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News & Views

January 2013 - Vol 6, Issue 1 

In This Issue
Success in 2012
Supercharge Lead Generation
Top 20 Hotspots
Quick Links
Join Our Mailing List!
Greetings!
We hope 2012 was successful for you and that you are off and running for a great 2013. It's hard to believe V.i. Labs News & Views is starting its sixth year, but very exciting to see how much the software industry has changed in those years.

When we introduced CodeArmor® Intelligence in 2008 it represented a new way of thinking about software piracy and license compliance. Now it is a tested and proven solution that helps our customers gain greater insight into the use and misuse of their applications, generating hundreds of millions of dollars of license revenue for them.

Success in 2012
2012 was a year of great and mutual success for V.i. Labs and our customers. Thank you for helping to make 2012 a banner year. Results include:
  • CodeArmor Intelligence reached another major milestone by enabling customers to generate more than $200 million in new license revenue since its introduction in 2008.
  • Information Is Power: Combating Software License Misuse and Overuse with IntelligenceIndustry support also grew in 2012, with customers sharing the results of their CodeArmor Intelligence deployments with Amy Konary, Research Vice President, Software Licensing, Provisioning, and Delivery at IDC. The results of these interviews were included in the IDC white paper, Information is Power: Combating Software License Misuse and Overuse with Intelligence.
  • Data from a sample of CodeArmor Intelligence deployments revealed that the top 20 geographies for license misuse and piracy included the United States, Korea, Germany, Russia, France, India, Spain, the United Kingdom, Canada, Japan, and Thailand - all regions where license revenue recovery rates are high and software vendors have been able to expand their customer base (see below for a heat map showing the top 20 software license misuse and piracy hotspots).  
 Read the complete press release
Supercharge Lead Generation with Software Intelligence
Vic DeMarines, V.i. Labs
Sales and marketing organizations in the software industry use a wide range of tools to drive visitors, measure the quality of leads, and convert leads to customers.  But the highest quality leads might already be using your products, without being a paying customer.

The challenge, of course, is identifying who is using your software and how they are using it. Join V.i. Labs' VP of Products, Victor DeMarines, for a webinar on January 30, 2013 at 11:00am EST on how to use software intelligence to uncover your most valuable leads that are ripe for conversion. You will learn:
  • How one V.i. Labs customer's inside sales organization is generating millions of dollars a year using software intelligence to uncover previously hidden channels for leads
  • How to integrate software intelligence with Salesforce.com
  • How to track how software downloads are actually being used once they are installed
  • Best practices for lead scoring and routing
Register Now

 

Stat Watch: Top 20 Software License Misue and Piracy Hotspots
Based on Aggregated CodeArmor Intelligence Data as of January 2013

We hope to see you at our webinar on Supercharging Lead Generation with Software Intelligence on January 30. We're also looking forward to our Third Annual Panel Discussion with SIAA and FAST on February 26 - more details are coming soon, but please save the date!

Happy new year and best wishes for a successful and prosperous 2013!

Regards,

Michael Goff
V.i. Labs

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©2013 V.i. Laboratories, Inc. All rights reserved. V.i. Labs, CodeArmor and the V.i. Labs logo, are trademarks of V.i. Laboratories, Inc. All other product and brand names herein are trademarks or registered trademarks of their respective owners.