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November 2012 - Vol 5, Issue 6

In This Issue
San Jose Panel Discussion
CodeArmor Intelligence for FlexNet Publisher
Do The Right Thing
Ask Vic
Quick Links
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Greetings!
We hosted a couple of great events recently - both live and virtual. We had our first webinar focused on our new product, CodeArmor Intelligence for FlexNet Licensing and we also held a License Compliance and Anti-Piracy Panel in San Jose that featured great presentations from Adobe, ANSYS and PricewaterhouseCoopers.

Read on for more details and keep your questions and comments coming!

San Jose License Compliance Panel and Reception
San Jose 2012 License Compliance and Software Piracy Panel On November 14 we held our 4th Annual License Compliance and Anti-Piracy Panel and Reception in San Jose at The Tech Museum. We had a great turnout for presentations from Adobe Systems, PricewaterhouseCoopers, and ANSYS.

If you couldn't make it, we recorded the discussion and it is now available to software vendors and their license compliance partners.

Topics included:   
  • Data driven compliance programs
  • License revenue recovery case studies
  • Best practices for sleuthing data
  • Leveraging forensic evidence of infringement  
  • Enforcement considerations in high risk geographies

Monetize and Protect Your Software IP: FlexNet Publisher with CodeArmor Intelligence

Software licensing like Flexera's Flexnet Publisher keeps honest customers honest. But how do you identify companies pirating or overusing your applications when that licensing is disabled or bypassed? 

 

Earlier this month, V.i. Labs' VP of Products, Vic DeMarines hosted a webinar discussing how to protect your investment in Flexera FlexNet Publisher.  He discussed: 

  • Quantifying overuse and piracy to generate license revenue
  • Detecting when Flexnet Publisher is disabled
  • What data to collect to ensure an effective license compliance program
  • Best practices for integrating CodeArmor Intelligence in applications using FlexNet Publisher

Do The Right Thing (Software Piracy Edition)
One of the thoughts we often hear from software vendors echoes the famous quote from Bill Gates on software piracy in 1998:

"Although about 3 million computers get sold every year in China, people don't pay for the software. Someday they will, though and as long as they're going to steal it, we want them to steal ours. They'll get sort of addicted, and then we'll somehow figure out how to collect sometime in the next decade." [emphasis added]

Two things stand out:
  • There is an implied acceptance of the inevitability of piracy in this statement. Even Microsoft - with all of its market and technology power - recognizes that as long as there is software there will be piracy. Microsoft still fights piracy on many levels - technology, lobbying, education - but there is an acknowledgement of its inevitability. 
  • Bill Gates is a visionary! He made this statement in 1998; in 2008, V.i. Labs introduced CodeArmor Intelligence - the first commercially available solution that enables software vendors to identify who is using and misusing their software so they can collect license revenues from them.
Despite this, many software vendors continue to accept the inevitability of software piracy without doing anything to really tackle the problem. On the other hand, software vendors using CodeArmor Intelligence are doing the right thing and have recovered hundreds of millions of dollars in software license revenue. Read the rest of this article and learn how to do the right thing for customers, shareholders, investors and employees, your company, and your compliance team.

What's New on Code Confidential - Ask Vic
Vic DeMarines, V.i. Labs We are also gathering questions for a new feature on Code Confidential called "Ask Vic!"

Please send us your piracy, licensing and other related questions and we'll address them on the blog starting in the next few weeks. All questions will be anonymous, so feel free to fire away with the questions you've been too shy to ask on our webinars!

There's a lot of piracy, licensing, software protection, and other news to keep up with each week, so we have recently begun to bundle the latest week's news on our Code Confidential blog. Let us know what you think and if there are any stories you think we've missed.

 

Please let me know if you have any questions or suggestions for topics you'd like us to discuss.

Regards,

Michael Goff
V.i. Labs

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