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It seems everywhere you turn there are associations and groups that are working hard to build their membership. But how do you choose which ones to join and which are a waste of time and money? Two conversations which I had recently convinced me that the associations that I have joined are doing their jobs, even if I don't visit or use their services very often. The first incident occurred when a joint venture partner and I were speaking about a new opportunity that came our way. He mentioned that the associations that I am long-term members of lend credibility to me and my company. The other conversation was with a solicitor who wanted me to spend money on advertising. They quickly realized that I already had the reach that I needed and said, "I see you are doing what you need to do already." Wouldn't you love to get those types of reactions? You can, if you take the time to search out and find the organizations that fit your company's vision and mission statement.
"Why should you bother?" you may ask. Four excellent reasons come quickly to mind.
- Enhance your networking opportunities
- Take advantage of the career resources of these groups
- Broaden your knowledge base
- Share your expertise to build your credibility and reputation
It is easy to see how joining an association specific to your career field is a wise investment of your time and money.
Here are a few ideas which tell you how to discover the kinds of associations that are right for you and your business.
1. Your competition
Knowing where to advertise is important to your success. Your competition is a great place to begin your search. Where are they spending their advertising dollars? Pay attention to where you see their advertisements. Find out what associations, clubs, and groups they participate in. These are the places you should consider joining as well.
2. Your customers
Just as with your competition, the same should be said about your customer's habits. If you see your customers reading a particular magazine or spending time at a specific online forum, you should certainly attempt to write for that magazine or at the very least, leave some comments on that forum. Be sure to offer quality content, and leave the promo copy for your bio or signature line.
3. Field-Specific Organizations
Every business type you can think of has organizations that are specific to that type of business. Lawyers, doctors, carpenters, designers, etc. all have their trade-specific organizations. For example, as a publisher, I can join independent publishing organizations of different sizes, from small publishers' associations to large national or international groups. Search for your specific needs.
4. Databases
Yes Virginia, there is a database for that. Check out http://www.associationexecs.com/ for lists of executives and associations to contact or Google your business type and search for an organization that matches your business. Here's a database I found within just a few minutes time: http://www.quintcareers.com/professional_organizations.html.
5. Industry Blogs
Search out blogs that have your interest at heart. Don't just read the blogs and remain silent. Comment, and get involved. Every time you post a comment on a blog your signature line is included along with your contact info. If it isn't included in your signature, make sure that it gets added.
Whether you are merely looking for referrals in your field, or looking to network with your peers, or looking to learn about opportunities and events in your area of expertise, or if you just want to have some good clean fun while meeting new people, consider joining a professional association. In a a step in the right direction!
© Copyright 2015 Ginger Marks
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