, and secretly hope they will be the lucky winner of the MATE Show Grand Prize that Yellowstone County Implement takes part in donating annually (this year, a John Deere Gator). 

Yellowstone County Implement is one store of four dealerships in Montana owned by C & B Operations.  The partnership of Dan Cronin and Rod Burwell began in 1988 with a single store located in Gettysburg, South Dakota. It has since expanded to into twenty-four stores located throughout Montana, Wyoming, Idaho, North Dakota, and Minnesota.

Eric Esp, manager of Yellowstone County Implement has been attending the MATE Show for at least three decades. He says his store along with other regional dealerships, C&B Operations and John Deere are happy to donate the grand prize for the MATE Show each year because they value the show. "The MATE is run by the NILE, which is made up of our local ag producers. These are our main customers."

John Deere, founded in 1837, is one of the oldest companies in the United States.  While technology has changed radically since its inception, the company still sticks to its high standard of quality, refusing to put its name on "anything that is not the best of us." "We are doing things today we wouldn't have dreamed of twenty years ago," Eric said. "Producers are growing way better products today. We have to change and get more out of our inputs in order to feed the world."

Even with all the changes in equipment over the past 179 years, one thing C & B Operations stores continue to value above all else is customer service. According to Eric, "It is our only focus."   With their commitment to exceed customer expectations by providing the highest quality products, service and after-market support, it is no wonder that Yellowstone Valley Implement and its partner stores continue to make a noticeable impact in the communities they serve.

Eric will have a variety of equipment at Yellowstone Valley Implement booth 47 inside the Expo Center to suit the yard-keepers, recreationists, and ag producers.  To learn more about C & B Operations and Yellowstone Valley Implement, visit www.deerequipment.com. For more on the MATE Show, go to www.themateshow.com.

By Alyssa Barnes
This February will be the 40th year of the MATE, the largest Agriculture Trade Show in the region.  Since 1976 the MATE has been held the third week of February. As a part of the MATE, the Home & Health Expo offers displays of products and services specifically related to health and the home. The three day event has had an attendance of over 14,000 people. Over 550 booths display trusted equipment and the latest technology for farming and ranching.  The NILE (Northern International Livestock Exposition) purchased the MATE in 2008.
The Northern International Livestock Exposition (NILE) is a non-profit organization 501(c)3 established in 1967 that is dedicated to the promotion of livestock, agriculture education, and respect of the western tradition.  For more information on the NILE call 406-256-2495 or visit www.thenile.org. The 2016 NILE will be Oct. 15-22 in Billings, Montana.