Care and diligence bring luck - Thomas Fuller

You know what is the coolest thing EVER, the most freakin' amazing thing that will make your heart go pitter pat? If you want to hear the most liberating fact on the planet, read on.

Every single human is 100% successful right this very moment. There is NO such thing as failure.

What? I hear lots of folks going, NO WAY, not me, Kim. You've lost your mind! And then I hear the rumble of the hearts and the clatter of the teeth and the stomping of feet.

Before the lynching begins let me explain.

Your subconscious is busy at work 24/7. It is up and running without any concern or effort on our part. We don't even have to click a mouse! Our mind's subconscious computer is on complete autopilot. And oh, what a glorious and exceptional piece of technology it is!

We are a product of what we think about. Have you heard that one before? Well, it's the complete truth. Because we have been in the act of thinking from the moment we arrived on the planet, we have produced our lives as they stand right now. And because of THAT we are in the exact right place for us at this very moment. Why, because we are in the place that fits us at this time. Think seriously and completely honestly about this for a moment. If you are rich and woke suddenly homeless, without any thought of living that way, you wouldn't have the tools to handle that. There would be a great uprising in your subconscious to do something about it! The same is true if you are homeless and wake up in a billion dollar estate, you wouldn't be prepared to handle that and the money would soon slip through your fingers. As an example, consider the many people who win the lottery and in a very short amount of time find themselves penniless once again.

What is E-mail marketing? Why use it? Does it work? How do I set one up? I am asked these questions and more by business owners both new and seasoned alike.

To begin with, there are a couple reasons you should consider implementing an e-mail campaign in conjunction with your other marketing mediums. Primarily, e-mail is the number one easiest and most cost effective way to stay in front of your customers. The main cost involves time; time spent to set up and evaluate its effectiveness. The other reason is that they work! How do I know they work? Well let me give you a recent example.

Between sips of coffee, while winding my way through my e-mails, I came across a message that caught my eye. It was from one of the sites that my design business, DocUmeant Designs, is listed on. They were offering a one-month free top position listing for every design business that generated 10 or more reviews from their clients posted through their website. Why were they doing that? Simple, increased traffic to their site, which in turn would elevate their Search Engine rating. A win/win for sure.

That isn't the entire story though. I immediately set to work creating my own e-mail campaign. When done I would have at least ten new letters of recommendation that I could use in my promotions and a free top position listing with this company.

Note: This e-mail campaign works well for generating new and repeat business. For new business ask them to try and give opinion of a sample product. For repeat, thank them for trying previous product and give them a thank you gift for completing a survey. Then (or) make an additional savings on next purchase.

Subject: Your Opinion Matters

Dear {first name},

I know your time is valuable so I won't waste a minute. To get right to the point I need your help. Recently you purchased {product/service} from {company name}. To ensure that your purchase was everything you anticipated and that our {products/services} maintain the high standard of excellence we have become known for I am asking for a minute or two of your time.

Just for completing this brief survey, we would like to offer you a valuable thank you gift. But more about that in a bit. You will find {attached/at URL} a short questionnaire. Basically, it will ask you about your purchase experience and the quality of the {product/service}. This will help us not only continue to provide outstanding {products/services} to other smart and savvy customers and friends but it will help make us aware of any potential areas of concern that only you, our {customer/client} are touched by.

For completing this brief survey we have a very special thank you gift just for you of {free gift}. This gift is valued at {$$} but is absolutely fre*e as my way of letting you know we appreciate the time it will take for you to share your valuable opinion with us.

If you have any questions or would like to speak with me directly, please call right now at {contact information}.

Thank you again for your assistance,
{Your name}
{Your contact info}

P.S. As an added bonus, to thank you for sharing by letting us know how to better serve you in the future, we would like to make a special offer to you. {Special offer ie. gift w/purchase; deep discount; etc.}

This is just one idea for an actual email campaign that we welcome you to personalize and utilize. If you need a complete email campaign or phone script specific to your industry or service please contact us at info@nibrocmarketing.com and we will be happy to assist you.

Okay, no blog is a good blog if it doesn't have traffic right? Well not exactly you can have a great blog that doesn't get traffic. The point is that you need to have a strategy for getting traffic to that awesome blog of yours. So I'm going to talk about generating traffic to your blog. There are few things you need to consider when are thinking about generating traffic to your blog and these aren't any different than if you were planning for a regular web site.

The exception is that blogs will generate traffic much quicker. I didn't say A LOT of traffic much quicker. Just much quicker. You need to consider your target audience and from where you are generating your traffic.

Blogs can do can do anything a regular web site will do, they just do it faster and they do it better. Let's get right into it shall we?

Blogs Do It Better

It starts at home. When your house is in order everything happens in a matter time. By using the word home I am referring to your blog as the starting point from which all your other efforts should flow. Your blog is your starting point for generating traffic and the quality of your blog will determine how well you can sustain your traffic.

What does Mary Poppins know about marketing? Come on over and ask her a question or two and find out. We have implemented a new question and answer column with the famous finger-snapping marketing guru of them all--Mary Poppins.

Carol - Mary, my marketing is falling flat on its face. I work so hard everyday churning out ads and articles, going to networking events, you name it I am doing it. I even spend 2 hours a day on the phone with leads and yet nothing I do is producing a thing! I have been in business for 7 years and haven't made a dime. What should I do?

Mary - First, let me ask you a question. Are you reaching out to those that need and want what you have? Are you taking a bit of time to see if you and your prospects are a match?

Carol - I don't know what you mean, Mary. Everyone has a desire to live a healthy lifestyle. I offer high grade vitamins and supplements.

Mary - Ah yes. I can see what you mean. I would still ask you, are you reaching out for those that truly want your products. When I was looking for a new position as a Nanny I knew just the type of family I wanted to work with. They would be a family that would be open to change when they saw how it benefited them. They had a need for order and love. They would understand my need for a fair wage and respect. When I had that clearly established I was able to step into the position as it opened up for me. My advice to you is to get clear on the perfect customer for you and then take steps in attracting them to you. The words you choose are of utmost importance, but more than that the feelings behind the words will shine through and your prospects will follow you naturally.

Carol - Oh, yes. I see the wisdom in that. Thank you!

Mary - You are very welcome, I am sure.

The Poppins Principle(TM) of Success Kim Mutch Emerson

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