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Public Relations for the Real World
November 29, 2012  
Issue 81

Greetings!   

  

Early indications are that Black Friday was not only a success for retailers nationwide, BUT FIREARMS RETAILERS as well. Whether that is the result of the elections or that firearms are topping the gift list, it's all good for our industry. But, I'd like to caution those men out there still trying to decide what to get their wives or girlfriends. Sure, a firearm is a good idea, but a couple things to remember; 1) it's her gift, not yours - don't determine what you think she needs, and 2) if she is new to shooting, treat this gift like a puppy - make sure you also gift her the time and instruction that should go with it. 

 

Now, speaking of buying firearms for women, I'd like to give Rich Grassi a big-gun hug. In his editorial in the Tactical Wire ("Gender and Weapon Selection," November 29, 2012), he is asked by a female potential firearms owner what caliber gun she should get to protect herself. Rich asks the right questions. She is comfortable with a .22. Nuff said. Buy it.  "Men have no idea what gun she should have. Only she really knows - or can find out." I salute you, Rich. This is excellent advice, especially if you are considering buying your best girl a firearm. Perhaps gifting her with lessons from a local firing range where she can try different calibers, different actions and different sizes can give both you of a better perspective. Besides, when she determines what her gun is, and you bond over the NCIS, maybe, just maybe you can convince her that you could use a new one too. Rich, thank you.  

 

Woman shooting  

  

Gun Club of America (GCA) Celebrates First Year Anniversary of Hot Brass Magazine

  

The Gun Club of America (GCA) recently celebrated the one year anniversary, and seventh edition, of its Brass and Silver GCA members only magazine, Hot Brass. The magazine includes articles about firearms and shooting, but the focus is on people. Hot Brass keeps the Second Amendment alive by introducing people to the shooting sports and by celebrating people from all walks of life who already proudly participate. 

 

Read the full press release after the jump.

American Technologies Network Corp. Introduces New 2013 Ad Campaign

 

American Technologies Network introduces their new 2013 ad campaign with the NEW ThOR 640x480 100mm 5x Thermal Weapon Sight. This coming year, ATN will be unveiling more, new exciting products at the 2013 SHOT Show.

  

Shooting Sports Retailer Ad

DoubleTap™ Defense, LLC, Chooses Azimuth Technology, LLC, as Manufacturing Partner

 

DoubleTap Defense, LLC has announced that it has chosen Florida-based Azimuth Technology, LLC  to manufacture the DoubleTap™ concealed carry pistol. The DoubleTap Tactical Pocket Pistol was introduced at the 2011 NASGW show in Reno, Nevada. 

 

DoubleTap Defense LLC Special Announcement from the 2012 NASGW Expo & Annual Meetings
DoubleTap Defense LLC Special Announcement from the 2012 NASGW Expo & Annual Meetings

 

GASTON J. GLOCK style LP Men's Hunting Pants and Shooting Vest for Hunters with Net Lining 

 

Gaston Vest & Pants GASTON J. GLOCK style LP is offering the complete hunting outfit for the distinguished hunter with the Men's Hunting Pants and Shooting Vest for Hunters with Net Lining.

 

The Men's Hunting Pants are made from the finest quality cotton with only 2% Spandex, making these the most comfortable hunting pant any hunter will don. 

 

The beige Shooting Vest for Hunters with Net Lining is 100% polyester with a durable mesh lining accented with brown CORDURA™.  


Read the full press release after the jump.

G4S International Training Inc. Partners with Scaletta Armoring 


G4S International Training, Inc. (G4S ITI) has recently partnered with Scaletta Armoring, makers of the most advanced armor systems, to provide driver training to individuals who need to be certified in Armored Passenger Vehicle Operations at G4S ITI's Virginia facility, located in Shacklefords, Virginia. 

 

Scaletta Armored Passenger Vehicle

 

Read the full press release after the jump.

Let Your Fingers Do the Shopping at the KRISS® USA Store

 

If you were one of those crazy mad people storming the big box stores over the holiday weekend you are probably pretty shopped out. But wait, what have you done for yourself lately? Let your fingers do the shopping at the KRISS-USA store and pick up a Vector Flip Up Sight System Kit for $285.95. These sights feature a custom flip-up / lock down operation and are fully adjustable for windage and elevation. Or how about tricking your SBR out with a Vector Side Picatinny Rail Kit and Vector Surefire E1B Flashlight Kit. The Surefire E1B 110 lumen tactical light is exclusive to and available only from KRISS. After all, you and your Vector deserve a little sprucing up for the holidays.Vector Surefire E1B Flashlight Kit

LaserLyte® Introduces the VENOM Laser for the North American Arms Black Widow and Mini Master Pistols

   

NAA-BW LaserLyte® introduces the VENOM laser for the Black Widow Pistol and the Mini Master by North American Arms. The ultra-concealable .22 Mag NAA pistols are now even more formidable with the addition of the just-over-half-an-ounce programmable laser.

 

Read the full press release after the jump. 

New MasterPiece Arms Hammer with Disconnect

 

MasterPiece Arms is pleased to announce a new hammer design with disconnect for all MasterPiece Arms weapons. The new hammer design, featuring a spring-loaded disconnect, comes years after MPA began R&D for a better hammer design for all their weapons. The new design that will be shipping on all new MPA weapons starting January 2013 completely eliminates trigger slap, providing a smooth and comfortable firing experience. Trigger slap has been a design characteristic on MAC type weapons since the "closed bolt" function became the requirement back in the 1990's. Until today, this was an accepted, albeit not desired, feature of this weapon type. The new MPA hammer with disconnect completely eliminates this undesirable characteristic permanently.

MPA Hammer Disconnect

Morphix Technologies® Chameleon® Perfect for Coast Guard Boarding Scenarios

 

The wrist-worn or vest-capable Chameleon®  from Morphix Technologies is a champion for warning 1st Responders, Police and Firemen of the dangers from unseen toxic chemicals released in a burning building, industrial accident or meth lab bust, but did you know another location where deadly fumes gather and can kill are boats? When the Coast Guard boards a boat for inspection, they never know what they will find and must be prepared. They regularly uncover contraband weapons, drugs or stolen goods. It is not uncommon for Coast Guard personnel to encounter a chemical attack or fire to cover incriminating evidence or drugs. The Chameleon® is an essential tool for Coast Guard personnel for boat boarding scenarios. Worn either on their wrists or using the hook and loop attachment worn on their vests, the Chameleon® with its simple color-change warning system alerts team members to the unseen, toxic airborne chemicals.  The Chameleon® can be worn for extended time periods in any land or maritime environment and in diverse weather conditions and submerged in salt/fresh water for extended periods without failure.

 
Boat Boarding

NavELite Signs US Elite LLC as Newest Distributor

 

NavELite proudly announces a new partnership with US Elite LLC (US-EliteGear.com), a leading distributor of outdoor and tactical products, as their newest distributor. US Elite will be stocking NavELite's wrist-worn, Backlit Magnetic Compass (BLMC). 


US Elite Gear
 

Read the full press release after the jump.

Revision Sawfly Small-Size Eyewear System Earns Spot on U.S. Army APEL List
 

Revision Military has earned an unprecedented third spot on the U.S. Army's Authorized Protective Eyewear List (APEL) for its Small-size Sawfly Military Eyewear System. In addition to the established Regular and Large sizes, the Sawfly Small provides best-in-class protection and performance for users with a smaller face geometry. The Sawfly Small features a tighter base curve lens that follows the contours of smaller proportions, providing greater lateral protection and excellent retention for its users.

 

sawfly small on female soldier

 

Read the full press release after the jump.

Laura Burgess Marketing provides public relations and marketing services to companies within the law enforcement, tactical, military, shooting sports, fire, EMS, boating and recreational fishing markets. With over 21 years of experience in marketing, corporate management and public relations, Laura Burgess Marketing helps companies to build better brand awareness to the media and their customers through traditional and the new social media methods.

Sincerely,

LB_logo_2011

Laura Burgess
Laura Burgess Marketing

PistolPay Signs Professional Firearms Industry Professional, Rob Pincus to Promote PistolPay's Online Transaction Platform

PistolPay has signed an agreement with professional firearms trainer, author and consultant, Rob Pincus, to create awareness of the benefits for buyers and sellers in using PistolPay, a pro-gun online payment service for buyers and sellers.

 

PistolPay was created by a group of entrepreneurs frustrated by the complications of purchasing high value items online. As a great example, PayPal®, the "typical" online payment system, prohibits using its platform for the sale or purchase of firearms, ammunition, accessories or knives. Firearms buyers and sellers have experienced frozen accounts and complete account shut-downs when trying to use PayPal®. PistolPay is a completely transaction-neutral and non-political online purchasing system, for buyers and sellers, that is backed by its strategic partners, Merchant Services LTD and BB&T Bank.

 

Gear Review: Redring® Shotgun Sight

 

The article below is an excerpt from a Gear Review from TheTruthAboutGuns.com

 

Redring's designed their sight to fit almost any shotty out there. Simply put, if your shotgun has ribs between 5 mm and 11.5 mm, it can accept a Redring. And that's absolutely awesome. To make things better, instead of using a red dot like the Speedball, the Redring uses a, well, you guessed it, a red ring that corresponds to your shot burst diameter at 20 meters.

 

 

Read the full review after the jump.

Win Free Swag from Your Favorite Firearms and Accessory Manufacturers

 

Who DOESN'T love a chance to win free gear. Want to find out who is giving away what and where you can find it? Weapon-Blog.com hosts a page on their site where they list ALL the running contests on Gun Gear Giveaways. 

 

Visit Weapon-Blog.com today to find out what YOU could win!

The Latest from Trainers Command Post & The LBM Blogger

 

11-20-2012 10:00:49 AM

Optimally Regulate Body Temperature with THERMASKIN® Hollow Fibers GASTON J. GLOCK style LP, the purveyors of fine quality hunting and shooting sports apparel and accessories, is offering a Thermal Hunting Shirt just in time for the fall hunting season. The lightweight Thermal Hunting Shirt is made from THERMASKIN®, which uses hollow fibers to optimally regulate body temperature. [...]...»

 

11-14-2012 10:00:32 AM

SHACKLEFORDS, VA (October 2012) The 2012 IDPA Triple Crown, held in Oxford, NC November 10th through 11th, 2012, consisted of three matches spread over one and a half days. Gary Byerly of Team International Training, Inc. (ITI) won the CDP Division for the first two matches and placed 2nd in the CDP Division for the third [...]...»

 

11-13-2012 12:00:02 PM

KMH Arms, LLC Changes Company Name to Better Reflect Company Philosophy  KHM Arms, LLC officially changed their company name and website address this month as part of their new strategic marketing plan.  The online discount hunting and shooting gear website officially re-opened in August under the company name KMH Arms, LLC.  The new site features competitively [...]...»

 

11-13-2012 11:00:25 AM

Gala Promotes and Supports Bilateral Trade between Germany and the U.S. while raising Money for the SOS Children's Villages. GASTON J. GLOCK style LP, purveyors of fine quality hunting and shooting sports apparel and accessories, as well as a member of the prestigious German American Chambers of Commerce and Gold Sponsor for the 2012 Gala, attended [...]...»

 

11-09-2012 11:00:41 AM

Teammate Brooke Sevigny Places 4th Lady in Rimfire Optic and 16th Overall GASTON J. GLOCK style LP, a sponsor of the Sevigny Performance Team, is proud to announce another great win - and a world record -  for Dave Sevigny at the 2012 WSSC Steel Challenge, held at the Universal Shooting Academy in Frostproof, FL November 1st [...]...»

 
LBM Wants YOU...To Be a Contributing Blogger
     

LBM is looking to expand The LBM Blogger and we're looking for upstanding bloggers to contribute. We've already been able to get some fantastic bloggers to start posting content on our site. Perhaps you've seen their work. If you are a blogger who has contributed outstanding work to the industry, we'd like you to share your wisdom with our readers.

 

Getting started as a contributing blogger is easy. Contact Ashley Burgess to have your profile created. 

Once your user profile is created, feel free to contribute as often or as little as you'd like!

 

All posts will be publicized through our Twitter, Facebook & LinkedIn accounts. We may even feature you in our monthly newsletter as well!

LBM Now Offers Advertising in Monthly Newsletter 

  

Are you looking to gain exposure but don't have the budget to launch a full scale PR / Marketing campaign? LBM is proud to announce that we are now accepting advertising in our monthly newsletter for companies large and small. Contact us today to schedule your ad in the next LBM newsletter.

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