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Greetings!
I read an interesting article in the September 24th issue of Advertising Age, "No More 'Shrinking it and Pinking It' at Under Armour" just recently. The article regarding Under Amour's entry into the women's market and the daunting task they face at proving that their male-centric brand has room for a women's line resonated with me on how companies in our industry market to women. The "shrinking it and pinking it" has also been a prevailing mind-set within the firearms industry. Women prefer small guns because they have small hands and pink is for girls - or so the thought process goes in marketing departments within many of our companies. Under Armour's new pitch line is "No matter what, sweat every day. I will." Under Armour is counting on reaching out and becoming a part of the female athletic / exercise phenomena, based upon research that shows the growing number of women and girls participating in sports.
And that growing number is also occurring in the firearms industry. However, we still see a number of companies utilizing the "shrink it and pink it" mentality. With a growing number of women working within the industry and in many cases, leading companies, I believe we are slowly seeing a paradigm shift on marketing to women. We see a rise in women's only firearms courses and women-centric firearms and outdoor related websites. We see more women taking up the sport and participating in competitions.
Yes, we may like pink and we may like small guns, but we also like feeling confident and skilled. So when you are marketing to women, look up, not there, but into our eyes.
LBM Hall of Fame for Reaching out to Women:
Have a women's site you'd recommend? Let us know!
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A Growing American Gunsmithing Institute (AGI) Opens Second Office
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American Gunsmithing Institute (AGI) a today announced the grand opening of a new sales office in Santa Rosa, California. The new office, which opened officially on September 10th, 2012, is currently home to a team of six student counselors and has plans to expand that number by the end of fiscal year 2012.
Read the full press release after the jump.
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American Technologies Network Corp. Unveils New Interactive Night Vision Catalog
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American Technologies Network has recently unveiled their brand new interactive night vision catalog. The unique interactive catalog allows the viewer to tap and choose the devices by type, use and price. Tap on any of the models to see more detailed information, product images and virtual simulators. The Thermal Range Calculator will quickly give the viewer the information needed about every Thermal Scope in the ATN lineup.
One may scroll through the various models to find the perfect system for him or her. More information on each product can be obtained by tapping the Specification Tab of each product. Both Included and Optional Accessories can be found under the Accessory Tab. Tapping on the Device Simulator allows one to try out the device virtually on the computer screen.
Try out the new catalog for yourself: http://invc.atncorp.com
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Inventor of the DoubleTap™ Ray Kohout Announces Separation from Heizer Defense
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As Announced on October 11, 2012:
To our valued customers:
As the inventor of the DoubleTap™ pistol and owner of the design and utility patents, along with other intellectual property including the DoubleTap™ name, I am issuing this press release to inform our loyal customers of the current status of the production of this new innovative pistol.
Since we introduced the DoubleTap™ Tactical Pocket Pistol in November of last year, we have been overwhelmed by the industry reception; the popularity confirmed by literally tens of thousands of orders placed by consumers to their dealers, through our distributor partners.
Unfortunately, with the deepest regret, today I announce that we have terminated our relationship with HEIZER DEFENSE, our manufacturing partner, due to their inability to manufacture the DoubleTap™ pistol. I cannot comment further on this subject at this time, under advice from legal counsel, due to pending litigation.
It is our intention to immediately license the design to a leading firearms manufacturer or to align with another manufacturing source to produce the DoubleTap™. We intend to accomplish this as quickly as possible to satisfy the huge demand for the DoubleTap™ pistol. I will make a further announcement as soon as we have established a new manufacturing agreement.
Please visit our new website, www.doubletapfirearmsllc.com for news updates.
Sincerely,
Raymond B. Kohout
Inventor, DoubleTap™
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GASTON J. GLOCK style LP Sponsors 41st Annual SCI Hunters' Convention
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Team ITI Signs 5.11 Tactical Series®Select Store, Virginia Beach, VA, as New Sponsor for 2012 / 2013 Competitive Season
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Team ITI [G4S International Training, Inc. (G4S ITI)] is pleased to announce 5.11 Tactical Series® Select Store, Virginia Beach, VA, creators of superior products that enhance the safety, accuracy, speed and performance of law enforcement, military and firefighting professionals, as a new sponsor for the 2012 / 2013 competitive season. All five members of Team ITI will be outfitted with 5.11 Tactical Series® Select Store shooting bags, polo shirts, long sleeve shirts, long sleeve button downs, vests, pants and shorts. Trusted by professionals everywhere, Team ITI felt that 5.11 Tactical Series® Select Store was a natural fit for the team.
 | | Brandon Wright (L), Team ITI Captain and Senior Firearms Instructor for G4S ITI, shakes hands with Ray Parker, Jr. (R), CEO / Owner of 5.11 Tactical Series® Select Store. |
Read the full press release after the jump.
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Midway USA's Rapid Fire: Thompson vs. KRISS®
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This week, Iain and Mike are competing with the Thompson Submachine Gun and the KRISS® Arms Vector. History's greatest weapons, from two different eras, battle it out for supremacy in MidwayUSA's Rapid Fire! Hosted by Iain Harrison (Top Shot Season 1 Winner) and Mike Seeklander (U.S. Shooting Academy), Rapid Fire will light up the night with 30 high-octane minutes that feature the best of automatic weaponry, military hardware, and the fascinating stories behind the world's most popular rapid-firing weapons.
Air times on Outdoor Channel: 10-24-12 at 8:00PM | 10-24-12 at 11:30PM | 10-25-12 at 1:30AM | 10-27-12 at 11:00AM. All times EST.
Read the full article after the jump.
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LaserLyte® Joins the Armed Citizen Alliance (ACA) as a Founding Partner
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 LaserLyte® has joined the ranks of the industry's most prestigious companies in becoming a Founding Partner with the Armed Citizen Alliance (ACA).
The ACA is a non-profit corporation founded to provide ordinary citizens an avenue to practice, train and become familiar with the use of concealed carry handguns and other personal defense firearms in an organized, recreational context that simulates real-world situations. The ACA has two core missions: first, to provide their community and industry with an organization that will act as their "first-contact" point for practice and familiarization, and second, to offer a comfortable and welcoming program to bring new and inexperienced firearms owners in and help them gain confidence and familiarity with their personal and home defense firearm while having fun.
Read the full press release after the jump.
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MasterPiece Arms Introduces New MPA570SST-SBR Short Barrel Rifle
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MasterPiece Arms is pleased to introduce the new MPA570SST-SBR Short Barrel Rifle. Based on the successful MPA57SST 5.7x28mm Pistol, the new MPA570SST-SBR Short Barrel Rifle features a ten-inch threaded barrel with ½ x 28 threads making it suppressor ready.
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NavELite Now Shipping its Backlit Magnetic Compass (BLMC)
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NavELite has begun shipping of its NavELite Backlit Magnetic Compass (BLMC), the world's first, on-demand, backlit magnetic wrist-worn compass. A large production run is now complete and all pre-orders have been shipped. NavELite ships through the United States Postal Service (USPS) using a flat rate Priority Shipping Method. The company also ships internationally and is military and government friendly, shipping to APO's.
Read the full press release after the jump.
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Revision Military Wins Contract to Supply Danish Military with Next Generation Helmets and Helmet-Mounted Protective Equipment
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Revision Military secures a landmark contract to supply the Danish Military with the Batlskin™ Cobra Helmet-an ultra-high-molecular-weight polyethylene shell-as well as components of the Batlskin Modular Head Protection system. Part of a 7-year contract, the company is set to deliver an initial 4,335 Batlskin Cobra helmet systems including a high-performance liner, ergonomic Retention System and multipurpose Front Mount. The 4,335 complete systems are to be delivered to the Danish Defence Acquisition and Logistics Organization (DALO), which will have the option to purchase additional Batlskin helmet-mounted components including the Batlskin Visor and Mandible Guard.
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A soldier wears the Batlskin Cobra polyethylene helmet with the Revision multipurpose Front Mount and Ergonomic Retention System with camera mounted on front rails.
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Read the full press release after the jump.
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Laura Burgess Marketing provides public relations and marketing services to companies within the law enforcement, tactical, military, shooting sports, fire, EMS, boating and recreational fishing markets. With over 21 years of experience in marketing, corporate management and public relations, Laura Burgess Marketing helps companies to build better brand awareness to the media and their customers through traditional and the new social media methods.
Sincerely,
Laura Burgess
Laura Burgess Marketing |
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Redring USA LLC Signs with LBM for PR and Marketing Communications
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Redring® USA LLC has signed with LBM to help expand the brand name into the American market. LBM will manage Redring® USA LLC's media relations with editors, writers and bloggers to make the largest impact through print and web-base editorial, as well as to help manage and maintain their emerging media platforms. LBM will also work with Redring® USA LLC's spokesperson, Patrick Flanigan, an 8-time world record holder in Xtreme Sport Shooting and star of numerous television programs such as "Hot Shots," "Impossible Shots," and his own program "Shell Shocked," to promote the sport to new shooters through education and events.
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Morphix Technologies® to Exhibit at CBRNe Convergence 2012
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Morphix Technologies® will be exhibiting at the CBRNe Convergence 2012 , held in Norfolk, VA from October 30th through November 2nd. Vice President of Sales and Marketing, Kim Chapman, will be at Booth #65. Please stop by and visit the booth if you are attending the show.
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Win Free Swag from Your Favorite Firearms and Accessory Manufacturers
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Who DOESN'T love a chance to win free gear. Want to find out who is giving away what and where you can find it? Weapon-Blog.com hosts a page on their site where they list ALL the running contests on Gun Gear Giveaways.
Visit Weapon-Blog.com today to find out what YOU could win!
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LBM Wants YOU...To Be a Contributing Blogger
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LBM is looking to expand The LBM Blogger and we're looking for upstanding bloggers to contribute. We've already been able to get some fantastic bloggers to start posting content on our site. Perhaps you've seen their work. If you are a blogger who has contributed outstanding work to the industry, we'd like you to share your wisdom with our readers.
Getting started as a contributing blogger is easy. Contact Ashley Burgess to have your profile created.
Once your user profile is created, feel free to contribute as often or as little as you'd like!
All posts will be publicized through our Twitter, Facebook & LinkedIn accounts. We may even feature you in our monthly newsletter as well!
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LBM Now Offers Advertising in Monthly Newsletter
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Are you looking to gain exposure but don't have the budget to launch a full scale PR / Marketing campaign? LBM is proud to announce that we are now accepting advertising in our monthly newsletter for companies large and small. Contact us today to schedule your ad in the next LBM newsletter.
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