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The Hawthorne Cat Difference
Welcome to the newly revamped employee newsletter. We've heard your feedback and will strive to improve our employee communications by streamlining the electronic employee newsletters (printed copies available upon request). Take a look at the stories and dig deeper by clicking on hyperlinks. As always, let us know what you think because your opinion counts.
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In 1928, Caterpillar and its dealers developed a book that would define their relationship for over 85 years. The book was called "Across the Table." It spoke of customer service, local knowledge, family business and "square dealing." 
As Hawthorne approaches its 60th year as a Cat dealer, we are embarking on a new journey with Caterpillar. "Across the Table" has recently been updated to reflect some of the changing times. Clearly, many things have changed in 85 years; however, the core of our relationship with Caterpillar remains the same. Hawthorne is a family-owned, customer service business, and has always been focused on treating our employees and our customers like family. The economy has begun to improve and grow, and our competitors have grown and are trying to regain lost market share. Our customers are looking to us to maximize up-time and efficiencies. Unfortunately, brand loyalty has steadily become a thing of the past. The bar has been raised by our competitors and by our customers. Fortunately, we have positioned ourselves as the industry leader, capitalizing on Caterpillar's quality product, our relationships with our customers and The Hawthorne Cat Difference - our people.
We recently opened a new rental branch in the South Bay area of San Diego County - Hawthorne's first expansion in San Diego since 2007. In doing so, we were able to promote two of our employees. Greg Evans, who has been with Hawthorne for 13 years, has taken charge of the Service Department and was integral to the opening of this branch. Our newly appointed Branch Manager, Armando Arroyo, is a Chula Vista local and has worked at Hawthorne for 17 years. These opportunities to grow and reinvigorate our market don't come often, so we welcome the opportunity to develop our employees, our values and our partnership with Caterpillar.
Let's continue to work together as One Team and exceed our customers' expectations. Be your best, win the day. Keep up the great work. Hawthorne PRIDE! Sincerely, Dave Ness
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 HAWTHORNE CAT HAWAII
Hosts Undercarriage Training Program
Customers make decisions every day that impact the undercarriage of their Cat equipment. Undercarriage repairs can make up as much as 50 percent of the overall operating costs of owning track-type tractors. Hawthorne identified the need for undercarriage management training as an opportunity to support our customers. On July 14 & July 15, 2014, Hawthorne Cat Hawaii hosted a training to educate customers and employees on how undercarriages work and ways to reduce wear and tear. Additionally, Hawthorne Cat provides tips for maintaining your undercarriage and reducing costs.
 The Undercarriage Management Employee and Customer Training was a success. The first day of training consisted of 16 employees from the Hawthorne Cat Hawaii Sales, Rental, Parts and Service Departments. The second day of training included attendees from the who's who in the Hawaii construction industry. 21 representatives from Kiewit, Ameron Hawaii, Nan Inc., Grace Pacific, Hawaiian Cement, Royal Contracting, Goodfellow Bros., Waste Management, Delta Construction, PVT Land Co. and AES Hawaii were in attendance. In total, 37 people attended the training.
Caterpillar's Undercarriage Market Professional, Stan Taylor, shared his valuable undercarriage expertise to help educate attendees and improve business operations. Attendees provided positive feedback about the event. They highlighted the course material covered and explained how the material
 can be used to benefit our customers. Additionally, employees felt the material will improve their ability to provide exceptional customer support.
Hawthorne Cat also received positive feedback from the follow up field visits on July 16 and July 17 at various job sites. Grace Pacific is now more seriously considering track conversion for their Hitachi excavators. AES Hawaii has begun to implement the CTS program as part of their equipment maintenance program. Ameron Hawaii learned the importance of properly operating excavators and dozers to maximize the life of the undercarriage. PVT Land Co.
 learned the dangers of operating an excavator on the sprocket and how to avoid spinning the track on dozers. Furthermore, Kiewit found ways to improve by incorporating the information covered in the training. Customers know that undercarriage wear is inevitable, but now they know Hawthorne Cat is committed to educating them on properly operating and maintaining their equipment. Stan's dedication and passion for undercarriage management and product support also demonstrated Caterpillar's continued commitment to our customers. View Training Brochure
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 STEMS | HAWTHORNE SUCCESS STORY Site Technology + Equipment Management
A Hawthorne Cat customer with a fleet of off-highway trucks was concerned about on-site engine overspeed on level surfaces. Hawthorne and the Los Angeles district developed a solution using digital switch integration, a big differentiator for Cat® Product Link® against the other original equipment manufacturers (OEMs). Todd Farmer, Service Technical Representative at Caterpillar, teamed with Hawthorne's Product Support Team to find a solution. In this application, a switch was used to alert the customer of engine overspeed.
Hawthorne Cat's technology team responded to a customer's need for advanced data output from Product Link on a rigid body truck. Overspeed can cause premature engine, transmission and tire wear. The ground conditions as well as site turns are designed for lower speeds per appropriate job site needs and regulatory guidelines. In this case, where Hawthorne's team could have installed a digital sensor to a hydraulic line or shaft output, instead they chose a simpler route to the in-cab overspeed sensor.
Read the Full Article
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Hawthorne Cat customers were asked to provide feedback and rank their level of satisfaction from working with Hawthorne. Here are some of the success stories from the Daniels Survey.
"Hawthorne Machinery parts department is very helpful, very efficient and they always have my parts in stock. Eddie Villalpando at the parts counter is great to work with." - Ceasar Rosas, PAL General Engineering Inc.
"I have nothing but good things to say about Hawthorne Machinery. Both Mike Closser and Dave Martinez go out of their way to be helpful and I appreciate that." - Mark Schroeder, Carmel Valley Contractors
"Russell at Hawthorne Machinery Parts Counter is very informative and helpful." - Paul Villalobos, City of Escondido
"I would like to commend Matt Higgins for the exceptional attention that he gives to my account. Because of the tremendous service and attention to detail of my account, I have slowly switched over all of my equipment the last several years to Caterpillar primarily because of Matt. He is just phenomenal to work with." - Matt Fleming, Fucali LLC
"I'm pleased with the parts service provided by Frank Drummond at the Lakeside Branch. He is very knowledgeable and without Frank I feel I would not get the same quality service elsewhere." - Rex Danner, Danner Bobcat Service
"Harrison Okabe and Donna Quadra (HRIS HI) make me look like a rock star on the job site. I don't bid out jobs because I want to work with Hawthorne only. They are extremely responsive and I do not have to worry during any step of the rental process." - James Eastores, Pelatron, Inc.
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One Team. One Goal.
David Dean | Director of Sales, HMC San Diego
Paul Kessel | General Service Manager, HMC San Diego
Michael Ness | Product Support Sales Manager, HMC San Diego
Joe Corbaci | Product Support General Manager, HPS San Diego
Doug Armstrong | HRIS Technical Communicator/CMA, HRIS San Marcos
Brandon Burkhard | Lead Person - Machine Service Technician 3, HMC San Diego
Brian Gibbons | Product Support Sales Representative, HMC San Diego
Matt Serviolo | Corporate Finance Manager, HMC San Diego
Dan Stone | Parts Manager, HMC San Diego
Scott Karanopoulous | Warehouse Supervisor, HMC San Diego
Joel Gollihur | Truck Shop Service Manager, HPS San Diego
Erica Mulcahey | Human Resources Coordinator, HMC San Diego
Jane Mantecon | Inside Sales Representative, HPS San Diego
Nick Peluso | Engine Service Technician 3, HPS San Diego
Rich Burgess | Lead Rental Technician, HRIS Lakside
Rob Hubbard | Dispatcher, HRIS Lakeside
Mike Lewis | Rental Field Service Technician, HRIS Lakeside
Dave Davis | Transportation Safety Manager, HRIS San Marcos
Armando Arroyo | Assistant Branch Manager, HRIS Chula Vista
Walter Bautista | HRIS High Reach Technician, HRIS Chula Vista
Greg Evans | Rental Service Manager, HRIS Chula Vista
Trevor Kolocheski | Rental Coordinator, HRIS Chula Vista
Alvin Domingo | Technician 3, HPC Waipahu
Shelley Mangaoang | Rental Specialist, HPC Waipahu
Eugene Mendes | Technician 3, HPC Hilo
Brandon Nerida | Service Writer, HPC Waipahu
Shawn Ortiz | Technician Trainee 2, HPC Waipahu
Mark Rivera | Technician 1, HPC Waipahu
Carl Robbins | Lead Rental Coordinator, HRIS San Marcos
Kory Tabliangan | Technician 1, HPC Waipahu
Chris Torres | Technician 2, HPC Saipan
Tautunu Tuilagi | Parts Operations Supervisor, American Samoa
Teresa Vasquez | Service Clerk, HPS San Diego
THINK BIG GRADUATES | HMC SAN DIEGO
Russel Jubenville | Machine Service Technician 4
Alec Rodriguez | Machine Service Technician 4
Jerimy Stephens | Machine Service Technician 4
Roshaun Stewart | Machine Service Technician 4
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40 Years
Christopher Higgins, HPC Waipahu Service
30 Years
Ron Dehne, HPS San Diego Sales
Gary Dvergsten, HPS San Diego Utility
Ian Graham, HMC San Diego Field Service
25 Years
Mike Carcioppolo, HRIS Corparate Rentals
William Derrickson, HRIS San Diego Service
Mike Johnson, HMC Corporate Admin
Albert Kawaiaea, HPC Parts
Daniel Niedens, HPS San Diego Field Service EPG
Roger Staehle, HMC San Diego
20 Years
Juliet Augustiro, HPC Waipahu Power Systems
Rodolfo Daquioag, HPC Guam Parts
Jeff Wood, HRIS Lakeside Rentals
15 Years
Chris Dodds, HMC San Diego Service
Chris Giannaris, HMC San Diego Sales
Brian Lavin, HPS San Diego Parts
Rodolfo Martinez, HMC San Diego Parts
Lynda Mosely, HMC San Diego Credit
Leslie Slade, HPC Ness Turf Sales
Laurie Thompson, HMC San Diego Inventory Control
10 Years
Harris Bright, HPC Hilo Parts
Joe Corbaci, HPS Kearny Mesa Product Support
Dean Hornbacher, HMC San Diego Service Administration
Christopher Jett, HPC Kona Service
Gaylord Kapiolani Hood, HPC Waipahu Service
Brian Lathrem, HPS San Diego Product Support
Alejandro Marin, HPS San Diego Truck Service
Michael Martinez, HPC Waipahu Machine Servie
Frederick Mateo, HPC Waipahu Engine Service
Jaclyn Meyer, HPC Waipahu Engine Service
Greg Pino, HPS Kearny Mesa Rentals
Matthew Thomas, HMC San Diego Service
David Vasquez-Corales, HMC San Diego Utility
Christopher Werner, HPS Kearny Mesa Truck Service
Jeff Youhas, HMC San Diego Technology Solutions
5 Years
Juan Meraz, HMC San Diego ThinkBIG
Keith Stahlman, HMS American Samoa Service
Steven Swartwood, HPS Kearny Mesa Field Service
One Year
Edward Byers, HPC Maui Service
Michael Cotter, HMC San Diego Field Service
Jayson Eaton, HMC San Diego Accounting
Nachelle Fanene, HMS American Samoa Parts
Arick Heliker, HRIS San Marcos Service
Michael Sean James, HMC San Diego Used Sales
Travis Johnson, HPS Kearny Mesa Engineering
Daniel Luque-Uriguen, HPC Waipahu Sales
Eugene Mendes, HPC Hilo Service
Takashi Meraz, HMC San Diego Parts
Jim Moor II, HPS Waipahu Engineering
Brandon Nerida, HPC Waipahu Service
Hoa Nguyen, HMC San Diego IT
Dawn Nohara, HPC Waipahu Service
Ryan Olszanski, HMC San Diego Parts
Shawn Ortiz, HPC Waipahu Engine Service
Walter Potter, HPS San Diego CarQuest
Maria Rabang, HPC Guam CarQuest
Jonathan Rojas, HPC San Diego Truck Service
Charles Rosenberger, HMC San Diego Shop Service
Enrique Ruiz, HRIS Lakeside Rentals
Ignacio Salas, HPC Guam Parts
Martin Sarabano, HPC Ness Turf Service
Donald Steiger, HPS Kearny Mesa Engineering
Joseph Such, HMC San Diego IT
Justin Tresser, HMC San Diego ThinkBIG
Juan Ulloa Maratita, Guam Parts
Ryan Walsh, HPS San Diego Truck Service
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Antonio Aguirre | Warehouse Counterperson, HPC Ness Turf
Pedro Avila | Technician 1, HPC Waipahu
Jorge Alvarez | Machine Service Technician 3, HRIS Lakeside
Michael Bean | General Service Manager, HPC Waipahu
Shane Benedicto | Technician 2, HPC Waipahu
Brandon Betancourt | Class C Driver, HRIS Lakeside
Justin Bosco | Machine Service Technician 3, HRIS Chula Vista
Robert Boutin | Machine Service Technician 3, HMC San Diego
Patrick Burton | Sales Support Administrator, HMC San Diego
Joseph Camacho | Technician 1, HPC Guam
Charles "Doug" Carlson | Service Writer, HPC Waipahu
David Castro | Class A Driver, HPS Kearny Mesa
Sam Cervantes | Parts Counterperson, HPS Kearny Mesa
Kelly Champaco | Receptionist, HPC Guam
William (Jay) Collins | Field Service Manager, HMC San Diego
Steven Cosolito | Engine Service Technician 3, HPS Kearny Mesa
Amber Cowdrey | Sales Coordinator, HMC San Diego
Tom Cramer | EPG Sales Rep, HPC Waipahu
Salvador Cruz Jr. | Part-Time Yardperson, HRIS Lakeside
Tyler Davis | Technician Trainee 1, HPC Maui
Melanie Duarte | Rental Coordinator, HPC Kona
Daniel Elias | Rental Coordinator, HRIS San Marcos
Ross Farmer | Assistant Sales Manager, HMC San Diego
Miguel Franco | Machine Service Technician 3, HMC San Diego
Sherri Gabin | Service Writer, HPC Maui
Allan Gushiken | Technician 2, HPC Guam
Ross Harris | Engine Service Technician 5, HPS Kearny Mesa
David Helm | Engine Service Technician 3, HPS Kearny Mesa
Vince Hiongson | Service & Maintenance Technician, HPC Waipahu
Tehani Jose-King | Administration Clerk, HPC Waipahu
Doug Kaauwai | Product Support Quoter, HPC Waipahu
Kyle King | Tool Room Attendant, HMC San Diego
Art Lewis | Service Writer, HPS San Diego
Mark Lewis | Machine Service Technician 2, HMC San Diego
Jess Linares | Utility Technician 2, HMC San Diego
Vincent Longboy | Technician 2, HPC Waipahu
Bryan Lopez | PC Technician, HPC Waipahu
Mark Lopez | Product Support Sales Rep, HPC Waipahu
Nathan Maldonado | Engineering Intern, HPC Waipahu
RC Micallef | Rental Sales Rep., HRIS San Marcos
John Mills | EPG Sales Rep, HPS Kearny Mesa
Frank Monteforte | Class A Driver, HRIS San Marcos
Alfredo Mosqueda | Utility Technician 2, HMC San Diego
Gerald Okamoto | Human Resources Manager, HPC Waipahu
Erik Ortiz | Service Communicator, HMC San Diego
Jack Owen | Sales & Rental Operations Manager, HPC Guam
Miguel Padilla | Yardperson, HRIS Lakeside
Jake Padrones | Machine Service Technician 1, HPC Guam
Fala Palepua | Parts Counterperson, HMS American Samoa
Javan Plunkett | Trimble Sales Rep, HPC Waipahu
James Purganan | Technician Trainee 1, HPC Waipahu
Byron Quenga | Technician 1, HPC Guam
Robert Ray | Machine Service Technician 3, HRIS Lakeside
Anthony Reid | Technology Support Specialist, HPC Waipahu
David (DJ) Reid | Warehouse Person, HMC San Diego
Genevieve Salas | Service Clerk, HPC Guam
Eric Shooks | Product Support Sales Rep, HMC San Diego
Jeff Sowards | Product Support Sales Specialist, HMC San Diego
Michael Sullivan | Machine Service Technician 3, HMC San Diego
Solo Sulusi | Parts Counterperson, HMS American Samoa
Aaron Tapec | Warehouse Person, HPC Waipahu
Henry Tavares | Service Technician 1, HPC Maui
Eric Todd | Operations Manager, HRIS San Marcos
Joseph Umali | Service & Maintenance Technician, HPC Waipahu
Teresa Vasquez | Receptionist, HPS San Diego
Jeremy Velasco | Warehouse Person, HPC Waipahu
THINK BIG STUDENTS | HMC SAN DIEGO
Sam Johnson | Service Technician Trainee
Dillon Shea | Service Technician Trainee
David Stefanik | Service Technician Trainee
Brad Stocker | Service Technician Trainee
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CONGRATULATIONS TO THIS YEAR'S STANDOUT EMPLOYEES!
Going Above and Beyond | Passion. Respect. Integrity. Dedication. Excellence.
Al Hovde, Barry Mann, Becky Ogo, Brandon Burkhard, Bryce Yeaton, Carl Robbins, Chris Dodds, Daine Demello, Dan Arguin, Dan Hixon, Dan Walsh, Dave Martinez, Diana Buell, Diana Faumuina, Dick Durette, Dillon Shea, Don Breeze, Donna Quadra, Doug Armstrong, Eddie Villalpando, Emilio Parra, Eric Shooks, Frank Drummond, Gaylord Kapiolani Hood, Gus Pena, Harrison Okabe, Jack O'Brien, Jayson Eaton, Jeff Youhas, Jon King, Juan Meraz, Kanani Tavares-Namahoe, Kori Tabilangan, Linda Sandgren, Linhchi McCullough, Manny Mercado, Matt Higgins, Michael Curran, Moses Diaz, Nolan Brown, Pete Gonzalez, Pete Roudenbush, Randy Arita, Raul Cisneros, RC Micallef, Rene Palos, Renee Nakachi, Richard Nostratis, Ruth Price, Sam Cervantes, Scott Ashley, Scott Smith, Shawn Ortiz, Stan Westover, Steve Allen, Steve Rich, Teresa Vasquez, Terry Ingram, Troy Lowe, and Tyler Rome. View PRIDE Recognition
*Bold indicates multiple PRIDE recognitions.
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 JOB OPENINGS AT HAWTHORNE CAT Apply Today!
Interested in a new role with new responsibilities at Hawthorne? We strive to promote dedicated, motivated and qualified employees to fill a variety of positions from Service Technicians to Management positions. Visit our Internal Job Postings page for more information about the application process. View Current Positions Available
Refer a friend to Hawthorne Hiring and earn money! As part of the Employee Referral Program, you can receive up to $5,000 if you refer a Senior/Journey Level Technician. Learn More
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 SUBMIT YOUR CONTENT
To Be Featured in the Next eNewsletter
Want to be a part of the next Hawthorne Cat Employee newsletter? Share your customer stories and ways you improve the Hawthorne Cat experience for our customers and your coworkers. Submit your content to Carolyn Mitchell-Voss by October 31, 2014 to be featured in the next issue of The Hawthorne Cat Difference.
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Copyright © 2014. All Rights Reserved.
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