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Great thoughts

"If you don't have a competitive advantage, don't compete."

 Jack Welch

Business executive, author


Do you know what gives you your competitive edge? Are you exploiting it? If not, we can help
. Give us a call at 613-235-5445.

 

Adams Jette Marketing + Communications

33 Roydon Place, Suite 206

Ottawa, ON  K2E 1A3 

613-235-5445 

info@adamsjette.com 

www.adamsjette.com

Tools that can help you write good 

by Ron Jette 
Writers toolbelt 

I sometimes think I am the Dear Abby of the writing world. As a professional writer, my friends and colleagues assume I can get the answer to just about any language-related question they dream up.

 

And, most of the time, they are right.

 

So, how do I do it? Am I blessed with total recall? Anyone who knows me would laugh at that suggestion. No, I just have great reference tools.

 

For those of you interested in improving your grammar (obeying the rules), diction (choosing the right word), syntax (properly organizing the words) and style, this article is for you.

 

When it comes to style guides, the reference of choice is The Chicago Manual of Style. Used by editors in the public and private sectors all over Canada and the U.S., it will tell you everything from how to punctuate vertical (bulleted) lists to whether the second word of a compound adjective should be capitalized.

 

It's available online at www.chicagomanualofstyle.org for just $35 a year for up to five users. You can get a hard-copy version, but the online version is convenient, searchable and easy to use.

 

As for dictionaries, we use the Oxford dictionaries, including the Canadian version. We pay $150 a year for this service but there are lots of options. Check it out at www.oxfordreference.com.

 

If you like real books, here are a couple of gems. Not only are they great language books, but they are also fun to read (if you can believe that!).

 

Delightfully witty in a very proper British manner, Eats, Shoots and Leaves: The Zero Tolerance Approach to Punctuation was written by Lynne Truss and spent considerable time atop the New York Times bestseller list.

 

Equally entertaining are a couple of books by Karen Elizabeth Gordon. The first, The Deluxe Transitive Vampire: A Handbook of Grammar for the Innocent, the Eager, and the Doomed, is described as the grammar book you can't wait to use. And I agree.

 

Just as much fun to read is her book The New Well-Tempered Sentence: A Punctuation Handbook for the Innocent, the Eager, and the Doomed.

 

Can't get enough of this stuff? Visit our website where you can download a free copy of our e-booklet, 50 Reference Books Guaranteed to Improve Your Marketing and Communications.

 

Have fun. And don't stay up too late.

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Visit Cuisine & Passion to find out more... 

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What our clients are saying...

Transport Canada  

"We really enjoyed working with your writer. He did an amazing job of spinning our text into marketing copy that is easy to understand."    

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QuikTip

For the past few months, we've been changing things up a bit in this space by offering tips from other writers.  

 

This month, a quote from an American author known as much for his quick wit as his published works. You may know him by his real name, Samuel Langhorne Clemens, or by his much better-known pen name.  

 

"Substitute 'damn' every time you're inclined to write 'very;' your editor will delete it and the writing will be just as it should be."

 

Mark Twain 

American author

 

More of our own QuikTips...