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Shakespear
Give Them What They Want!
Volume 7 Issues 84 Dec 2012
Greetings!

Words of Wisdom E-newsletter will attempt to always deliver sage advice and tidbits to assist you in your business and personal growth & development. Our purpose is simple; support, encourage and supply.  In an attempt to provide you with quality content and I welcome your feedback.

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Quote of the Month

"Innovation distinguishes between a leader and a follower." ~Steve Jobs 

On A Personal Note

Welcome back to Words of Wisdom Ezine. Thanksgiving is now behind us and we are facing the business of the upcoming holidays. Yet we must never forget to forge a head with plans for promoting our businesses. One such way I discovered I plan on implementing in my own business and highly recommend that you at least consider the benefits of following suit. In this month's article I have broken from the traditional holiday article to provide you with some real food for thought on how you can enhance your business offerings with audiobooks and why you should do so.

As always, I hope you find the information informative and useful. It is for you and the benefit of your company that I continue to offer this Words of Wisdom Ezine.

Wishing you a God filled day!
Ginger Marks

Give Them What They Want!  

As business owners one of the most important things we can do is to make our voices heard. What better way to do that than to re-purpose our content? Recently, I set out to do just that. And now I will share that information with you.

 

Like me, you may have written reports, articles, and/or books. Most likely, you already know that there is a great need for your information, but you are at a loss for how to get it out there. Having gone the press releases route I will not bore you with those details. This after all, is not re-purposing, but rather promotion. However, if you need help in that area let me know, and I'll be happy to share with you that information in another issue. On the other hand, if you can't wait, go get a copy of the Weird & Wacky Holiday Marketing Guide. This annual ebook contains a sample press release and many other outstanding ways to promote your business and have fun while doing so.  

 

What I discovered and intend to share with you is taking your current content and turning it into an audio book!! If that is of interest to you, read on.

 

Sit back for just a moment and think about the busy people you see every day. Both our youth and adults are plugging in. Everywhere you look people are listening to audios while exercising, driving and even just walking down the street. Therefore, it seems to me that the demand for audio, of all kinds, would far exceed that for any other medium. And, for those of us who already have Kindle ebooks available the process of creating audiobooks is already partially done.

 

Another good reason to consider re-purposing your content into audio books is the fact that those who purchase your audio book, if they enjoy it, are far more likely to purchase it in another medium or even other products you have to offer. It is definitely a rapidly growing market place. According to the Audiobook Publisher's Association audio book buyers are higher-income earners than non-listeners, which translates into more sales for you if they like what they find, and better educated, which means they know what they need when they see it. That said; if you plan on taking on this challenge make sure you only offer high-quality content!

 

It used to be that only a select few were even allowed to create audio books, but today things are changing for the better in this arena too. Considering the fact that digital books are only a few years old and already far surpassing print books in sales, it is a logical progression for our plugged-in society to embrace audio books.

 

If you have a good voice and can read well, you too can produce your own audio books with just a couple of pieces of equipment and a quiet room. If you don't like your voice you can always hire a narrator. Some narrators will even work for split royalties, which equates to no out-of-pocket expenses.

 

So, what is stopping you? Why not join me in offering good-quality audio books to the starving throng that will eagerly devour your content, if you only just make it available.

 

 

� Copyright 2012 Ginger Marks

 

 


 

  Tip of the Month
Inspiration can come from just about anywhere, but the challenge we face is how to put that inspiration into practice while still creating something unique and of quality.

 

Until next month...
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I hope you are learning much and implementing the lessons learned in the WOW Ezine. If you enjoy it, why not tell your friends how to get their very own copy? I would love to hear from you how WOW Ezine has affected your business and you.
 

Sending in your comments guarantees you free marketing! Get your business' URL listing absolutely gratis by sending in your comments today. If you have comments or questions that you would like to see included, or even a suggestion for a topic, please contact me at [email protected] with the word 'Feedback' in the subject line.
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Book Ginger for your next speaker, interview, or reading today. 

 

Email [email protected] to join in the promotion of the upcoming Amazon book release. Get your business promoted by sharing the good news of this soon to be best seller!

 

   

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2013 Weird & Wacky Holiday Marketing Guide is now available! Get your copy today and begin your marketing planning for the new year.

2013 Holiday Marketing Guide

I am thrilled that
2012 Weird & Wacky Holiday Marketing Guide,
Your business marketing calendar of ideas, has been nominated for the Global Ebook Awards!

Shakespear
2009 through 2011 editions of the Weird & Wacky Holiday Marketing Guide are still available. Why not complete your collection today?


Available in both Kindle and PDF formats!

 

This edition also available at Smashwords! in ALL digital formats. 



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Thank you for spending a few minutes with me. I welcome your feedback and support. Until next month.
 
Sincerely,
 

Ginger Marks
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