Everyone loves a good story. We want to be entertained. We want to laugh and / or cry, feel some emotion. We want to be able to escape our reality and enter a new one. You can read a book and do this. Or why not create a video to do it. No matter if its an event, a seminar, a product or service demo; Telling what happen or what its all about with a story always works. What is involved in telling a good story? Generally speaking we need to introduce our subject, give it an interesting appeal, perhaps with video effects,or music or a graphic title. Maybe just having our subject speak for itself. Presenting its particular point of view, hook or emotional appeal. Next we develop the story by exploring the content, explaining what it is about. Showing the action, the workings, the happening. Finally we end it with perhaps a recap or another emotional appeal. Never forgetting we are trying to entertain our audience as well as inform, educate and make an emotional connection with them.