It matters not how small the beginning may seem to be; what is once well done is done forever ~ Henry David Thoreau

Since the entire world has embraced the Internet and its worldwide reach it is highly likely that your forays will bring you in touch with others in your same and/or similar business. There are two ways you can react when that happens. Either you can react positively or negatively.

The way that people are made our automatic response steers us in the direction of the negative every time. We get upset, angry, afraid, etc. But if you realize that is the case and watch out for those negative emotions when they try to overwhelm you, you can turn those encounters into a positive, business building adventure.

There are much more positive stances you can implement. They will require a concerted effort to change your natural reaction but if you can overcome this challenge you will be blessed by these meetings rather than destroyed.

The easiest thing you can do is to discover the one thing that sets you apart from each other and recommend a link exchange. Be sure to focus on your differences and not the formal titles or commonalities. Link exchanges are only the beginning.

If you have been a member of any kind of networking group for any length of time I am sure you have noticed the human members begin to resemble certain birds. It never fails; humans become birds when given enough time together in one enclosure.

There is the "chicken coop" variety. The group that nits and picks at each other's weaknesses until the weakest of the flock "fly the coop".

Then there is the seagull mentality. "That bug is mine. I don't care how long you have been here on the dock waiting. You snooze-you lose buddy, so get outta the way."

One of my favorite types of networkers is the woodpecker-networker. That persistent little carpenter's nightmare that just keeps hammering away until the tree falls to the earth in a pile of sawdust. Love to hang out with them, I tell ya!

Subject: {first name} your site caught my attention

Dear {first name},
I ran across your {www.theirsite.com} web site last night and I found {some comment about their site} {helpful, informative, awesome, intriguing}. I also noticed you had {a page, a section, an area} for recommended web sites. That's why I wanted to let you know a little about our web site, {www.yoururl.com} , I put it together to help people {talk about what visitors to your site would learn}.

I know visitors to your site would really enjoy the unique information on our site. Adding a link to our site will make your comprehensive site even better.

Here's the link (and the HTML code) you can use: {insert link URL and HTML code}.

I'd be happy to create a reciprocal link to your site also. In fact, I've already put one up here: {insert link URL where you created their link}

I'm sure both our visitors will benefit greatly from this partnership. Actually, I've found that by trading links with other websites we have been able to increase traffic significantly for everyone.

Thanks,
(Your name)
(Your title)
(Your contact information)

PS. Tell a friend about this unique opportunity and receive {a free gift/discount} when they tell us you sent them.

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This is just one idea for an actual email campaign that we welcome you to personalize and utilize. If you need a complete email campaign or phone script specific to your industry or service please contact us at info@nibrocmarketing.com and we will be happy to assist you.

What's the hardest thing about starting a business? For many new business owners, the answer is "Finding customers." Having a great product or service that you are sure many people will need isn't good enough. Customers won't find you or your web site just because you have started selling a product or service. Indeed, most business owners have to go on regular and frequent fishing trips to find customers and keep new business coming in their doors. But how do you do that? Here are several suggestions to get you started.

Develop a plan. Consider who would make the ideal customer. If you sell to businesses, consider what department is most likely to buy your products or services, and what individual (what level of responsibility) would be the one to determine the specific purchase requirements. (Make some calls if you don't know!) Then consider how that individual would normally find products or services like yours. What circles do they travel in? Who are they likely to listen to or where do they look when they want to buy a product or service. Find a way to put your information, or yourself, in their path.

Realize there is no one path to success. Sales often happen because prospective customers hear about your products and services in several different ways and from several different sources. The more often they hear about you, the more likely they are to consider what you have to offer when they are ready to buy.

Nibroc Marketing Solutions welcomes Teresa Morrow as our Feature Reader this month.

Teresa Morrow, owner of Key Business Partners, is a 35 year old native Floridian. I really enjoy living in Florida even though I have had a few propositions to live elsewhere. Sometimes the humidity can be a bit difficult to content with, however, I am so not a fan of the cold", Ms. Morrow explains. She lives in Florida with her husband, Eddie and her daughter, Amanda. She enjoys reading, yoga, cooking and writing on her downtime.

Her administrative background began in 1992 and her skill set increased as the years passed; working with "mom and pop" to Fortune 500 companies. She has been apart of such industries as financial planning, property management, landscaping and floor cleaning.

In 2005, she decided to leave the corporate world and join her husband in his floor cleaning business where she managed all the administrative and marketing duties. Wanting to expand her horizons even further, she founded Key Business Partners, a virtual assistant company specializes in helping the online entrepreneur. With KBP, business owners can concentrate on their money making activities such as marketing and forming partnerships for their business. That is why KBP's motto is "Putting time back into your business!"

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