November 2012 Banner
Great thoughts
"Don't write so you can be understood, write so that you can't be misunderstood."  

 William Howard Taft

27th president of
the United States

 

Are the messages you are sending to your audience clear, concise and designed to get them to buy--or buy in? If not, we can help! Give us a call at 613-235-5445.


Adams Jette Marketing + Communications

33 Roydon Place, Suite 206

Ottawa, ON  K2E 1A3 

613-235-5445 

info@adamsjette.com 

www.adamsjette.com

I don't need no grammar or spel checker   

by Ron Jette     
Misspell

Do I use a spell checker? Absolutely. Would I rely on it to help me craft an important document? Absolutely not.

 

And there are several reasons why. Hear is just won of them.

 

Don't get me wrong, I am not against using them. Your spell checker will catch some typos or spot a word used twice. And for those reasons, they are worth using. But it's important to note the downside of relying on them exclusively.

 

One thing I find frustrating is that spell checkers don't speak Canadian (although they can be taught). For us, writing is a labour of love. For our southern neighbours/neighbors, it is a labor of love. And if I've learned anything about my readers, it's that while they may like Americans, they sure don't like the way they spell.
(And, as someone recently pointed out to me, "Microsoft may be good at a lot of things, but the English language isn't necessarily one of them.")

 

And what about grammar checkers? Those, we don't use at all. At Adams Jette, we rely on professional proofreading and having all our documents edited in-house before they go out. Unlike spell checkers where a word is either right or wrong, grammar is open to interpretation.

 

As a long-time member of the Editors' Association of Canada, I have it on good authority that just when you think you know an English-language "rule," there will be five editors ready to point out 27 exceptions.

 

So, how do you ensure proper spelling and good grammar? The easiest thing to do is to give your text to someone who has never seen it before. That "fresh set of eyes" is likely to see things you don't.

 

Even better, have your important documents--that is, any document that is seen by anyone outside your office--edited or proofread by a professional.

 

If that isn't possible, I would suggest you pick up a copy of Karen Elizabeth Gordon's book, The Deluxe Transitive Vampire: The Ultimate Handbook of Grammar for the Innocent, the Eager, and the Doomed." Written with a style that will make you smile, if not openly chuckle, Ms. Gordon covers grammar in a way that makes it--dare I say it?--enjoyable. This book should be a high-school textbook.

________________________________

FEATURED CLIENT:
Office of the Superintendent of Bankruptcy

OSB     

The Office of the Superintendent of Bankruptcy (OSB) is the regulator that ensures that bankruptcies and insolvencies in Canada are conducted in a fair and orderly manner.

Whether you are a debtor (you owe money), a creditor (you are owed money) or a trustee (someone who administers bankruptcies and insolvencies), the OSB's job is to make the bankruptcy and insolvency process easier for you to understand and provide you with the information you need to best manage your situation.

 

________________________________

What our clients are saying...
OIAA logo 

"It is always a pleasure working with Brenda Adams and Ron Jette. They are quick to get up to speed, highly focused and willing to listen, three qualities that ensure we get top-quality communications advice and products. When we work together, we expect great things and we are never disappointed. I am pleased to recommend them."


 Paul Benoit  

Ottawa International Airport Authority
    
________________________________

QuikTip

Using commas with prepositional phrases -- You should put a comma after yes, no, oh, ah and similar words in a short sentence if a slight pause is intended. "Yes, you can," she said.

If no pause is intended, it is safe to leave the comma out. "Oh no you don't," her mother scolded. As you can see, there are no hard-and-fast rules.        

More QuikTips...