A Word from Covenant Trust
The Next Generation
What is a millennial?
The definition varies a bit but generally speaking, a millennial is a person born between 1980 and 2000. It was believed that the generation of children born during this period would be drastically different than the generation before them - Generation X. Simply calling this new generation "Generation Y" seemed inadequate, and so the designation "millennial" was coined in 1991, partly inspired by the new millennium that was only a few years away.
The term helps us identify a large group of people who are facing financial issues that other generations haven't had in the past - at least, not on the same scale. Lule Demmissie, Managing Director at TD Ameritrade, summarizes those financial issues succinctly:
"Millennials are...earning less, their median net worth is down, and many face decades of student loan payments. Pair that with the uncertainty surrounding their retirement, and they appear to be facing a less-than-bright future. Not to mention that one in five millennials is also providing financial support to aging parents to the tune of $18,250 a year...It's no wonder they're pushing off having families, starting businesses, or buying houses."
Considering all this, it's not too surprising that a recent survey by howmuch.net revealed that over 50% of millennials have less than $1,000 in savings, or that a Nerd Wallet survey showed 90% of millennials don't believe they'll have enough money for retirement.
So what can we do to help millennials?
In addition to offering no-minimum IRAs, Covenant Trust Company is invested in the financial education of millennials and future generations. We keep a personal finance blog and are now producing our own videos and podcasts to edify people of all ages. But studies show that young adults, teens, and children learn about money from their families. According to a survey by Mint, they want to learn how banks, credit cards, and investing work; how to manage money; and know more about their family's financial situation.
So if you have a millennial or younger person in your life, we encourage you to talk to them about money: find out what they want to know, tell them your financial story, and share whatever wisdom you can pass along. If you would like some resources, contact Steve Allison, our local Financial Services Representative, at 1-877-768-1766 or email him at srallison@covenanttrust.com. We would be happy to be part of that conversation.
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