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Public Relations for the Real World
December 19, 2012  
Issue 82

Greetings!   

  

 

I would be remiss if I did not mention that the tragedy of Sandy Hook still lingers and will overshadow the upcoming holidays for many people; those families affected and the rest of our nation. Incredibly, with grief still in our hearts, many people started the finger pointing and the gun industry (again) has been targeted as the bad guy. I will not provide you with my rant here, but instead something positive. We at LBM would like to commend Rob Pincus for reaching out beyond our industry and providing important information and training to teachers, children and people that want nothing to do with guns but may one day have to rely on one to save their life. Rob Pincus, firearms industry professional and renowned firearms and security trainer, is tackling the issues of school attacks upon our children, or what  happens if an non-gun person is involved in an active shooter situation. He provides invaluable information to anyone concerned. Please check out his latest videos and make sure all of your non-gun friends see these too. Education is empowering.

 

School Attacker Response Class... excerpts from a course for children.
School Attacker Response Class... excerpts from a course for children.

 

Unarmed Responses to
Unarmed Responses to "active shooter" Spree Killings

 

Eric, Ashley and I wish all of you the best for the upcoming holidays. Merry Christmas and Happy New Year. 

  

American Gunsmithing Institute's Christmas Sale

  

Get what you really want for Christmas- with the AGI Christmas Sale you can save big on all items! Plus, get FREE SHIPPING and free AGI Courses on orders of $200 or more. Also, if you are a Gun Club of America Silver Member, or sign-up to become a GCA Silver Member, you get an additional 20% off everything in your cart! All sale prices are reflected immediately, and GCA discounts are reflected at checkout. Free shipping is automatically calculated for any purchase over $200, and bonuses are selected at checkout.     

A special highlight from the AGI Christmas Sale is the new Certified Firearms Appraiser Course. This course consists of over 17 hours of instruction on DVDs and CDs, a training manual, resource lists, reference books, appraising forms, testing and certification. Everything one needs to get started now. Quickly complete the course and receive a Certified Firearms Appraiser patch and a personalized certificate upon passing the test.

Order by December 20th to ensure your gift arrives in time for Christmas!
Appraiser Logo

American Technologies Network Corp. 

Interactive Catalog Takes the Guesswork out of Buying Night Vision Gear

 

American Technologies Network has launched their latest online product catalog, with a twist; it aids customers in their search for the perfect night vision optic intuitively. The ATN Interactive Catalog is an online tool that gets down to business and helps find which NVG is right for the customer's mission. A customer makes certain decisions within the easy-to-use online catalog and the tool leads him to his ultimate goal, an ATN product that fits his needs and budget.

  

 

Read the full press release after the jump.

GASTON J. GLOCK style LP Fleece Outdoor Jacket and Fleece Hunting Cap in Hunter Orange

 

Man in Fleece and Cap GASTON J. GLOCK style LP  is offering a Fleece Outdoor Jacket and Fleece Hunting Cap, both in Hunter Orange, just in time for cold weather hunting.

 

The stylish, lightweight Fleece Outdoor Jacket with Windpro® material from Polartec® provides four times more protection against wind, snow and rain than the standard fleece.  

 

Made in Europe, the Fleece Hunting Cap in Hunter Orange is made of soft fleece and has ear flaps that can be worn up or down depending on the temperature and desired comfort of the hunter.   


Read the full press release after the jump.

Realistic Training with the LaserLyte® Reaction Tyme Target; The TLB-RT

   

TLB-RT LaserLyte® has developed a new interactive target system with dual modes for reaction and training; the Reaction Tyme Target, TLB-RT. This new laser training system comes with two (2) targets for more realistic training scenarios. Each target works independently of the other providing the user a variety of scenarios from near-to-far or left-to-right shooting. 

 

Read the full press release after the jump. 

MasterPiece Arms Introduces MPAR 556 Rifle for 2013

 

MasterPiece Arms is pleased to announce the new MPAR 556 Rifle, which will be unveiled at the 2013 SHOT Show in Las Vegas, Nevada and made available for purchase in the first quarter of 2013.This feature heavy design has been under development throughout 2012 and will feature some serious upgrades, including a short stroke piston design and a lightweight, free floating, two piece aluminum handguard with user located picatinny rails. It will also include an innovative front handguard cap to keep debris out of the internals of the handguards while providing strength and stability to the assembly. The MPAR 556 Rifle will also contain a side folder 6-position polymer buttstock, locked bolt action, and a side charging-handle with forward-assist. The MPAR 556 Rifle is compatible with AR15 / M16 magazines.

MPAR 556

Morphix Technologies® Chameleon® Designed for the Invisible Threat

 

Military, law enforcement, first responders and emergency personnel know-the most effective missions are the safest. And only known dangers can be proactively mitigated.

 

Yet, some of the most dangerous threats-like toxic, airborne chemicals-are often unseen. Whether investigating a potential chemical suicide, raiding a possible meth lab or conducting military reconnaissance in a hostile theater, ensuring safe breathing conditions is paramount to the safety of all involved.

 

The Chameleon was designed for these threats. Traditional electronic chemical detection devices require a great deal of training, a large budget and regular maintenance.  The Chameleon is much more convenient.  Simple to use and low cost, it can be used by every warfighter, police officer and firefighter.

 

That's thanks to the Chameleon's simple color-change alert system.  One color indicates the absence of toxic gas. When two colors appear in the window, users know it's time to take action. The video to your right shows a Chameleon cassette changing color in real-time upon exposure to a toxic gas.

 

Morphix Technologies has prioritized its product development based on the advice of U.S. military and law enforcement agencies, so Chameleon cassettes are available for many of the high-risk TICs identified by the U.S. government.

 

The video below shows a Chameleon cassette changing color in real-time upon exposure to a toxic gas.

 
Morphix Technologies Chameleon Cassette Exposure
Morphix Technologies Chameleon Cassette Exposure

NavELite Military and Outdoor Photo Contest Enters Final Days

 

CONTEST UPDATE: NavELite has expanded their contest to not only include photos of a NavELite compass being used in a Military or Outdoor function, but also photographs of scenarios where a NavELite compass would be useful to have! 

 

Submit your photos to socialmedia@lauraburgess.com by December 23rd to enter. NavELite will host all submissions on their Facebook page for fan voting between December 24th - December 31st. 

 

The Military and Outdoor photos with the most "likes" will be deemed the winners in each category! The prize? Each winner in each category will receive a brand new next generation NavELite compass! 

 

Read the full contest rules for more information.

Navelite Hiking

NeverLost® - The Outdoor Gear System for Today's Outdoor Adventurer Now Available in America

 

NeverLost® and the NeverLost® AddOn System of outdoor and adventure gear are now available in the U.S.  NeverLost® was developed by professional hunters to stay organized, have easy access to critical products and provide increased visibility for lost items or in case of personal emergencies. The top-quality constructed NeverLost® product line includes hard-working bags, packs and rifle cases. The NeverLost® AddOn system takes organization even further with over 20 products that the user can apply to the flexible MOLLE® system on the NeverLost® Hunting Vest and Belt and Grab Bag. The bright orange and black coloring on all the NeverLost® products including knives, straps, slings, cartridge cases and thermos keeps belongings visible, whether in a campsite or accidently dropped in deep brush.  

NeverLost AddOn

Read the full press release after the jump.

PISTOLPAY: Unlike Any Other Online Payment System You Have Ever Used
  

The PISTOLPAY platform does not assume that buyer and seller are face-to-face, exchanging cash for goods that have already been inspected - like common payment platforms do.

The PISTOLPAY difference: We protect the Buyer by safely and securely taking payment from a buyer's checking account or credit card, so that Buyers don't have to release personal information to a Seller. We protect Sellers by verifying the receipt of the funds before notifying the Seller that the transaction has been funded. That way, Sellers can rest assured that when they ship an item, the funds have actually been transferred from the Buyer and are ready to be deposited. Finally, we hold the transaction funds until the Buyer has a chance to inspect and verify the purchase has arrived in the as-described condition, quality, and quantity.

Convinced yet? Keep reading to find out more about how we have leveled the purchasing playing field with the PISTOLPAY platform. 

PistolPay.com Introduction
PistolPay.com Introduction

 

A Year of Change for Revision Military
  

This past year has been a year of change at Revision, most notably with our official debut in the area of head protection. Our Batlskin Modular Protective Attachment System (MPAS) has brought the concept of integrated, modular head and face protection to the forefront of industry thinking. Revision's acquisition of the former MSA North American ballistic helmet manufacturing facility solidified our presence in the head protection industry, opening the door for us to bring you the supply and customer service for helmets that you have come to expect from Revision for eyewear!

One thing that has not changed is our prices. Prices will remain the same for our eyewear line and the currently established Batlskin aramid helmets and MPAS system. As we look forward to 2013 we'd like to extend our best wishes for a happy holiday season and a prosperous new year, from our team to yours.
 

Sentry Solutions' Tuf-Glide Removes Oil and Grease, Evaporates Quickly and Bonds to the Surface to Provide Lubrication and Rust Resistance
  

Taken from the recent article featured in American Rifleman.

 

An alternative to oil- or silicone-based protectants, Sentry Solutions' Tuf-Glide lubricates and protects firearms without leaving behind greasy residue.

 

Proprietary active ingredients are carried in a solution of mineral spirits-a mild petroleum distillate commonly used as paint thinner. The mineral spirits act as a solvent-removing oil and grease-and then evaporate quickly so as not to attract dirt or grit. Once dry, the active ingredients bond directly to the treated surface, providing lubrication and rust resistance. Also, because Tuf-Glide provides dry lubrication and protection, it is resistant to climatic changes that can thicken or dry-out other solutions. Tuf-Glide is available in several sizes from 0.5- to 8-ounce bottles and can include spray tops or precision, needle-like applicators.


 Read the full article after the jump.
Laura Burgess Marketing provides public relations and marketing services to companies within the law enforcement, tactical, military, shooting sports, fire, EMS, boating and recreational fishing markets. With over 21 years of experience in marketing, corporate management and public relations, Laura Burgess Marketing helps companies to build better brand awareness to the media and their customers through traditional and the new social media methods.

Sincerely,

LB_logo_2011

Laura Burgess
Laura Burgess Marketing

IWI US, Inc. Launches Family of TAVOR® SAR Rifles

and the UZI® PRO Pistol to be Marketed to American Consumers

 

IWI US, Inc. - a subsidiary of Israel Weapon Industries (IWI) - develops, markets, and distributes high-quality firearms to the American consumer market. IWI US will present its products at the 2013 Shooting, Hunting and Outdoor Trade Show (SHOT Show), in Las Vegas, NV, January 15 - 18, 2013, at Booth # 15238.

 

The TAVOR® Family of Bullpup Rifles are versatile, innovative, and technologically advanced. They have been extensively proven on the battlefield, performing with precision and reliability, and meeting the needs of human ergonomics. The TAVOR® family was developed in close cooperation with the Israel Defense Forces (IDF), based on lessons learned from actual combat, and is in service in the IDF Infantry and Special Forces as well as in other countries throughout the world.

 

The body of the TAVOR® SAR, specially designed for the US market, is crafted from high strength polymer, and will be offered in black or Flat Dark Earth colors. Features include full ambidextrous controls, removable 16.5" or 18" barrels, Cold Hammer Forged (CHF) CrMoV chrome-lined barrels with 1:7 twist, a full-length top-mounted integral Picatinny rail and another short rail forward at a 45° angle for mounting accessories.. A stock left-hand model with 16.5" barrel and an "IDF" model with integral MEPRO-21 reflex sight round out the product line. The TAVOR® SAR uses standard AR-15/M16 magazines, and can be easily field-stripped into sub-assemblies for routine maintenance. The standard caliber is 5.56 NATO (.223REM), with conversion kits available in 9mm Luger Parabellum and 5.45X39mm.

 

Developed in cooperation with the IDF, the 9mm UZI® PRO semi-automatic pistol is the newest member of the legendary UZI® family - one of the most popular weapon families in the world, with millions of units sold around the globe. Created especially for the US market, the exceptionally lightweight and compact UZI® PRO Pistol is ergonomically designed and easy to operate by right or left-handed users. It offers closed-bolt operation for maximum accuracy and safety. With many of its components made of advanced polymeric materials, the UZI PRO's features include two Picatinny rails for various accessories, one on the top of the pistol and a second one forward under the barrel. It will be supplied with two magazines, one 20- and one 25-round.

Hot Off the DoubleTap™ Defense, LLC Presses

 

The final design and engineering of the DoubleTap Tactical Pocket Pistol is nearing completion at the DoubleTap™ Defense, LLC new manufacturing facility, Azimuth Technology. Final prototypes are now being manufactured and safety and endurance testing have begun to meet state requirements.

 

The new DoubleTap is currently scheduled to begin production in early January 2013 with the company's goal of shipping early within the first quarter to distributors.

Team ITI Wraps Up 2012 Competitive Season with Two National Titles, 15 Divisional Wins and Five High Lady Finishes


Team G4S International Training, Inc. (G4S ITI) wraps up their competitive 2012 season with two National Titles, 15 Divisional wins and five High Lady finishes. For the third year in a row, Team ITI, which is composed of five members of varying skill levels and disciplines, served as ambassadors to the shooting sports industry, displaying how skills learned from G4S ITI's many courses in Virginia and Texas can benefit the competitive shooter.

 

Team Captain Brandon Wright won the ESP Division at the IDPA Carolina Cup and placed in the Top 3 at the Smith & Wesson IDPA Indoor Nationals and the IPSC Nationals. For the fifth consecutive year, Team ITI member Morgan Allen won the ESP Division Title at both the IDPA GA State Championship and the Great Lakes Regional IDPA. He was crowned the National Champion for the ESP Division at both the Costa Rica Nationals and the Inaugural National Championship of IDPA Puerto Rico. Gary Byerly took home the Single Stack titles at the VA/MD Sectional and the USPSA NC Section Championship. Byerly also took home the CDP Division title at the IDPA Carolina Cup and finished within the Top 3 in seven matches. Laura Torres-Reyes finished her competitive season with five High Lady finishes, one High Military and one High Senior title. Cindi Thomas finished third among the ladies at the IPSC Nationals in Production, and sixth for the ladies at the USPSA L-10 and Production Nationals.

 

 

Read the full press release after the jump.

Redring®, Makers of the Optical Shotgun Sight, Partner with Covey Sales & Marketing

 

Redring® USA LLC is proud to announce a new partnership withCovey Sales & Marketing based in Eden Prairie, Minnesota. Covey Sales & Marketing will be representing the Redring® brand throughout the Midwestern, United States to sporting goods retailers and wholesalers.

 

Covey Logo

 

Read the full review after the jump.

Win Free Swag from Your Favorite Firearms and Accessory Manufacturers

 

Who DOESN'T love a chance to win free gear. Want to find out who is giving away what and where you can find it? Weapon-Blog.com hosts a page on their site where they list ALL the running contests on Gun Gear Giveaways. 

 

Visit Weapon-Blog.com today to find out what YOU could win!

The Latest from Trainers Command Post & The LBM Blogger

 

 

12-12-2012 12:23:11 PM

First products to be marketed will be the TAVOR® SAR and UZI® PRO Pistol, specially designed for the US Market Israel Weapon Industries (IWI) - a leader in the production of combat-proven small arms for governments, armies, and law enforcement agencies around the world - launches operations of its US subsidiary, IWI US, Inc. [...]...»

 

12-05-2012 15:24:05 PM

Early indications are that Black Friday was not only a success for retailers nationwide BUT FIREARMS RETAILERS as well. Whether that is the result of the elections or that firearms are topping the gift list, it's all good for our industry. But, I'd like to caution those men out there still trying to decide what [...]...»

 

12-03-2012 12:18:43 PM

We all want to be liked - right? From the playground to the board room. Wait a minute, no where is it more important to be "liked" than on Facebook! Well, my so-called friends, these times they are a changing - already. It seems just liking someone or a brand on Facebook isn't translating into [...]...»

 

LBM Wants YOU...To Be a Contributing Blogger
     

LBM is looking to expand The LBM Blogger and we're looking for upstanding bloggers to contribute. We've already been able to get some fantastic bloggers to start posting content on our site. Perhaps you've seen their work. If you are a blogger who has contributed outstanding work to the industry, we'd like you to share your wisdom with our readers.

 

Getting started as a contributing blogger is easy. Contact Ashley Burgess to have your profile created. 

Once your user profile is created, feel free to contribute as often or as little as you'd like!

 

All posts will be publicized through our Twitter, Facebook & LinkedIn accounts. We may even feature you in our monthly newsletter as well!

LBM Now Offers Advertising in Monthly Newsletter 

  

Are you looking to gain exposure but don't have the budget to launch a full scale PR / Marketing campaign? LBM is proud to announce that we are now accepting advertising in our monthly newsletter for companies large and small. Contact us today to schedule your ad in the next LBM newsletter.

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