W I N T E R 2 0 1 5

F O L L O W D C R S

Q U I C K L I N K S

DCRS Solutions

MICROS Systems

Customer Service Overview

Subscribe to MICROS Security Alerts

Remote Eyes Video Security

Mobile and Social Solutions

MICROS eBusiness Solutions

O U T L O O K

Watch this short video from the National Restaurant Association discussing this past month's Restaurant Performance index and economic indicators.

S O C I A L S T A T U S

An Angry Customer = Opportunity

No one wants to deal with an unhappy customer but experts say you are lucky to get to deal with one before they leave your restaurant...and complain about you on Yelp, Facebook or Instagram. Check out these easy ways to ensure customers are getting the experience they deserve so they praise you on social media versus the alternative.

Engagement is the Answer

Engaging the customer has become the biggest shift in restaurant marketing over the past 10 years...that according to a panel of marketing experts.

See why they say traditional restaurant marketing just isn't working anymore and why your brand isn't what you say it is, it's what your customers say it is.

A L E R T S
A spike in sales late last year is having some wonder if it's more than just job growth that is having a positive impact on sales...Check out why some say gas prices could be a factor as well.

F O O D F O R T H O U G H T

Cleanliness Means Business

Think a bad meal will keep customers from returning? Experts say you should be more concerned with your restaurants cleanliness if you want customers coming back through your doors. Check out these 10 details that could make all the difference in your restaurant traffic.

February Opportunities

Valentines Day is huge for restaurants around the world. Find out how to make the most of your sales in February by checking out some fun marketing ideas you can capitalize on.

Who is Watching Your Employees?

Your customers are watching your employees, most likely, more than you are. One wrong word, touch or smell could send customers packing. Read some simple, standard rules that your employees should obey while customers are in view.

S E C U R I T Y S A V V Y

The Plan for Keeping Payments Secure

After the Target security breach, the U.S. Payments Security Task Force (PST) was put together to create a roadmap on how to keep payments in the U.S. secure. Here is an early look at some of their findings and advice for the future of payment security and what it means for your business.

T E C H T R E N D S
Games Increasing Customer Loyalty? Want to make your customers true ambassadors of your restaurant? Experts say gamification has taken on a world of it's own and is doing exactly that with customers around the country. Adding a game to your current app could improve customer loyalty. Check out how one national chain is seeing positive results from doing just that.

inMOTION MOBILE APP FROM MICROS FOR RESTAURANT OWNERS AND MANAGERS

D r o p U s a L i n e ...

The Z Report is looking for comments, ideas, and suggestions about how we can help YOU, our customer, better utilize your technology.

Please contact us as often as you would like.

Steve Kramer

dcrsnews@dcrs.com
DCRS Solutions

314.739.6666 | 800.231.0166