Twenty-Eight Years, in Business, Really? So What!
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My standard elevator speech in ( one minute presentation on The Studio), includes the line 28 years in business.
So what does this mean, what does it imply 28 years in business. I'm curious what kind of impression do I make when I say I have been doing business for that long.
Initially it sounds like a positive comment 28 years, wow that's a lot of experience! However nowadays I wonder what are peoples first reaction to 28 years in business?
To be honest my competition is half my age. Perhaps being in business so long I'm set in my ways. Perhaps the equipment, the technology I use is out of date.
In any case I thought,I come up with a response how I could deflect any negative connotations to being in business for 28 years.
Here some ideas on how I thought I could follow up the comment 28 years in business:.
1. but not using the same camera
2. I started when I was 10 years old
3. I started when I was 12 years old
4. I only use my cane on really long shoots
5. but I really only remember the last five or so
6. When I started my business there weren't video cameras I just pretended to do it with a toilet paper tube
7. my first camera was Etch-a-Sketch
8. I actually stop counting few years
Tell me your favorite or send me your ideas..
Signing off From The Studio, in business for, well 28 years and counting (maybe I should start counting backwards).
Sincerely,
David Cooperstone
The Studio Video Facilities
www.studiovideo.com
info@studiovideo.com
604-612-9767
Hire a professional from The Studio Video Facilities.
Providing professional video services....since 1985
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Vendor Of The Month
Internet Exposure
Internet-Exposure has been in the online marketing business since 2001, and has a wealth of experience working with thousands of websites for different businesses from self employed individuals, to large organizations, such as Liberal Party of Canada in BC. Many of Internet-Exposure’s clients have been with them from the start, using their hosting, and search engines placement services for more than a decade.
As a long-time Vancouver Search Engines Placement Expert, this company knows that there are two elements of the design process that need to be addressed before all else. They relate to the user experience while on the site and what the search engines see when they crawl it, basically the human and machine versions of "What happens on your website?"
Internet-Exposure team of web designers are some of the very best in the business because they are marketing professionals, combining their creative skills with practical knowledge of how business on the internet works and keeping track of changes in that business as they happen. As the web has evolved and grown over the past ten years, this company always managed to stay ahead of the competitors by making sure they understand not just what was happening in internet marketing, but why it was happening.
Internet-Exposure have multiple marketing tools and strategies available and they add more all the time - provided they have been proven effective.
They are flexible and are able to offer unique, cost effective solutions, tailored for each business.
For only online marketing and search engines placement questions, please call 604-876-2156, or email info@internet-exposure.com.
Internet-Exposure – More Business through Internet.
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Corporate Video of the Month

International Business Week Seminar on Branding How to Produce Your Own Video (see article on video content) Click Here
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At Simicha Event Trade Show
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How to Produce Your Own Videos
(outline of this months corporate video)
Presented by David Cooperstone from
The Studio Video Facilities
Why video?
-Get your message across
-Show, display, and demonstrate your services and or products
-Personalize your contact
- It works!
Why do it on your own?
-To save money
-To be in total control
-To challenge oneself
Steps to producing your own Video
Pre-production -Planning
Production -Shooting
Post-production -Editing
Pre-Production
“The Product is a reflection of the process”
Purpose of video
Audience for video
Style –testimonials, humor, documentary, drama, on camera, talking head
Script –beginning-middle –end (intro-develop-sum up, review)
Limitation, technology, location, budget, experience
Scheduling-location check
Production
Gear camera and accessories
Shooting setting up the shot, angles, movement shot sizes
Review
Post-production
Logging footage
Creating an EDL (edit decision list)
Editing software –Mac - i-movie, Black Berry - Storymaker
PC – Windows Movie Maker, Sony Vegas 10 or 11, Abode Premiere Elements
Pushing the buttons (cutting the video)
Sound narration, music
Transitions and Effects
Titles and Graphics
Uploading
Distribution DVD, social media
Resources;
tinyshooters.com (iPhone video accessories)
wimmedia.com (media, usb sticks, discs etc.)
matrixvideo.com (equipment rental and purchase)
 iPhone Video Accessories
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Event Video of the Month Kollel Purim Party
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Video Recording Testimonials/Interviews
1. Start by recording black at front of tape
2. Make sure to allow tape to record for 3-5 seconds before testimonial and 3-5 seconds after
3. Place subject so light falls on them. NO LIGHT FROM BEHIND. EG WINDOW
4. Video subject from mid chest up. Have them stand still
5. Have room as quiet as possible, have silence at least 2 seconds before and after testimonial
6. If a mistake is made pause recording and then start recording as states above 3-5 seconds before
7. Use a Tripod (you can get one for under $50 at London Drugs)
8. Review footage while still on location
Note: try to get no more than 30 second sound bites.
You can get more than one but there should be a 30 second limit.
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Modern Brides Wedding Expo
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