Rock Solid Marketing Solutions Ezine
Provided by Nibroc Marketing Solutions
Vol 12 Sept 3, 2007
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Greetings!

Welcome once again to Nibroc's Rock Solid Marketing Solutions Ezine. This month's edition challenges us all to realize our full potential.

Our Feature Reader, Debra Shiveley Welch, noted author, is involved in many projects one of which is a support group for families dealing with children affected by cleft lip and palates through Wide Smiles. www.widesmiles.org

I hope you will take the time to visit her site and get to know her better. She truly has a heart for others and her writing reflects both her courage and love.

If you have any comments or suggestions we welcome you to contact us and let us know.

Sincerely,
The Staff of Nibroc Marketing Solutions

Quote of the Month
 

"It's not what you are that holds you back. It's what you think you're not." Denis Waitley


Business Building/Personal Development Tip
 
Believe In Yourself ~ by Ginger Marks

Did you really read this month's quote? "It's not what you are that holds you back. It's what you think you're not," Denis Waitley. When I found it I couldn't resist sharing it here. How very true this statement is. Many times the things that stop us from reaching our goals are the very things that cause us the greatest fear. After all what is fear but the thoughts that we are not good enough, or not smart enough, or not talented enough to make it. You probably are good enough, smart enough, and talented enough to succeed but if you believe that you are not then that is the truth for you at the time.

Our belief system tells us that we are missing some magic ingredient that will make us all of the above. What fears do you face? Are you, like most of us, afraid of public speaking? Do you fear rejection? Why? It is probably because you don't think you deserve better.

Wipe out those cobwebs from your brain, erase the dust from the windshield of your eyes, stand up straight and tall and yell at the top of your lungs, "I AM GOOD ENOUGH!" I AM SMART ENOUGH! I WILL BE ALL THAT I WAS MADE TO BE!" Begin believing in yourself. Accept the fact that you are exactly where you need to be at this moment in time and that good things are just on the edge of busting loose all over your planet.


Rock Solid Marketing Tip
 
Increase Your Repeat Business ~ by Kim Emerson

There's a secret to acquiring repeat business. It is not a very well kept secret. Most business people know it. Many business people actually do it. Some even hit the mark when they do it. What is it? Sending a thank you gift to loyal customers. Sending a thank you gift is one of the most effective ways to keep yourself in the front of your customer's mind. However, the real secret to staying in the front of your customers mind in a positive way is to send the right gift.

How do you know what types of gifts to send? Is it appropriate to send the same gift to every client or customer? Sending the same gift to every client or customer might save you time, but it does nothing to help them see themselves as special to you. One person may love fly-fishing, while the next person is a vegan and would be offended by the very thought of catching a fish.

If you have a customer that is working at dropping some weight and you send them some chocolate covered cherries they may remember you, but not necessarily with fondness. On the other hand if you send them a gift that boosts their self-esteem you will fare much better in their memory. Get to know your customers. Find out their hobbies and interests.

When you "care to send the very best" (for them) they will remember you, they will keep in mind that you cared enough to send them a "signature" gift and they will return to you for your product or service.


Email Campaign Copy
 
Provided by Nibroc Marketing Solutions

Subject: I need your help

Dear {first name},

I just did my quarterly inventory and find that I am way over stocked. I need to make room for the incoming order but I don't have any idea where else I can store these items. So, rather than succumbing to the fact that I am living in a storage shed I have decided to slash my {rates/costs/profit margin} {in half/by xx%}.

This incredible offer is only good until {short time}. What better time to start your gift buying for the upcoming holiday season? My oversight is your gain.

Visit my site at {URL} or call {phone#} to request a {brochure/flyer/etc}.

br> Gratefully,

Sincerely,
(Your name)
(Your title)
(Your contact information)

P.S. Don't keep this to yourself, share this offer with your friends and family and when they place their order and give me your name you will receive {a valuable gift} as my way of saying thanks for helping me keep my sanity and my home.

==========================================

This is just one idea for an actual email campaign that we welcome you to personalize and utilize. If you need a complete email campaign or phone script specific to your industry or service please contact us at info@nibrocmarketing.com and we will be happy to assist you.


Guest Expert Article
 
How to Write from Your Heart by Kaya Singer
Kaya Singer

I love the internet. Within a short 10 year span the internet has changed the whole way we can communicate with each other. For someone like me who thrives on communication, I love it.

If you are a small business owner, having a good website to market your business is essential. If you are like me, when you want to hire a someone you go to their website and have a look. In one short moment you either read on or click off. It's that fast!

Your website has to be sharp, speak to your potential customer, and have an easy way for people to give you their e-mail address. The common way is to offer a free downloadable special report.


Speak Your Mind
 
Featured Reader - Debra Shiveley Welch

I firmly believe that I have received the same child I was meant to receive whether I gave birth or adopted. The same soul, the same entity was meant to be mine from the beginning of time. Debra Shiveley Welch "A Very Special Child".

Best Seller Author, Debra Shiveley Welch was born in Columbus, Ohio and has lived in the Greater Columbus area all of her life. She now resides in Westerville with her husband, Mark, and her adopted son, Christopher, also a published author.

A third generation poet, Debra has been writing since age nine. In her early twenties she had her own column in the Baltimore Eagle Gazette. Later, she worked as editor for several newsletters, including as development editor for The Parent Connection for The League Against Child Abuse.

"The defining moment in my life is the day that I became a mother, and our attorney placed my son in my arms. I drew him to me, breathed him in, memorizing his unique scent, imprinting his essence into my very being. It brought me full circle. I knew that this was a very special calling in my life, to be with this soul, and to share my life with this child. To this day, I revel in his unique perfume."

Written while waiting to pick up her son from pre-school, A Very Special Child was born. Debra wanted to tell the story in a spiritual way, and in such a manner that would make a child proud to be adopted. She also felt that it was important to reinforce the fact that he or she was loved from the very beginning. These feelings, therefore, were her muse, and A Very Special Child sprang from her heart, virtually complete with the first writing.

Debra is the author of three books: A Very Special Child, a Best Sellers in English at Amazon Japan, Christopher Bullfrog Catcher, written by her son at eleven years of age, and scribed by Debra, who also wrote its introduction, and Jesus Gandhi Oma Mae Adams, Debra's first novel, co-authored with Linda Lee Greene, which recently made AuthorsDen Best Sellers at Amazon. All are available through Saga Books www.sagabooks.net and www.amazon.com.

Currently Debra is writing The Adoption of Christopher, an autobiography, chronicling a woman's profound journey to the adoption of her son, Christopher's Family Table, a companion cook book to The Adoption of Christopher, Cedar Woman, a romance recounting the adventurous life of a Lakota Sioux holy woman, and a thriller, Heads Are Gonna Roll, an ambitious tale weaving English history, reincarnation and murder.

Debra can be reached at 614-882-6683 or


General Info
 

Nibroc Marketing Solutions © Copyright 2007, except where indicated otherwise.

All rights reserved worldwide. Reprint only with permission from copyright holder(s). All trademarks are property of their respective owners. All contents provided as is. No express or implied income claims made herein. Your business success is dependent on many factors, including your own abilities. Advertisers are solely responsible for ad content.



If you have a question or comment that you would like to see included please contact me at info@nibrocmarketing.com with the word 'Feedback' in the subject line.

Sincerely,


Emerson & Marks
Nibroc Marketing Solutions