How and Why Do People Look for Your Restaurant With Smartphones and Tablets?
How does your business look to smartphone and tablet users? Devices are used differently when seeking information about your restaurant.
Restaurant search activity is one of the fastest-growing mobile categories, however, smartphone users are likely looking for different information about your restaurant than tablet users are. Research shows that people use smartphones to find restaurants when they're out and about, but use tablets when they're at home.*
The top three restaurant search activities performed by smartphone users are to:
1. Call a restaurant.
2. Look up directions.
3. Look up a location "near me".
Tablets users search out other types of information, mainly to:
1. Look at ratings and reviews.
2. Find online coupons and promotions.
3. Research menu/specific food items.
If you're modifying digital information from your website for smartphone and tablet use, keep these findings on restaurant search behavior by device in mind and enhance your digital content to the way people use these devices. The most important thing is that your phone number and directions are easy to find on both platforms.
* findings from the latest xAd/Telmetrics Path-to-Purchase Study conducted by Nielsen.
Restaurant owners and managers can now see real time store operations data via their smartphones with the release of 
