Staff from the American Medical Association (AMA) will be in our community to gain the valuable insight and perspective of local physicians.  This is part of a new research project lead by the AMA to understand the needs and the daily challenges impacting your professional life, and develop solutions to these challenges
 
If you are willing to meet for 20-30 minutes for an informal interview, please contact Ray Helm at the AMA (Raymond.helm@ama-assn.org.) This phase of the project aims to speak with 1200 practicing physicians in solo/small/practice settings across the country in order to:
* Understanding physicians' motives, needs and challenges
* Identifying unmet needs of the daily practice of medicine
* Gaining qualitative data to inform potential development of new products and services
* Fostering a two-way communication to align common interests
 
Physician thought-leaders guide the policies of the AMA, and result in actions such as their analysis and position on health insurer mergers earlier this month. Topics covered during the interview will include physicians' challenges, current and future healthcare trends, real and perceived impact of EHR and other relevant themes affecting your daily life and the lives of people around you.