|
 BRIAN T. STONER, CPA
You can count on us to count for you! |
|
August 15, 2015 
|
|
We Need Your Referrals to Grow Our Business! |
|
2600 W. Olive Ave, 5th Floor
Burbank, CA 91505
|
|
I write a DAILY BLOG called 'MUSINGS OF A BURBANK CPA' on Financial and Tax Items I feel are worth sharing! You can access
MY BLOG here:
|
|
See the coupon for discounts on my services -------->
EVENT MARKETING AND AVOIDING SALES TAX STICKER SHOCK!
Article one talks about using event marketing to get new customers and Article two reminds us not to forget about the sales tax issue when you sell something.
Call Now
818-333-5095 or 818-317-6035
Brian T. Stoner, CPA has been featured on
Also you can download my business app:
 
You can count on us to count for you!
|
 
Attract More Customers with Event Marketing
Holding your own event is a great way to meet new people and allow them to sample your business in a low-risk setting. A face-to-face event allows you to build trust quicker than many other marketing methods, and trust is almost always required before a sale can be made.
Types of Events
Some of the more popular types of events you can hold include:
- A seminar or class
- An open house
- A neighborhood sale
- A networking meeting
- A reception or party or celebration or festival
- A conference
If you're new to holding events, start small and/or join with another business so that you'll have a larger number of people to invite.
Participants
Once you've decided on the type of event you want to hold, you'll want to determine who you will invite. Will it be clients only? Will you join with other businesses and combine your lists? You'll want to invite a larger number of people than you might think. If the event is free, there may be several no-shows, even if they have RSVP'd. The more formal the event, the fewer the no-shows.
Topic or Purpose
For the best turnout, choose a topic that's interesting to your clients as well as relevant to the services you offer. Provide education that the customer needs, a new money-making strategy, a new product or service roll-out, or something that will affect your customers' well-being, and you'll experience the best turnout.
Spread the Word
Now that you're ready to hold your event, it's time to get the word out. Plan on sending multiple emails (more than you might be comfortable with) to let people know about your event. Email is a good way to notify people, but if you have the budget, mail invitations. Call the most important people and let them know you want them at your event.
Have Fun and Make Money
Be sure to have a high ratio of staff to guests so that more than one of your staff can meet each person. Enjoy your event, and hopefully, you'll be able to get to know many future customers there as well.
You can count on us to count for you!
|
|
|
|
|
|
CALL NOW
818-333-5095
OR 818-317-6035 |
|
Remember I give a FREE INITIAL CONSULTATION!
|
|
YOU CAN CHECK OUT MY PAST NEWSLETTERS ON MY WEBSITE ARCHIVE!
|
|
You can see my FUNNY ACCOUNTING VIDEOS on the home page of my website:
www.briantstonercpa.com
|
|
COUPON
Save 10%
Bring this coupon in and get a 10% discount on any new service we provide you
(up to $50.00)
You Can Count On Us To Count For You!
BRIAN T STONER, CPA | | |
|
|
Accounting Employment Opportunities
Pauline Casbon of Casbon & Associates, LLC is a professional recruiter I have known for quite a while. She is very professional and can help accountants looking for work get a new position as well as find accounting professionals for business and industry.
Full Time Job Opportunities: Contact Pauline Casbon at
310 859 3805
Referral fee for any potential employee that is placed in any of the following positions.
Tax Managers needed for Encino, Woodland Hills, West Los Angeles and Century City. $$$ Competitive and top salary!
Tax Seniors for West LA CPA firm, seeking potential employees looking
for a career path!
Bookkeeper for Business Management firm in
Woodland Hills; up to $62k
plus great benefits.
Audit Manager and Audit Senior, CPA for a great firm located in Pasadena and Woodland Hills. Immediate Hires!
Assistant Bookkeeper for Business Management Accounting firm in Encino. Datafaction required.
Bookkeeper for Century City, CPA firm. Excellent Benefits!
Staff/Tax Accountant for Business Management firm in Brentwood and Encino.
Senior Accountant, Bus. Management Dept. of CPA firm in Pasadena.
Business Manager for Bus. Management Accounting firm to become a Partner. Century City and Woodland Hills.
Audit Senior. 2.5 years plus of public accounting experience. West LA.
Account Managers for Business Management Accounting firm, West Los Angeles
and Century City.
Tax Accountant for Century City 1 to 2 years experience of tax preparation with a CPA firm and/or Business Management accounting firm.
Assistant Bookkeeper for Business Management Entertainment accounting firm located in Sherman Oaks.
Two Bookkeepers for West Los Angeles Business Management Entertainment accounting firm.
Audit Seniors, will consider CPA candidate with 2 parts of CPA, West Los Angeles.
Senior Tax Manager, CPA. Firm located in Arcadia and Pasadena.
Audit Senior for locations in Woodland Hills, West Los Angeles and Irvine.
Audit & Tax Manager, CPA for CPA firm in Van Nuys.
Staff Tax Preparation candidate for Beverly Hills and a Tax Manager for great firm in the San Fernando Valley, offering very competitive salaries!!
Tax Partner/ Tax Senior experience with real estate syndication, West Los Angeles.
Audit Senior for a great firm located in Santa Monica. Ocean views!!!
Tax Partner, Encino. Preferably with a Book of business.
Tax Manager looking for an opportunity to go to Partnership. West Los Angeles.
Two tax personnel in
Los Angeles, 90064.
3 to 10 years experience.
Looking for immediate hires!
I am looking to expand my client base, if you would like further information regarding my staffing services, please do not hesitate to call. I am happy to visit your office which helps me gain an even better understanding of your firm's culture and staffing requirements.
Call 310 859 3805 for further information. Send resume as a word attachment to :
|
|
How to Avoid Sales Tax Surprises
Sales tax laws are constantly changing, and sales tax audits have increased since states and local agencies have become creative about finding new ways to generate revenues. If you haven't made any changes in your sales tax procedures in a while, you are probably at risk.
Taxability
From state to state, the taxability of items varies. For example, data processing services including web hosting and graphics are taxable in Texas but not California. Because of these intricacies, it makes sense to consult an expert in this area. Some states have been taxing certain services for many years now.
Nexus
The new buzzword in sales tax is "nexus," which simply means presence. If your business has a presence in a state, then certain items you sell could be taxable. "Presence" is a little gray, but here are a few examples of some characteristics that the courts have decided prove nexus.
- If you have employees or contractors working in a state, you are liable to collect and remit sales tax. This can play havoc if you hire virtual or remote workers. Even if they are part-time, you have nexus in that state.
- If you outsource inventory fulfillment in any way (think Amazon sales), you have nexus in states where there is a physical warehouse that houses your products.
- If you own business property in a state, you must file sales tax.
- If you participate in trade shows or are a public speaker, you have nexus in states where the conferences are held.
The Risk
If you fail to collect taxes where you should, the risk is easy to calculate. Take the potential taxable sales times the sales tax rate, and add any penalties. The numbers get scary if you've been in business for several years.
Let's say your annual revenues are $5 million. You didn't realize that your Texas sales were taxable, and this amounts to 10% or $500K. Your tax liability is $41,250 per year. If you have been doing it wrong for five years, well, you can add it up. Add penalties on top, and it's not a small amount. It can wipe out your entire year's profit.
Sales tax liability becomes more important if you plan to sell your business. A traditional valuation will always include a sales tax risk analysis. Even if you don't plan to sell, the odds of you getting audited or a disgruntled employee blowing the whistle can be too much to risk.
Always keep sales taxes in mind when any sales transaction takes place. If you don't, you could regret it later!
You Can Count On Us to Count For You!
|
|
Brian T. Stoner, CPA
2600 W. Olive Ave., 5th Floor
Burbank, CA 91505
(818) 333-5095 CELL (818) 317-6035
FAX (818) 566-1499
bstonercpa@sbcglobal.net
|
|
|
|
|
|
