I discovered I always have choices and sometimes it’s only a choice of attitude. – Abraham Lincoln

The holidays will soon be upon us. How they will impact your business and your life will be directly related to the actions you take today.

You might be saying to yourself that the holidays are a long way off. You may even believe it is simply too early to begin your holiday marketing planning. On the contrary, after thirty years as a successful business owner I have found that planning and putting your marketing strategies in place prior to the frenzy is sound business building advice. A secondary benefit rests solidly in the benefit that your holidays will be much less stressful. When you don’t need to focus every moment on your business you will happily discover the freedom to spend quality time with your friends and family.

It’s not too late to put your holiday marketing plan in place. Simply map out your holiday marketing plan and develop it now. The longer you delay the more chance you will not develop a sound strategy. With proper planning, done ahead of time, all you will have to do is implement your plan when it comes time to launch it.

What are some ideas you should be considering?

It’s all about them. If everyone understood this I would never have to write another word about marketing. That really is all there is to it. It’s all about the person you are talking to and if you make it all about them you will grow wealthy with a quality product or service no matter what it is.

If you sell computers and you are talking to a hermit in the desert who has packed up his tin cup, sleeping bag, and extra change of clothes to hide out from the rest of humanity you are wasting your valuable time and really annoying him. Why? He moved out there to get away from people, not find more of them by climbing onboard the internet. Now, if you are selling some kick-hinny hiking boots he just might be interested.

Everyone who has done any research at all about sales and marketing knows that it is all about the prospect, they have at least heard of this concept somewhere along the line. But just how do you “care” about someone you don’t even know, or have never even met?

What NOT to do --

Subject: I’ve discovered a resource worth sharing.

Dear {first name},

As a valued {customer/client} I thought you would want to know about a new resource that I have recently discovered. This {technique/product/service} has absolutely blown me away with its {usefulness/simplicity/effectiveness}. It is called {name of product or service}.

Just look at what others are saying.

{testimonial #1}
{testimonial #2}
{testimonial #3}

I suggest you check it out for yourself. They even offer {a trial period/full refund if you are unsatisfied for any reason}.

{affiliate link}

For a limited time I will include a bonus of {gift/bonus/incentive} just for taking a look. To discover for yourself the benefits of using this simple yet effective tool click here

{affiliate link}

Don’t delay as this bonus offer is only good until {short expiration date}.

Sincerely,
{your name}
{your title}
{your contact information}

This is just one idea for an actual email campaign that we welcome you to personalize and utilize. If you need a complete email campaign or phone script specific to your industry or service please contact us at info@nibrocmarketing.com and we will be happy to assist you.

The following article includes pertinent information that may cause you to reconsider what you thought you understood. The most important thing is to study with an open mind and be willing to revise your understanding if necessary.

Most of this information comes straight from the Affiliate pros. Careful reading to the end virtually guarantees that you'll know what they know.

If you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are 3 hidden secrets on how to boost your commissions from affiliate program.

Secret #1 - Find the best affiliate program and products to promote.

A top affiliate program and product will enable you to achieve the greatest profits in the shortest possible time. When selecting an affiliate program, take note of following points:

1. Choose those program that provide a generous commission structure.
2. Make sure that the products you promote fit in with your target audience.
3. The affiliate program must have a solid track record of paying their affiliate easily and on time.
4. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are several thousands of affiliate programs online. So select the best affiliate program is important to avoid losing your advertising dollars and earn good commissions. To distinguish yourself from other people who promote same affiliate programs, write short report related to the product you are promoting. Give out these reports or short ebooks freely from your site.

Your reports should provide some valuable information for free and some recommendations about the products that you promoting. Ebooks provide credibility of you to customers. Giving them freely to customers will make them enticed to try out what you are offering.

As reported recently in The New York Times, American business is wrestling with the costs of poor writing skills of many of their employees. A competitive business climate is demanding "more high- quality writing from more categories of employees than ever before," and the situation is the same everywhere in the modern world.

The Times article cited the 2004 report by the National Commission on Writing. The finding was that roughly a third of the companies surveyed reported that only one-third or fewer of their employees knew how to write clearly and concisely.

Bowerman, whose first book was an award-winning Book-of-the-Month Club title, concurs: "Good writing is the engine that drives commerce, yet writing skills amongst many American workers, frankly, are atrocious. As companies see the bottom-line costs of this shortfall, it opens up tremendous opportunities for capable freelancers to step in and pick up the slack," at hourly rates ranging from $50 to $125+ Bowerman further states, “With the prolific downsizing of the past decade and many companies, of all sizes, operating leaner than ever, good writing is still something that has to get done.”

Nibroc Marketing Solutions © Copyright 2006, except where indicated otherwise.

All rights reserved worldwide. Reprint only with permission from copyright holder(s). All trademarks are property of their respective owners. All contents provided as is. No express or implied income claims made herein. Your business success is dependent on many factors, including your own abilities. Advertisers are solely responsible for ad content.