The combined population of Boomers & Seniors is now over 117 million, and they spend more than $2 trillion dollars per year.

Over half of the nation's wealth, and more of its discretionary spending, is in the hands of leading–edge boomers & seniors. Leading–edge boomers are defined as those born between 1946 and 1955. Approximately 4 in 10 are affluent households, with a median income of $140,000 and/or a net worth in excess of $2 million.

Roughly 25% of consumers are boomers, but these Boomers & Seniors account for more than half of the sales in just about every product and service category:

  •  Home Furnishings   55%
  •  Luxury Real Estate   70%
  •  Support of the Arts   60%
  •  Mail-Order Catalogs   75%
  •  Charitable Donations   76%
  •  Women's Apparel   50%


Avrick Direct, Inc. has over 3,000,000 Boomer and Senior names available each MONTH on a hotline basis. You can select by individual list, or from a Consolidated Hotline List.

The lists that make up this universe include:

  •  A Moving Experience: new movers,
  •  On The Move: premovers,
  •  New Homeowners: new telco movers,
  •  Apollo: new credit card issues,
  •  Publishers Digest: mail order buyers, and
  •  Cyber Multi Channel: online buyers with email addresses.

You can't afford to miss out on this market. Because of our massive hotline counts, we can provide you with significant counts on proven lists, including over 1 million with email addresses.

New mover lists continue to represent the most frequently mailed type of list in the nation. We recently published a white paper about this, with information about new movers: who, why, when and where; and the marketing opportunities they present. If you would like to receive a copy of this report, please call us, or send us an email.

For nearly half a century, Avrick Direct has marketed the nation’s premier new movers lists totaling well over a half million names per month. We compile weekly lists of pre–movers, new movers, new telephone connects and new homebuyers. Our new movers list, A Moving Experience, is consistently “first-to-market”, giving mailers the advantage of being the first to contact their prospects. For information or data cards about these lists, call or contact us.

For additional information about these lists contact:

David Bancroft Avrick at david@avrick.com or call 805–963–8888
Doreen Ellen Burk at doreen@avrick.com or call 805–683–6551
Laurence Shoobs at laurence@avrick.com or call 323–662–1143

Visit us at www.avrickdirect.com