Rock Solid Marketing Solutions Ezine
Provided by Nibroc Marketing Solutions
Vol 6 Mar 3, 2007
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Greetings!

We are so excited about the upcoming bonus issue we can hardly contain ourselves. We know you will want to read it over again and again as you grow in the knowledge you will gain each time you read it. That bonus issue will be in your homes later this month. If you haven't yet emailed us your home mailing address you still have time. Send it to [email protected] and we will be happy to send you your very own bonus issue!

However, for now we know you will find the information contained within this digital ezine just as powerful as all the previous issues.

Join us for this months discussion on customer retention. Never forget they are, after all, the heart of every successful business.

If you have any comments or suggestions we welcome you to contact us and let us know.

Sincerely,
The Staff of Nibroc Marketing Solutions

Quote of the Month
 

Reading maketh a full man; conference a ready man; and writing an exact man. ~ Francis Bacon 1561-1626


Business Building/Personal Development Tip
 
Plan To Succeed by Ginger Marks

Building a successful business is no easy task. It takes commitment and dedication. Once you decide on a product or service that resonates with you your next few steps will make all the difference in your success. Start with putting down on a piece of paper a business plan. It amazes me how many small and medium size business owners have not taken this one important step. Without a business plan in place you are headed down the road without a road map.

A business Plan doesn’t have to be 500 pages long with every possible scenario explained in painstaking detail but it does need to be written down. The simple way to start is to tackle one section at a time. Sit down and give it some serious thought. Then with paper and pen in hand start out with writing your Mission Statement. This is a simple paragraph or two that states your heart felt reason for wanting to share your product or service with others. For example my Mission Statement for a volunteer group I founded called the WINning Sisters of Ryze reads like this:

Our Mission — We are a group of women dedicated to bringing the best of the networking world to our sisters so that they can network with efficiency and effectiveness. Our goal is to enable and empower each other with the knowledge of available resources and proper networking etiquette, aptly named Netiquette. We believe that when we warmly welcome each other and sacrificially touch each others lives we will all benefit from the interaction and the relationships that we are able to build.

We seek to accomplish our mission by offering a helping hand and a genuine, sisterly welcome to those around us who may need assistance in getting acclimated to this networking experience.

To complete this task we have developed a program whereby members will identify and offer visitors a personally guided tour of Ryze, enlightening them of the available features and how tos to take advantage of this valuable resource. It is with this purpose in mind that we have created and now offer each of our sister Ryzers the opportunity to attend an initial orientation chat that will vary in its content. We are dedicating time and effort to ensure that our fellow networkers have a pleasant and welcoming experience during their stay at Ryze and beyond.


Rock Solid Marketing Tip
 
Become a Back-Door Marketer - by Kim Emerson
Hot Mama's Special

I have never liked high pressure salesmen who pound my door down (real or virtual) with the latest, greatest thing-a-ma-gig. I’m what you might call sensitive to manipulation of any kind. Manipulation comes from a “lack” mentality; in other words when a person fears that they are not going to get the desired result without the use of “pulling the wool” over their prospects eyes, or doing the “Texas side step”. As a customer this approach makes me feel cheap and used. And what’s more, I am only compelled to do business with people who feel great about themselves and what they have to offer. I am compelled to follow a leader who exudes positive energy.

Another reason I close the door to the fast-talking, slick and aggressive salesperson is I want to keep control of my own choices and when I feel that forceful salesperson cramming my head full of “you can’t live without this” kind of pitch I quite literally close down. I don’t care how great their product or service is if they start pushing me they can expect my door to close rapidly and the deadbolt to engage. At that point, if I liked the product, business, or service I will go looking for someone else who has the same thing, but has the back door approach.

I am a big fan of “back-door marketing” (a phrase I coined a few months ago). You might be asking, what exactly is back-door marketing? Just think about it for a moment. Who are the people that generally come to the back door? It’s not the door for a formal introduction. The back-door or kitchen-door is where you will find your friends and family; those that you know and are comfortable with, those you trust.

So, how does one overcome their fear of rejection when they are marketing so that they can build healthy and lasting relationships? The answer to this is the same no matter what you fear. The bottom line is to fall in love with you. When you are confident with who you are the rest will come naturally.

Most adults have experienced a variety of negative events throughout their life that have caused them to doubt their self-worth and their abilities. Some have no clue how to get to the point of believing in themselves let alone loving themselves. This is one of the biggest reasons I felt led to teach and mentor the Law of Attraction. I saw people crying out for help and I stretched out my hand to them.

Every human was placed on this planet for a reason. Every human has the capability to succeed. I have devoted my life to help people find their reason and the capability to be successful in their relationships and business by showing them their inner muse.

Believe in yourself, become the back-door marketer that everyone wants to know.


Email Campaign Copy
 
Provided by Nibroc Marketing Solutions

Subject: (first name) Congratulations and welcome to our team!

Dear (first name),

You've made a very, very wise decision getting involved with (your company name). I can assure you with the tools we provide and diligent effort on your part you can't help but succeed in a big way!

I know you're eager to get started but before you do please take some time to get these 4 critical steps done first:

  1. Make sure you are familiar with the products and services offered by (company name). In case you have any questions you can always call (your sponsor/me).


  2. Study your training and marketing material provided by (company name). This will further help you in achieving step 1. If you need assistance in presenting the first time or two contact (your sponsor/me).


  3. Compile a list of people to contact first and begin planning your contacts. This is a critical step and if you need help in this area I insist that you avail yourself of my experience. Give me a call and I will be happy to brainstorm with you.


  4. Set up specific, measurable and written goals with action deadlines for yourself. There's something magical about writing down your goals that helps you achieve more!

Put these written goals in obvious places. Perhaps a photo of a car, boat, house or even a happy family on vacation will help you envision your obtainable success. If you want to instill your goal in your mind, take the time to visit the car lot and sit in your dream car or relax poolside in the model home of your dream. I would be happy to go along with you on this outing either telephonically or if possible in person. Just give (your sponsor/me) a quick call.

Remember, at anytime if you have any questions or need support in anyway (your sponsor/I) will be glad to help you. In fact, it's a good idea to set a weekly scheduled chat so together you can achieve the success you deserve.

Once again welcome to our team!
Yours in success,
(Your name)
(Your contact info)

This is just one idea for an actual email campaign that we welcome you to personalize and utilize. If you need a complete email campaign or phone script specific to your industry or service please contact us at [email protected] and we will be happy to assist you.


Guest Expert Article
 
How to Stay Focused On Your Business Everyday - by Chris Carroll

The two most important tasks a work at home business owner must do daily are too easily set aside by the pull of parenting and spousal needs. We HAVE to work our business everyday and stay focused. This is especially important immediately after we sign-up with a new company and even more so when we launch our own home business. Develop a habit of working your business everyday with an eye towards accomplishing on business is something purposeful everyday. What happens if we don’t? You won’t have any income! I, for one, would have a problem with that -- I mean the whole reason I work at home is to have income and I am sure that’s fundamental reason many of us have chosen to embrace our entrepreneurial spirit. So what can we do everyday to keep our businesses moving in the right direction? How can you constantly run your business and tend to your family’s needs without your business or your family running you? The type of business you choose will determine what are workable for you, but in general, everyone needs to commit to perform the following tasks daily.

Make customer service calls. Stay in touch with your customers. Call them to see if they are happy with the product or service they bought from you. If it is makeup, make sure is the color is right and if they like the way it looks and feels. If it is home d�cor, ask if the item meets their expectations. Are they enjoying it? Have they gotten any complements on it? Maybe these complements could lead to a referral If not, perhaps you could stimulate a referral by offering your customer a discount on their next purchase. This has the additional benefit in that it could further generate repeat business from your existing client base. Even if you are a network marketer selling affiliate programs, you should make customer service calls. Think about what your USP (Unique Selling Perspective) is. What can you do to set yourself apart from the competition? It may be something as simple as calling your customers that purchased your eBook or information product.

Send a card for no apparent reason at all. A well timed Thank You note or a Thinking of You card sent to those you haven’t heard from in a while will give you the chance to stay in the forefront of your customer’s mind? At the very least you should send out Birthday cards, if you keep track of your customer’s birthday. Offer a small discount on their next order. People love discounts but be careful of the word FREE as they will be looking for the catch. This may be just the thing to stimulate them to order. Be sure to send Thank you for your referral cards with a discount coupon inside; they are an awesome way to generate additional sales.


Speak Your Mind
 
Featured Reader & Her important question

This month our feature subscriber is Eleanor Marks-Prior aka The Mexican Blackbird. Eleanor is a Tastefully Simple Consultant and a Gold Canyon Demonstrator. She states, "I love and enjoy doing both". She is mom in a blended family with 5 kids; yours, mine, and ours. That makes her one busy and determined mom.

Eleanor is from Nevada and loves being a work at home mom. Besides everything else she does in April 19. 2006 she founded Women in Direct Sales Meetup.com. They are a group of direct sales moms from companies like Gold Canyon Candles, Stuff A Friend, and Pampered Chef. They offer a free directory listing with your paid membership fee and at the rate they are growing are expected to be a nationwide listing in the very near future.

The motivation behind this group is to network, share sales leads, find new sales recruits, and support each other by being each others customers. This fits right in to Nibroc’s Buy From Your Bud Philosophy. Eleanor claims, “We are a group of UNSTOPPABLE WOMEN with over 50 members. We have all the companies and product we love and love to represent and you'll love them to.”

For as little as $10 for a year's membership it is a smart investment for those internet savvy, serious, and committed business owners.

I am certain you can see why this bundle of fire has garnered our attention. Way to go Eleanor, you are one classy, determined chic destined to go far and take others along with you.

You can browse her Tastefully Simple treats at http://www.tastefullysimple.com/web/EPrior and for those that love candles as much as I do check out her site on Gold Canyon Women In Direct Sales Meetup.com can be found at http://sahm.meet up.com/1510

This months comment is from Kaya Singer, contributing author, see Vol 5 Feb 07 Issue

I want to thank you again. I received a phone call from a woman in Chicago on Friday who said she picked up your magazine at a doctor's office and read my article and was moved to call me. It was more than amazing to see the results of my writing and how it touched this woman. So I thank you again. I have more articles coming. This past month has been about remodeling my website but I am back on track now so stay tuned.

Kaya


General Info
 

Nibroc Marketing Solutions � Copyright 2006, except where indicated otherwise.

All rights reserved worldwide. Reprint only with permission from copyright holder(s). All trademarks are property of their respective owners. All contents provided as is. No express or implied income claims made herein. Your business success is dependent on many factors, including your own abilities. Advertisers are solely responsible for ad content.



If you have a question or comment that you would like to see included please contact me at [email protected] with the word 'Feedback' in the subject line.

Sincerely,


Emerson & Marks
Nibroc Marketing Solutions