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DVB At IBC - Visit Us In Hall 1 - Stand D81
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At this year's IBC taking place on the 9 - 13 September, DVB will showcase the work that it is undertaking to standardize the provision of high-quality content via satellite more efficiently to all in-home IP devices. It will also demonstrate the market preparation of consumer technology for its groundbreaking DVB-S2X technology.
With new devices such as tablets and smartphones gaining popularity for the consumption of live broadcast TV, DVB is set to offer a technical solution to reach these devices. In a live demo, a DVB-T2 signal will be converted into Internet Protocol utilizing a server integrated in the TV. The signal will then be streamed to IP client devices. The principle can be applied to the entire family of first and second-generation DVB transmission platforms (DVB-T/T2, DVB-S/S2/S2X, DVB-C/C2) and managed IPTV transmissions.
A critical step for the introduction of DVB-S2X for DTH is the availability of cost efficient DVBV-S2X receiver chipsets. Now DVB-S2X chipsets and consumer products are in the prototype phase and it can be expected that they will hit the market soon. This will allow operators to use DVB-S2X also for DTH; most probably for delivery of UHD services. An IBC demo will show the progress the industry has made. In addition upcoming chip set solutions will also support cost efficient broadband delivery via satellite.
There will be the opportunity to learn more about the ongoing development of UHDTV Phase 2 with decisions pending on HDR, HFR and Next Generation Audio. The progress on the Virtual Reality Study Mission will also feature.
A number of DVB Member companies have generously contributed to the IBC demonstrations. They include: ASUS, BBC R&D, Broadcom, Enensys, Newtec, Panasonic, Reycom, Satixfy, SES and Sony.
The DVB stand will be tended by DVB representatives and technology experts available to answer queries and provide information on DVB's wide ranging family of open, interoperable, market driven standards.
The popular "DVB Members Get Together" will once again be taking place during IBC. This year's event is being sponsored by SES, a world-leading satellite operator, providing reliable and secure satellite communications solutions to broadcast, telecom, corporate and government customers, reaching 99% of the world's population.
A list of the DVB Members exhibiting at IBC and their stand numbers is available to download here.
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DVB Welcomes Back Peter MacAvock
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Peter MacAvock
DVB Chairman
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Last month, DVB welcomed back Peter MacAvock when he was elected to the role of DVB Chairman. At the 83rd meeting of the Steering Board, Peter was chosen to take over from Phil Laven who has served in the position since 2008.
Most DVB watchers will know Peter from when he was DVB Executive Director for 14 years before taking his current position of Head of Delivery, Platforms and Services at EBU Technology & Innovation.
Peter takes over at an exciting time for DVB as it engages in the ongoing development of UHDTV with decisions on HDR, HFR and Next Generation Audio; future transmission systems; Study Mission Groups on Virtual Reality; amongst others. With the rising importance of OTT, Hybrid TV, and other methods of delivery, the DVB environment is changing, and DVB will adapt to meet the new challenges the TV industry is currently facing.
Commenting on his appointment, Peter MacAvock said, "I look forward to the challenges ahead. Chairing DVB is a huge honor, and it remains at the center of the way we do TV. DVB needs to stand on the shoulders of its past successes to prepare for an exciting future: no small challenge in today's ever changing environment."
Phil Laven, a former Technical Director of the European Broadcasting Union, served as Chairman of DVB for the past 8 years. During this time, amongst other achievements, he oversaw the introduction of DVB-T2 which was instrumental in bringing HD services to millions of people across five continents.
The members of the Steering Board thanked Phil for his excellent leadership of DVB. His colleagues and friends in DVB extended him their best wishes for the future.
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SDM2 - DVB Satellite Broadcast Modulator
Fully compliant with DVB standards, the DVB Satellite Broadcast Modulator supports a wide range of DTH broadcast, video contribution, and distribution applications over satellite.
Innovative features include Carrier ID, DVB-S2 multistream, TSoIP, and wideband (up to 80 Mbaud). In addition, the DVB Satellite Broadcast Modulator platform supports DVB-S2X, providing operators with a future-proof solution.
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Plans for the first DVB Asia 2016 Conference & Exhibition are now well underway.
The event will open with a DVB-T2 Masterclass led by Professor Ulrich Reimers from the Technical University Braunschweig and former Chairman of DVB Technical Module from 1992 to 2012. Immediately following the conference there will be a workshop entitled "UHD - What you must know about HDR, HFR, and NGA" conducted by David Wood, Chairman of the DVB Commercial Module for UHDTV.
The three day conference program will concentrate specifically on the region's digital TV needs, and will provide an unrivalled opportunity to meet leading DVB and industry experts who will deliver a range of opinions and guidance on the transition to HD and UHD with emerging HDR and HFR and much more.
As well as DVB experts, DVB Asia will also include speakers from ABU, Akamai, Dolby, EBU, Harmonic, HHI, Multichoice, NBTC, Rohde & Schwarz, SAT-IP Alliance, Samsung, Sony, TU Braunschweig who will share their strategies for dealing with today's changing media landscape.
DVB Asia 2016 will feature a curated exhibition space adjacent to the main conference room. A number of leading companies have already booked spaces. If you are interested in exhibiting or availing of a sponsorship package, contact Eva Markvoort.
The DVB Asia 2016 Conference and Exhibition will take place in the InterContinental Hotel, Bangkok, Thailand on 29 November to 1 December. Special room discounts have been arranged for DVB Asia delegates.
For more information including the full program visit the event website where you can also sign up for DVB Asia 2016 eNews to bring you regular updates on the event.
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How TV Brands "Kill It" With Millennials
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A recent report from the Video Advertising Bureau finds that despite some thoughts to the contrary, TV reaches more adults aged 18-34 now than at the start of the millennium. While much has been made about millennials' evolving media consumption habits, more millennials continue to watch video on TV, where the vast majority of video consumption takes place, than any other device. Although the smartphone is the highest reaching device among Millennials, TV remains "Queen" of video consumption. It is also important to note that branded TV content, accessed across screens, remains at the center of their universe.
The report reflects a compilation of insights on millennial media consumption habits as they relate to the video ecosystem and TV Brands in particular.
- Millennials spend more time with TV brands online than with any other site across a wide variety of internet genres
- During any given minute, many more millennials are consuming TV content than are checking Facebook, listening to Pandora or watching videos on YouTube
- TV brands offer a breadth of innovative, exciting and edgy ad-supported programming across genres which is unmatched by any other platform or entity
- Millennial-focused TV programs deliver higher audiences and greater engagement than the most popular personality-driven YouTube channels
- TV continually creates moments that transcend the viewing experience and generates enormous social buzz
- Most importantly, TV advertising has constantly shown the ability to create real impact and drive revenues in millennial-driven categories.
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ITU Announces Recommendation For High Dynamic Range TV
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The ITU has announced its new Recommendation for High Dynamic Range Television that represents a major advance in television broadcasting. High Dynamic Range Television (HDR-TV) brings a feeling of realism, building further on the superior color fidelity of ITU's Ultra-High Definition Television (UHDTV) Recommendation BT.2020. ITU's Radiocommunication Sector (ITU-R) has developed the Recommendation in collaboration with experts from the television industry, broadcasting organizations and regulatory institutions in its Study Group 6.
"High Dynamic Range Television represents an important step towards the virtual-reality quality of experience to be delivered by future broadcasting and multimedia systems," said François Rancy, Director of the ITU Radiocommunication Bureau.
The ITU-R UHDTV Recommendation BT.2020, approved in October 2015, represented the continuous evolution of television since it was invented in the 1930s, transforming the dim black and white screen into an ultra-high definition color picture on large flat panel displays.
This latest ITU-R HDR-TV Recommendation BT.2100 brings a further boost to television images, giving viewers an enhanced visual experience with added realism. The HDR-TV Recommendation allows TV programs to take full advantage of the new and much brighter display technologies. HDR-TV can make outdoor sunlit scenes appear brighter and more natural, adding highlights and sparkle. It enhances dimly lit interior and night scenes, revealing more detail in darker areas, giving TV producers the ability to reveal texture and subtle colors that are usually lost with existing Standard Dynamic Range TV.
The HDR-TV Recommendation details two options for producing High Dynamic Range TV images. The Perceptual Quantization (PQ) specification achieves a very wide range of brightness levels using a transfer function that is finely tuned to match the human visual system and the Hybrid Log-Gamma (HLG) specification which offers a degree of compatibility with legacy displays by more closely matching the previously established television transfer curves. The Recommendation also outlines a simple conversion process between the two HDR-TV options.
The ITU-R Recommendation BT.2100 also allows TV producers to choose from three levels of detail or resolution: HDTV (1920 by 1080), and UHDTV '4K' (3840 by 2160) and '8K' (7680 by 4320) - all of which use the progressive imaging system with extended color gamut and range of frame-rates in ITU's UHDTV Recommendation BT.2020.
Source: ITU
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DVB World 2017 Host City Announced... And It's Vienna
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Now in its seventeenth year and held in a different European city each time, DVB World is the leading annual gathering where DVB experts and other digital television technology authorities share their specialist knowledge and experience in delivering the digital standard. Delegates including broadcasters, manufacturers, policymakers and other industry stakeholders from around the world gather to address the global issues facing broadcasters today. The three day event with coffee breaks, lunches and a night out with dinner also provides the ideal environment to network.
At a time when the broadcast landscape is experiencing profound changes with decisions to be made for the delivery of live TV to handheld devices; the ongoing development of UHD TV with decisions on HDR, HFR and Next Generation Audio; future transmission systems; and the results of the Study Mission Group on Virtual Reality. These are just some of the issues that will be addressed in the DVB World 2017 program. DVB World brings together experts and practitioners who are experienced in providing direction to bring us up to date on their strategies to deal with today's changing media landscapes.
DVB WORLD 2017 takes place March 13 - 15 in the beautiful city of Vienna with its baroque parks and gardens, cafes, opera and many more cultural activities.
The three day DVB World Conference & Exhibition will be held at the Hilton Waterfront Hotel, overlooking the River Danube. The hotel is close to Vienna city center and is a 20-minute ride from Vienna International Airport.
The DVB World dinner and evening event will be an ideal setting to connect with other delegates, exchange ideas and explore new perspectives.
There will also be the chance to take a ride on the Riesenrad, Vienna's giant ferris wheel, and one of the oldest operating ferris wheels in the world. The 213-feet high attraction provides exceptional views over the entire city of Vienna, The Riesenrad was built in 1897 to honor Emperor Franz Josef I's 50th Jubilee, and has been one of the city's most beloved attractions ever since; it has even played a prominent role in the movie adaption of Graham Greene's novel "The Third Man".
There will also be a sightseeing trip around Vienna on another evening.
Further information including the Conference Program, Masterclass and Hotel Reservations will be available on the DVB World 2017 website.
For Exhibition Opportunities and details on the Sponsorship deals on offer please contact Désirée Gianetti.
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