August 29th, 2014

NEWS & NOTES

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VISITORS AND TOURISTS: THEY ARE NOT THE SAME

by Keith Davies, Co-CEO & Executive Director

Greater Grass Valley Chamber of Commerce

There was a time in Western Nevada County when "tourist" was tantamount to being a four-letter word. To some people in the business of marketing and promoting this area, "tourist" seemed derogatory and "visitor" was more politically correct. About that same time a decision was made to rebrand bed and breakfast inns and certain hotels as "historic lodging facilities."

For several years, then, local marketing was directed at attracting visitors with the aim of getting them to spend a night or two in a historic lodging facility. Gone were the days of attracting tourists to stay in B&Bs and hotels. But in trying to rebrand the nomenclature, some promotional efforts failed to take into account that in many cases there is a big difference between a tourist and a visitor.

Although the lines do sometimes blur, a tourist is typically someone who has not previously been here, while a visitor is someone who has been here before and returns -- often, we hope. Also in the category of visitors are the day-trippers; people who live within 60-70 miles and come here for the day then return home that evening. They drive here for a special event, wine tasting, museum tours, a swim in the river, and more.

To Read the Entire Article Click Here

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A wonderful opportunity to be of assistance to visitors and our community at the Greater Grass Valley Chamber of Commerce. We are looking for volunteers to staff our Visitor's Center Concierge Desk and to be a welcoming, smiling face representing our community, city and Nevada County.

Job Duties/Description:

Support and staff the Concierge Desk of the Grass Valley Visitor's Center; providing information to visitors and community members about our area's events and businesses
Provide a welcoming and friendly customer experience
Offer a wide variety of assistance via brochures, historical reference, and directions to locations within our community
Act as a knowledgeable and courteous principal point of contact
Sincere desire to provide assistance as needed
Act as an ambassador of the Greater Grass Valley Chamber of Commerce

Skills Required:

Ability to speak clearly and communicate effectively
Ability and enthusiasm for working with the public
Dependable, reliable and responsible
Works well with minimal supervision and structure
Ability to process information
Polite, poised, patient, friendly and even-tempered
Light computer skills to browse the internet
Sit or stand for several hours

Days needed: 7 days per week (split between several people)
Time of day: 10AM-3PM
Shift Length: 2.5 to 3 hours per day
Contact: Yolanda 530-273-4667