Rock Solid Marketing Solutions Ezine
Provided by Nibroc Marketing Solutions
Vol 9 June 3, 2007
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Greetings!

June is the month of lovers. I personally married this month, six years ago. So what does that have to do with marketing? The answer is, everything!

Marketing is about finding reasons to make contact with your prospective buyer. What better way than to create a campaign based on a personal holiday?

Create a reason and then carry through with it. Whatever you choose the value of the idea is only good if you put it into action. So this month we will be talking about taking action and staying motivated.

Read on and discover ways to stay on track.

If you have any comments or suggestions we welcome you to contact us and let us know.

Sincerely,
The Staff of Nibroc Marketing Solutions

Quote of the Month
 

It is a funny thing about life; if you refuse to accept anything but the best you very often get it. ~ W. Somerset Maugham


Business Building/Personal Development Tip
 
Change Is GOOD! ~ by Ginger Marks

Do you ever wonder why your business isn't as successful as you envisioned? Are there times you contemplate chucking it all? Perhaps you merely need to take a step back and look at what you are doing or not doing that is sabotaging your road to success.

Often we get into the habit of doing things in a certain way, but it leads to the detriment of our desired result, without even realizing it. One of the most difficult things for humans to do is to embrace change. It is when we realize, accept, and act on the knowledge that change is necessary, that we break the barrier that often stymies our business growth.

Some of the things that can stand in our way are thoughts, attitudes, habits and even associations. These may have worked in the past, but to break through to the next level of success may require a change in one or more of these areas.

Thoughts and attitudes affect business growth as thoroughly as habits. If you have even the slightest doubt that what you have to offer is of value stop right now and grab a piece of paper, write down those negative thoughts, and recognize them for what they are. Then wad that paper up and throw it away with your mindset embracing the change and not holding to those negatives. Unless you let them go with your mind at the same time they will rear their ugly head time and time again, maybe just a little at a time or perhaps they may leap out of nowhere and spite your best effort, but they will persist until you absolutely and resolutely kick them to the curb. If you can't overcome these negative thoughts, attitudes, and habits on your own follow your instincts and hire a professional business coach or trainer. Often times an outsider can help you to "see" the answers more clearly.


Rock Solid Marketing Tip
 
Wear Your Marketing on Your Sleeve ~ by Kim Emerson
Dialing for dollars

You've heard of network marketing, email marketing and article marketing. I'm sure you have also heard of viral marketing , direct mail marketing, and if you have been following any of my article's you have even heard of back-door marketing. Which means (in a nut shell) building relationships so that you are one of those that are invited to the back (or kitchen door) which is in direct contrast to those that must ring the front doorbell.

We all know those that use the hard sell and those that use the soft sell, but how about those that use the soft-sole sell? Yes, you read that correctly, it's not a typo. What exactly is the soft-sole sell?

What I am referring to is wearing your marketing on your sleeve, literally. When branding your business the logo is one of the most important images you will use. You not only want a sharp clear logo, but you want it seen in as many places as possible. The right logo will automatically bring you to the front of your prospects as quickly as it takes their eyes to adjust to the image if you have taken the time to plaster it in front of your future clientele.


Email Campaign Copy
 
Provided by Nibroc Marketing Solutions

Subject: URGENT: Generate More Leads Than You Could EVER Possibly Use!

Dear {first name},
Let's face it, in business, nothing happens until you sell something, and reality is, you can't sell ANYTHING unless you have qualified leads to sell to in the first place, right? Well, if you want to know how to get a steady stream of pre-qualified leads to line up and do business with you, then you will want to {make SURE to be at/check out this months ???/get your hands on the free eBook/Newsletter/White Paper, etc.}. I know you'll be able to learn LOADS of good strategies.

Why would you want to do that? We all know how much more valuable a qualified lead is than a lead that is just a name out of the blue. Finding them though is the hard part. With this valuable tool in your hands you will have the knowledge of where to look and how to find the customers you should be talking to.

And while you are at it why not check out {your product/service}. It could help you put into action all the ideas you will come away with. Our {product/service} will {take the stress out of/make your marketing chores easier/provide the tools you need} to get those offers in your prospects hands.

Take action today! Don't waste another day missing out on these time tested techniques. And let us help you implement what you discover.

Sincerely,
(Your name)
(Your title)
(Your contact information)

PS. Tell a friend about this unique opportunity and receive {a free gift/discount} when they tell us you sent them.

==========================================

This is just one idea for an actual email campaign that we welcome you to personalize and utilize. If you need a complete email campaign or phone script specific to your industry or service please contact us at info@nibrocmarketing.com and we will be happy to assist you.

Note: If you need an ebook to offer with this campaign check out the ebooks offered at Digital Mom Team. One that might work well is Teleseminars & Webinars.


Guest Expert Article
 
Get In Touch With Reality.....Reaching Your MLM Goals by Michael Lemm

One of the traits of current television programming is the various series of "reality" shows. While I am not sure how much any of these really depict the "reality" of anyone except a select few, the trend does raise the question:

Are you in touch with your own reality?

Your reality might be that you are where you want to be in life, and you want more of the same. Or at the other end of the spectrum, your reality might be a severe financial hardship that you do not know how you are going to recover from. Or your reality might be somewhere in between these two extremes.

Whatever your reality is, be aware that it is only human nature to want good things and be comfortable. If you don't have that, then that is what you want. If you already have that, then you want more of that. But the REALITY of the situation is, some say, "what it is is what it is, and you cannot do anything about it".

The problem with that picture of reality is that it is the most blatant LIE on the face of the planet.


Speak Your Mind
 
Featured Reader

Nibroc Marketing Solutions welcomes Betty Lynch, Cook, Author and friend.

Betty Lynch lives in Texas with her best friend and husband Doyle. Betty learned the art of cooking at a very early age by her mother's side in the kitchen. she is an avid recipe collector and has many in her collection that date back to the 1900's. She loves to have family and friends around her table for a home-cooked meal. her motto is that no one leaves her table hungry.

Betty and her husband Doyle, love to cook together in the kitchen and at the grill. as Doyle grills Betty prepares the veggies, salad, and side dishes. This time spent together has brought much joy to their lives and drawn them closer together.

Her cookbook stands alone as cookbooks go. She provides a newsletter that will keep you informed of future cookbooks, offers, and recipes your whole family will love.

To purchase her cookbook or to sign up for her newsletter she can be contacted through her website at: www.mycount rykitchen.com


General Info
 

Nibroc Marketing Solutions © Copyright 2007, except where indicated otherwise.

All rights reserved worldwide. Reprint only with permission from copyright holder(s). All trademarks are property of their respective owners. All contents provided as is. No express or implied income claims made herein. Your business success is dependent on many factors, including your own abilities. Advertisers are solely responsible for ad content.



If you have a question or comment that you would like to see included please contact me at info@nibrocmarketing.com with the word 'Feedback' in the subject line.

Sincerely,


Emerson & Marks
Nibroc Marketing Solutions