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Recent government reports provide a great deal of insight into the mobility of Americans. People move for many reasons, including a new job, a change in marital status or family size, or a change in economic status. For years major mailers have utilized "new moves" names for their direct mail programs ... because new move lists work.
This new detailed analysis will help marketers understand the nature of the new move family, and possibly identify segments of this huge universe of names that they can profitably mail to. This white paper is divided into two categories. The first contains the facts, such as how many people move and why, what their ages are, regional differences, etc. The second part addresses why new mover names work, and why just about every mailer should explore marketing to new residents.
The New Move Facts
5 million people ages 1 and up, or 12.5% of the population, moved last year according to the latest government statistics. That hasn’t changed in a few years, but it’s lower than the average has been over the past decade. 50 years ago the percentage was 20%.
New move lists that are currently on the market usually offer between 1 million and 1.5 million new move names a month. Many of the more sophisticated companies are getting and mailing the names weekly.
Moving is seasonal. People don’t like to move during |
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| David Bancroft Avrick has over 57 years of direct response experience. During that time he has billed over a billion dollars in list rental fees and generated over 100 million responses from direct marketing campaigns. The current focus of Avrick Direct is the compilation of a portfolio of unique data. These include pre-movers, new movers, new homeowners, new credit card issues and new online respondents. |
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