WINTER 2014

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Restaurants at Risk for Credit Card Breaches
Trending: Mobile Technology
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2014 INDUSTRY FORECAST

Watch this short video from the National Restaurant Association discussing projected record high industry sales and employment growth.

SOCIAL MEDIA

More Diners Tagging Photos in Restaurants on Instagram

The number of restaurant customers posting photos on Instagram grew in the third quarter according to monitoring platform MomentFeed.

The report tallied photos taken by consumers that were tagged to a specific restaurant location, not a restaurant brand's corporate Instagram account.

Measuring the increase in social media use can be correlated with foot traffic, sales and engagement.

Restaurateurs should be including their own social media tools to encourage engagement from diners. It's a low-cost high impact way to promote your brand.

For more about the report, click here.

PCI COMPLIANCE ALERT

Important Message about

Windows XP

If you are still using Windows XP on April 8, 2014, YOU WILL NOT be PCI Compliant.

Microsoft will stop supporting Windows XP very soon. We are happy to help you determine if you need to upgrade your operating system.

If you are using a POS system with XP that was not installed by DCRS, why not consider contacting DCRS for a competitive quote for a replacement to your XP system?

AROUND THE WEB

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10 Trends Shaping the Restaurant Industry in 2014

Restaurant Performance Index Recap

More Table Service Restaurants are Investing in Mobile Technology

MICROS partners with MICROSOFT, DELL and INTEL to design
MOBILE SOLUTIONS for the FUTURE

MICROS Systems, Inc. has announced an exciting new partnership with Microsoft, Dell, and Intel, to engineer high-powered, user friendly mobile solutions for restaurants in the future. Restaurant managers in the future will be able to use these robust future tablets to control cash drawers, scanners and reservations, among other features, while having the ability to be docked on the MICROS mStation. The initial MICROS software to run Food & Beverage POS on this future generation tablet solution will be MICROS Simphony 2 for Restaurants.

TODAY---the recently released MICROS mTablet and mStation--is compatible NOW for use with the MICROS 3700 Restaurant Enterprise System (RES) and the MICROS Simphony 1 Large Enterprise System (LES), and scheduled for later in 2014, the MICROS e7 System.

As always, MICROS designs high-performance and powerful solutions that are extremely user-friendly. According to MICROS' Chief Technology Officer for Restaurants, Mike T. Russo, "We don't require our customers to be integrators." For more about the MICROS-Microsoft-Dell-Intel collaboration, click here.

There is so much more to the MICROS mTablet and mStation!

For a full overview of MICROS POS and table offerings, contact DCRS today.

Click here for more about mTablet & mStation!

DCRS Solutions

314.739.6666 | 800.231.0166

CREDIT CARD SECURITY:

RESTAURANTS HIGHLY SUSCEPTIBLE TO BREACHES

One of the top stories of the recent holiday season was the massive credit card breach at Target and other major retailers. However, in the last three years, research has shown that the majority of credit card breaches take place at restaurants.

Why are restaurants such easy targets? Credit card purchases account for the majority of transactions at restaurants, and with many small transactions, hackers can steal many credit card numbers at once. Many restaurants have multiple locations, often with the same technology setup, so once thieves figure out how to crack one, it's easy to crack the others. Restaurants usually have very easy passwords so managers can remember them. This is a bad idea for obvious reasons - create passwords that are hard to figure out and change them often, especially when a manager leaves or gets fired.

Restaurants are notoriously lax when it comes to security and hackers know they are vulnerable. When the Payment Application shares the same network with other restaurant business functions, the entire network is in scope of PCI, not just the POS portion, increasing the exposure. Network isolation of the Payment Application is highly recommended by PCI. Other common failures include a lack of Firewall and/or Anti-Virus software updates, unsecured Wi-Fi on the POS network, the use of a weak Firewall or no Firewall at all.

To avoid credit card breaches in your restaurants, make sure all PCI Compliance Requirements (12 major, with over 200 sub-requirements) are followed, and that there are strict measures in place to keep customers' credit card data safe and secure from thieves.

For more on this important subject, click here.

MOBILE TECHNOLOGY STILL TRENDING

IN THE RESTAURANT INDUSTRY

Mobile devices continue to grow as important tools for consumers. Consumers' use of mobile devices for many activities including choosing a place to eat, reading reviews, ordering and paying for meals and reporting on the meal experience on social media sites will continue to grow in 2014.

According to the National Restaurant Association, research shows that 63% of consumers are using restaurant-related technology; most commonly, diners are looking up restaurant locations and directions online.

In order to take advantage of mobile searches, restaurant operators should invest in optimizing their websites for smartphones. Also, consider an app for your restaurant offering daily specials and incentives for subscribers. It's just another way to reach your loyal customers. Customized smartphone apps are a lot more affordable than they used to be.

This year, make sure to include a mobile presence in your online strategy if you haven't already taken the plunge into the world of mobile technology.

Click here for the entire article.

inMOTION MOBILE APP FROM MICROS FOR RESTAURANT OWNERS AND MANAGERS

FEEDBACK PLEASE!

The Z Report is looking for comments, ideas, and suggestions about how we can help YOU, our customer, better utilize your technology.

Please contact us as often as you would like.

Steve Kramer

dcrsnews@dcrs.com
DCRS Solutions

314.739.6666 | 800.231.0166