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Public Relations for the Real World
April 17, 2013   
Issue 85

Greetings!   

  

This month we start our newsletter on a somber note. We would be remiss if we did not mention the recent tragic events of the Boston Marathon bombings. Most of you know us as a North Carolina company, but our roots are in New England. LBM was originally founded only an hour north of Boston and Ashley went to college just 13 miles outside of it, and even worked her first professional job on Boylston Street just a block away from where tragedy struck on Monday. Fortunately all loved ones that we know who live in Boston, participated in the Marathon or were simply spectators that day were unharmed and we count our blessings for that. For those of you who are familiar with Bostonians, you know they are a hardy, tough breed. While Monday's events are heartbreaking, humanity shone through with so many positive stories coming from that day. There is a video clip that is making its way around the web today from Stephen Colbert. Love him or hate him, he sums up Boston's strength in his opening monologue. Check it out by clicking the image below. It's quite good.

 

 

On a happier note, in two weeks we'll be visiting with old friends again in the fourth most populous city in the U.S. - Houston, Texas. It's the 2013 NRA Annual Meetings & Exhibits! LBM will have six clients exhibiting. Please make sure you stop by and say "Hi" to the folks at American Gunsmithing Institute at Booth 3454 and the extremely tired and happy folks at DoubleTap Defense Booth 1807. LaserLyte, Booth 3867, is sure to be an action center with their extremely popular laser reaction targets. Redring USA, Booth 1708, is having Tim Bradley, Benelli Pro shooter, and Steve Lockwood, 3-Gun Competitor, as well as two great promotions. And IWI US with the ever popular cover girl TAVOR SAR will be at Booth 3315. And don't forget to check out the Sphinx pistols and KRISS Vectors at Booth 4061. Can't wait to see you there!

  

American Gunsmithing Institute Unveils How to Become a Successful Gunsmith Through New FREE Webinar

  

The American Gunsmithing Institute (AGI) has announced a brand new FREE webinar on How to Become a Successful Gunsmith on Wednesday, April 17th, 2013 at 5:30 PDT. The webinar will reveal the ten things one must know to get quickly certified as a Professional Gunsmith and operate a successful gunsmithing shop full-time, part-time or as a retirement income.

 

To reserve your spot, register to attend How to Become a Successful Gunsmith here: http://www.gunsmithingseminar.com/home

 

If you do not have internet access, you can listen to the webinar by calling 512-623-5107 and entering guest access code: 448445#

The Night Trek 3X and 5K Night Vision Monoculars by American Technologies Network Corp. Makes the Outdoors Come Alive at Night


American Technologies Network Corp. makes viewing all the wildlife nighttime action extremely affordable with the Night Trek monocular series in 3x and 5x magnification. The ATN Night Trek night vision monoculars are compact first-generation models that provide the user with superior clarity and a high light gain using high resolution Gen 1+ image Intensifier Tubes.

 

 

Read the full press release after the jump.

GASTON J. GLOCK style LP Adds Nevada Outdoor Boots to Footwear Line

 

GASTON J. GLOCK style LP is pleased to announce the newest addition to their footwear line, the Nevada Outdoor Boots, are now available for purchase. Made in Germany, these rustic outdoor boots are deliberately double stitched to reference the long tradition of craftsmanship. 

Read the full press release after the jump.

LBM Team Pays Visit to IWI US Harrisburg Facility

 

The LBM Team recently visited the IWI US facility in Harrisburg, PA. We met with Michael Kassnar, VP of Sales and Marketing and took a tour, plus had the opportunity to experience the TAVOR SAR for ourselves. It's one thing to represent a brand that already has a very loyal following, but it's another to really understand the "why" behind the dedication. The butt of this bullpup just curls right into your shoulder as if it were meant to be there. The majority of the weight is towards the butt therefore not only is the rifle comfortable to hold for extended periods of time, but the muzzle flip is almost nil. In fact, the recoil was so negligible that keeping the sights on the target was extremely easy. Everything on this rifle, fit and finish is top-notch. IWI US wants to keep it that way. Each gun must pass quality control three times before it can go out the door and every gun is test fired. If any of the parts or stock had the slightest, and I mean not really visible to the naked eye scratch, it was tagged and sent back. It's attention to detail, pride in the history of this gun, and quality manufacturing and assembly that make the TAVOR SAR one of the most highly sought after rifles in the world. For those AR owners who would never give a bullpup a second look, be careful, once you shoulder the TAVOR, you'll become a convert too.

Laura Tavor
LBM Founder Laura Burgess shooting the FDE TAVOR

The KRISS Recoil Mitigation System: The First Major Breakthrough in Weapons Operating Systems in More than 120 Years

 

The patented recoil mitigation KRISS System is a major breakthrough in the weapon industry. It actually works with the operator by helping deliver more rounds on-target, more of the time. By reducing felt recoil by as much as 60% and barrel elevation by 95%, the KRISS system stays where you aim it and drastically reduces the need to re-acquire sight picture...even when firing full auto at 1200 rounds-per-minute!

 

For those who aren't familiar with it, check this link! 

 

recoil mitigation system
Slider mass absorbs recoil energy and re-directs downward and away from the operator's shoulder eliminating barrel climb

Check Out LaserLyte®'s Trigger Tyme Pistol at the NRA Annual Meetings & Expo

    

LaserLyte®'s newest product, the LTS Trigger Tyme Pistol, is the perfect training companion for LaserLyte's Reaction Tyme Target and the Laser Training Target. Coupled with the LTS Universal Pistol Trainer, the Trigger Tyme Pistol is the perfect tool for individuals who have never worked with firearms before, educating children and using for training in an environment where using real firearms is not allowed, or just for the fun of it! Come and test the LaserLyte LTS Trigger Tyme Pistol at the LaserLyte NRA Annual Meetings & Expo Booth 3867 this year featuring a laser shooting alley.

  LL NRA

MasterPiece Arms California Magazine Catch Swap


This video shows the method of replacing a California Magazine Catch for Masterpiece Arms 9mm & 45 ACP Pistols and Rifles with a standard Magazine Catch. 

Masterpiece Arms California Mag Catch Swap
Masterpiece Arms California Mag Catch Swap

 

Molon Labe Industries Teams up with AmericanSnipers.org

 

Molon Labe Industries has recently pledged to donate a portion of its revenues to AmericanSnipers.org, a 501c3 non-profit foundation structured to help those that are on the front lines of safeguarding our freedoms.

 

AmericanSnipers.org logo
Morphix Technologies® New Chameleon® Nitrogen Dioxide Cassette Alerts First Responders and Fire Fighters to the Presence of the Toxic Chemical During and After Fires

 

Morphix Technologies® has developed a nitrogen dioxide sensor cassette for the Chameleon® Detection Kit. The nitrogen dioxide sensor detects small amounts of this noxious and toxic chemical before it can cause illness or fatality. 

 

 

Read the full press release after the jump.

NeverLost® Gear Grab Bag for your Weekend Excursions

 

LBM just received some NeverLost product and we are mighty impressed with the quality of the materials and construction of the gear. Take for instance the Gear Grab bag. It's an excellent size at about 12 inches tall and about 22 inches long with 9 pouches on the outside and 3 on the inside lid, plus an interior spacing system that is perfect for any kind of gear whether it be sports equipment, emergency medical equipment, cameras, shooting gear or even fishing gear. The interior spacing system is totally configurable to your liking with hook and loop closures. Many of the pouches also have icons so you can quickly identify the contents which is a great feature for those of us who tend to not pay attention when packing. Now you know where to put items and where to retrieve them! The bag also sports MOLLE webbing so you can add on additional pouches. It's a very robust bag made to protect your gear while being lightweight and water resistant. I also really like the use of orange on the black bag. It makes identifying your bag among the many traditional black bags a snap. It has hand straps and a very comfortable removable shoulder strap. The NeverLost Gear Grab bag is going to see a lot of action this summer here in North Carolina!

 

NL Gear Bag  

Shoot Like a Pro with the Redring Optical Shotgun Sight
  

During the 2013 NRA Annual Meetings & Exhibits, Redring is offering a 5-year membership to your choice of the NRA or NWTF and a Redring Shotgun Sight for an incredible show price. Make sure to check your emails for press releases announcing the specific details in the weeks leading up to the show.

 

Also in attendance will be Benelli Pro Shooter Tim Bradley from 1 to 2 p.m. on the first two days of the show and 3-Gun Shooter, Steve Lockwood will be in the booth ready to answer your questions all day. If you haven't tried the Redring sight yet, you'll get a chance at the booth in an electronic simulator courtesy of Simway of Sweden.

 

Tim Bradley
Tim Bradley
Steve Lockwood
Steve Lockwood
 

 

Revision's StingerHawk Eyewear System

  

Contemporary styling meets military specification ballistic protection and performance in the sleek and edgy Revision StingerHawk Eyewear System. Virtually indestructible, the StingerHawk provides full side impact protection while maintaining distortion-free vision and an unrestricted field-of-view. The system's interchangeable lenses are fog- and scratch-resistant, providing 100% UV protection. Its ergonomically designed arms are hearing protection compatible and with its shock absorbing underframe, the StingerHawk features comfort and rugged durability packed into just 1.1 ounce (32 grams). The system offers full vision-correction through the addition of Revision's Rx Carrier insert (also compatible with Revision's Sawfly eye protection). The StingerHawk spectacle: a low profile, ultra lightweight package that delivers on comfort without compromising performance. Stingerhawk Shooters Kit

The Sphinx® SDP Compact Arrives
  

Below is an excerpt from an article written by Phil White for TheFirearmBlog.com

 

For several years now we've been told the Swiss made Sphinx would be imported into the USA. It's finally happened after a long wait. Was it worth the wait? I think it was.

On first observation the quality of the fit and finish are excellent. The slide to frame fit is snug with perfectly even tolerances. Being Swiss made I suppose that's to be expected. The stats on the Sphinx say it's a polymer frame with a steel slide. Technically I imagine that's true in one view. The way it's actually constructed is a steel slide with the upper frame made of aluminum. Only the portion of the frame made from polymer is the frame portion from the top of the trigger guard downward. So you have three materials used in the Sphinx construction.

 

 

Read the full review after the jump.

The Tacprogear Spec Ops Assault Pack 1
  

The Tacprogear Spec Ops Assault Pack 1 is a lightweight, small-size back pack featuring the Tacprogear "MOLLE Spine" for quickly attaching an array of Tacprogear pouches or carabineer held items. The pack has a large main space with double zipper pulls and two external pockets for Nalgene bottles or gear that needs to be accessed quickly.

 

 

Read the full press release after the jump.

Laura Burgess Marketing provides public relations and marketing services to companies within the law enforcement, tactical, military, shooting sports, fire, EMS, boating and recreational fishing markets. With over 21 years of experience in marketing, corporate management and public relations, Laura Burgess Marketing helps companies to build better brand awareness to the media and their customers through traditional and the new social media methods.

Sincerely,

lbm 10 yr logo
Laura Burgess
Laura Burgess Marketing

LBM Team Member, Ashley Burgess Gall, Publishes Article in Personal & Home Defense Magazine

LBM is proud to announce that team member, Ashley Burgess Gall, can now add "writer" to her list of credentials. Ashley's first published article, "Extreme Scenario-Based Training," has just been published by Harris Publications in the spring issue of Personal & Home Defense Magazine.

 

The article is based upon her experience at G4S International Training, Inc. (G4S ITI), located in Shacklefords, Virginia, which is a training facility offering security training programs to the US Government, military, law enforcement and responsible citizens. The "Ultimate Adrenaline Rush" adventure was created by Brandon Wright, Senior Firearms Instructor for G4S ITI and held in conjunction with LivingSocial Adventures. The course was developed to increase awareness of G4S ITI's civilian open-enrollment courses which teach a variety of driving and firearm related skills. 

 

Ashley

 

Ashley's article "Extreme Scenario-Based Training" is available now in the 2013 issue of Personal & Home Defense Magazine from Harris Publications on newsstands or click here to order the issue.

 

Read the full press release after the jump.

DoubleTap Defense Puts Finishing Touches on Everything in Preparation for Big Announcement

 

DoubleTap Defense has been finalizing their marketing, packaging, production, website and more in preparation for an announcement prior to the NRA Annual Meetings & Expo. Please be advised that the new website address is www.doubletapdefense.com and stay tuned for further developments.

Team ITI Captain Brandon Wright Signs Warren Tactical Series Inc. as New Sponsor for 2013 Competitive Season

  

Team International Training, Inc. (ITI) Captain Brandon Wright officially signed Warren Tactical Series, Inc. as a new sponsor for the 2013 competitive season. Wright has been running Warren Tactical Series, Inc. sights for approximately three years.

 

warren tactical series   

Wright will be competing next at the USPSA Area 6 Championships, held at the Ancient City Shooting Range in St. Augustine, FL April 19th through 21st, 2013.

 

Read the full press release after the jump.

Win Free Swag from Your Favorite Firearms and Accessory Manufacturers

 

Who DOESN'T love a chance to win free gear. Want to find out who is giving away what and where you can find it? Weapon-Blog.com hosts a page on their site where they list ALL the running contests on Gun Gear Giveaways. 

 

Visit Weapon-Blog.com today to find out what YOU could win!

The Latest from Trainers Command Post & The LBM Blogger

 

04-17-2013 14:00:46 PM
The New ATN Newsletter Offers Customers First Look at New Products, Tips and Exclusive Webinars American Technologies Network Corp., makers of military, law enforcement, security and outdoor night vision and thermal applications, have launched The Observer, an ATN newsletter for their customers. ATN's newsletter is part of the company's overall initiative to inform, educate and [...]...»

 

04-12-2013 10:51:24 AM

Tactical Products Group, Inc. (TPG) is pleased to announce their sponsorship of and participation in the 2013 Association of Independent Schools of Florida Annual Teaching & Leadership Conference. The Conference will be held on April 12, 2013 at the Ft. Lauderdale Convention Center, Ft. Lauderdale, FL. TPG, in conjunction with Safe Havens International, a non-profit campus [...]...»

 

04-10-2013 12:00:16 PM

Now for the Month of April All New Sport Shooting Shirts in Black are Available for Purchase for an Additional 10% off  GASTON J. GLOCK style LP, the purveyors of fine quality hunting and shooting sports apparel and accessories, is pleased to introduce four new styles of shooting shirts available in black into their shooting apparel [...]...»

 

04-05-2013 14:00:17 PM

The TacProGear Covert Go-Bag with a single shoulder strap offers all the functionality of a day pack with a few very unique features. The Covert Go-Bag boasts plenty of interior storage (13" x 19" x 5") and external MOLLE webbing for the addition of accessories or pouches. The dual-entry zippered pockets provide the perfect location [...]...»

 

04-01-2013 11:00:49 AM

Tacprogear "Stick It to Win It" Facebook Contest Asks Fans to Submit Images of the Tacprogear Dragon Sticker in Order to Win Great Gear Tacprogear, manufacturers of a complete line of high-speed, low-drag tactical gear and equipment for law enforcement, military, security and responsible sport shooters, has launched a new Facebook Photo Contest. Starting April 1, [...]...»

 

03-27-2013 11:00:36 AM

Teammate Brooke Sevigny Sets Personal Best Scores In Three Divisions  GASTON J. GLOCK style LP, a sponsor of the Sevigny Performance Team, is pleased to announce once againanother stellar performance by Dave and Brooke Sevigny at the 2013 Smith & Wesson® US National Steel Championship held in Titusville, FL from March 22nd through 24th, 2013. Dave Sevigny won the [...]...»

LBM Wants YOU...To Be a Contributing Blogger
     

LBM is looking to expand The LBM Blogger and we're looking for upstanding bloggers to contribute. We've already been able to get some fantastic bloggers to start posting content on our site. Perhaps you've seen their work. If you are a blogger who has contributed outstanding work to the industry, we'd like you to share your wisdom with our readers.

 

Getting started as a contributing blogger is easy. Contact Ashley Burgess to have your profile created. 

Once your user profile is created, feel free to contribute as often or as little as you'd like!

 

All posts will be publicized through our Twitter, Facebook & LinkedIn accounts. We may even feature you in our monthly newsletter as well!

LBM Now Offers Advertising in Monthly Newsletter 

  

Are you looking to gain exposure but don't have the budget to launch a full scale PR / Marketing campaign? LBM is proud to announce that we are now accepting advertising in our monthly newsletter for companies large and small. Contact us today to schedule your ad in the next LBM newsletter.

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