A quick and sound judgment, good common sense, kind feeling, and an instictive perception of character, in these are the elements of what is called tact, which has so much to do with acceptability and success in life. ~ C. Simmons

Like most business owners your goal for your company and life is to create and enjoy a carefree lifestyle; one free of financial worry. In pursuit of this dream you have carefully considered the many types of business products and services until you found the one that feels right to you. You invest time and money in preparation for the day you announce to the world that you are in business. Embarking on this journey many new entrepreneurs incorrectly believe the old saying, "build it and they will come." Unfortunately, that is not always the case. Just because you stock your shelves and open the door doesn't guarantee success. It takes a consistent commitment to your business to guarantee your dream will be realized.

Oft times as new and seasoned business owners we grow complacent with our prosperity. You may work hard marketing your business for a time and then when "your hands are full" you may have a tendency to slack off. You may genuinely believe that if you actively continue to market your business you won't be able to meet your commitments. So you slow down the pace. This is exactly the wrong thing to do. If you sustain the marketing pace when things are at their peak you will create much more than just a mediocre level of success. Newton's Law of Motion verifies this fact; an object at rest tends to stay at rest and an object in motion tends to stay in motion with the same speed and in the same direction, unless acted upon by an unbalanced force.

1. They believe there are just not enough customers/clients to go around making their marketing efforts useless.

This limiting belief comes from fear and a sense of lack deep within a person. This often stems from their upraising or life experience. Did you ever hear the words, 'if you waste that (whatever) there will be no more,' or 'if you spend that dollar it may be a long time before you have another one.'

2. They believe what they have been told all their lives, whether true or not.

Teachings such as 'you can't do that; people don't listen to you; it's too hard,' and on and on are things people have been told numerous times even in the healthiest of homes. Under such influences children grow into adults that have limiting beliefs about themselves. These things can stop a person cold in achieving their goals if they allow it.

3. They have great ideas, but don't put them into action.

Many times people have an idea for a business or how to market the business they have, but fear and doubt stop them from taking the action required to see the idea through.

4. They keep hitting the same wrong key on the 'marketing piano' hoping that somehow it will transform into the right key and no longer make that sour sound.

There are those that have been told to market a certain way by people that are already successful in a chosen business and because it worked for those that are telling the new business owner it seems the only way to do it. Although this certain marketing technique works for the advice giver it just doesn't seem to be working for you and so you just keep hitting it harder and harder. There are probably good reasons it is not working for you and it is not going to simply start working by doing it over and over again. Everyone is different and it is natural that what works for one person doesn't always work for another. Experiment a little to find what harmonizes and works for you.

5. They use their current situation as the measure of whether they will ever be successful.

If all new business owners did this there would be no new business! At the outset of a business it is a fantasy to think you will be in profit within moments of opening the door. Don't judge the success of your business by your cash flow too early. Look for each small success. Focus on the growing relationships and interest level. It can take years to build a successful business.

Subject: I can't wish it away ---

- but I can give it away

Dear {first name},
My oversight is your gain. During the past holiday season I over the deep end and over stocked beyond anything reasonable. Because of that I have {product line} stacked up in every square inch of storage space I can find. Boxes are piled on top of boxes all the way to the ceiling; there is no room to even move and my family is glaring at me.

This is why I have decided to significantly discount {product}. At the low price of {$xxx} you can't afford NOT to take advantage of this special savings. Imagine how wonderful it would be to enjoy {benefit of your product/service}. At last, you could do away with {some problem your product/service provides}.

So if you've put off {getting/having} {product/service}, now is the perfect time to reconsider. Why not give me a call at {xxx-xxx-xxxx} right now and discover why over {number of people} {have used/bought/benefit from this valuable/remarkable product/service}. You'll wonder why you waited so long!

Or if you have any further questions or concerns, I will be happy to answer them for you. Don't wait this special offer is only good until I can see my storage room again (or for short time frame).

Call today {xxx-xxx-xxxx}.

Sincerely,
(Your name)
(Your contact info)

P.S. If you would like more information on {your service} just go to our website at: {www.yoursite.com}.

This is just one idea for an actual email campaign that we welcome you to personalize and utilize. If you need a complete email campaign or phone script specific to your industry or service please contact us at info@nibrocmarketing.com and we will be happy to assist you.

ACCORDING TO a November 2004 Jupiter-media Corp. executive survey, 42 percent of marketers who did not personalize their e-mail messages achieved a conversion rate of less than 1 percent, while 42 percent of marketers who used some form of personalization received a conversion rate of more than 3 percent. Most likely, you could improve your conversion rate just by getting personal with your mailing list.

Your first step in e-mail personalization should be addressing prospects by their first names. You already collect this information when customers place orders. What about when prospects or customers sign up for your newsletter? If you only ask for an e- mail address, you're missing out. In a comparison of about 59 million e-mails, CoolerEmail, a web-based, HTML e-mail marketing solution provider, noted that subject-line personalization spiked open rates by more than 30 percent and click-through rates by more than 120 percent.

Another simple step is to use recipients' first names in your message greeting. An e-mail management solution can set a place-holder in the subject and greeting lines, then dynamically populate those fields with the matching recipient's name. Missing names? Play it safe by starting with a generic salutation such as "Sizzling summer specials for you."

Nibroc Marketing Solutions welcomes Yvonne Osinga. My name is Yvonne and I live in Levittown, Long Island, NY with my husband Howard (Howie). I am originally from Holland (The Netherlands). When I was 35 years old I packed 2 suitcases, went to the Dominican Republic. With no place to live, no work and hardly any money I arrived. But I made it work!! I stayed there for almost 8 years. In my first year in the States I met my husband through a dating website - yes ladies - it does work. You just have to find the right one! We have been happily married since October 16, 2005. Marriage made me the lucky step mom to 2 wonderful teenagers (Ari and Gilya).

My passion is to be a 'healer'. I love to educate people on living a healthier life. And I have always been a follower of the Law of Attraction, although until about a year ago I had no idea that my "always half full cup" was actually what the Law of Attraction is about.

I am very honored to be part of a new venture called The University of Prosperity!!.

I would like to invite you to join me on this wonderful journey and take a look at all the wonderful things the University of Prosperity can offer you. We can help you make your dreams come true ;-) Click Here!

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