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Greetings!
Turn your clocks back an hour this weekend-while we lose an hour of sleep, we gain an hour of sunlight in the evening. Prepare yourself for the lost hour, but I hope you balance it out by enjoying more sunshine, I know I will.
All of the political turmoil is affecting every business, but take heart-the economy is improving and we too will weather this storm of uncertainty.
How? Plan for success, plan for alternative efforts, plan and then most importantly: execute that plan. Refuse to buy into the doom and gloom from the talking heads and make your company and job the exception to the rule. Increase your productivity, increase your production, improve your client relations and work your realtionships and teaming base.
The art of marketing and sales is a critical element of success in this market, and very few people understand exactly what that means. Attend the March 13 class (see below) for insight from instructors who have helped clients win billions in federal contracts. Attend the March 20 class for GSA schedule strategies and tactics to make a difference and look for the April/May classes to help you get to that next level-in the new federal marketplace!
We have some great events noted below for you. If you have not been networking enough, it is time to refresh your relationships! Come out, say hello to me, I will be happy to introduce you around to people you need to know.
Here's to your success!
Gloria Berthold Larkin
President, TargetGov
443-543-5067 or 1-866-579-1346
 
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Upcoming Classes for the
Government Contracting Institute
*Newsletter Special*
Register for both March classes for the cost of one course.
Inclement weather postponed the second class at The Government Contracting Institute. But that's good news for you, as registration is still open to attend "Marketing and Capture For Government Contracts" This is sure to be an enlightening and informative session. The first courses were highly reviewed by the participants. This is what people are saying about the first two classes:
"This was a great experience and was very helpful in focusing me on gaps in my current business"
"The presenters did a great job and really understood their
areas of expertise and related it to my needs"
"Seminar provided information that truly mattered in today's climate!"
"This is a great resource, well worth the time and cost"
"This course was extremely informative on federal legalities and positioning your company for growth and understanding the new market"
"Excellent presentations, material and great follow-up discussion"
The upcoming classes in March are "Marketing and Capture To Win Government Contracts" on March 13 and "Navigating the GSA Schedule" on March 20
Dates:
March 13, 2013 from 8:30am to 4:00pm and
March 20, 2013 from 8:30am to 4:00pm
Location:
bwtech@UMBC Research and Technology Park, Baltimore, MD
Cost:
$995, includes course materials and lunch, per class, see special offer below!
To take advantage of the newsletter two classes for the price of one, just register for both classes in the same order and use
the coupon code "Newsletter" or e-mail us or call toll free: 866-579-1346, or call local: 443-543-5067.
BTW: We are 5 minutes from BWI Airport, for anyone flying in.
For more information and to register....
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BWCC GovCon Council Presents Women in Government Contacting Event
Join the Baltimore-Washington Chamber of Commerce for a special March power-packed session:
"WOMEN IN GOVERNMENT CONTRACTING UPDATE"
Wednesday, March 27, 2013
8:00 am to 11:30 am
at
bwtech@UMBC
5520 Research Park Dr.
Baltimore, MD 21228
Presentations will include:
- an overview of the WOSB program-implementation and update.
- information on Technology/Cyber-What's Happening!
You will also learn from:
- a panel of successful women who are winning millions in business business with the government
- Gloria Larkin of TargetGov on doing business with the Government and what's changed for women in government contracting.
Members Not Prepaid & Non-Members - $85
Co-Sponsored by:
TargetGov
bwtech@UMBC
Women Impacting Public Policy
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Join The Howard Tech Council for a Networking Event
Register Here
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For further sponsorship information or questions contact:
Patrick Wynn or call 410-313-6550 |
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Market Viability and the Eye-Opening Cost of Market Entry
By: Gloria Larkin
There is no dispute with the statement that the U.S. federal government is the world's Fortune one customer, spending more than any other single entity purchasing goods and services.
However, we have seen budgets eroding and spending decreases, which leads to the next question: Is this still a viable market?
A quick snapshot from USASpending.gov tells us that in fiscal year 2012, spending with contractors of all sizes totaled $514 billion, down from $537 billion the year before.
Even under a worst-case scenario of possibly taking the full hit from sequestration in March (just under a 10% cut across all agencies, including the Department of Defense), the federal government still will remain the biggest consumer of services and products in the world, and a solid market for those who are willing to do what it takes to enter the market, pursue and win business.
Read the full article here. |
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What Are People Saying About the TargetGov Experience?
"...Thank you very much for taking the time to provide the very informative presentation ... Your Toolkit provided the framework to ensure the highest possibility of success... I intend to check the targetgov.com site regularly for valuable information.
John Kim
SVCM, Inc.
"Your presentation was one of the best I have attended. I liked that is was to the point with specific action steps. No down time during your talk" S. Ross "You were great!!! So much buckshot began to come together as one silver bullet." S. DeVincentis " The presentation was very clear and the speaker was very knowledgeable." Lorman Education Services " It was the best presentation I have seen in a long time! I'm glad I bought your book!!!" M. Hoover "Great session yesterday - six people listening in on the call/webinar (a Sr VP/Proposal folks/Contracting Specialist/Editing/Pricing) all were very impressed with the presentation..." L. Jackson I think the teleconference format is very convenient...in fact, I actually listened to one of the conferences while driving back from a meeting with Army representative. Registering and attending is always super easy. R. Alexander Was impressed with the registration process. Getting the toolkit link was easy. Download was easy. Dialing in was flawless. Very easy process. Name withheld as requested Registration was easy, conference was valuable. I'll definitely attend other ones. M. Creager
What are you waiting for?
Click here for the upcoming schedule.
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This complex piece of legislation could help - or hurt - your finances this year. Put these five items on your 2013 agenda as the new law unfolds.
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Perfect Storm: Sequestration Meets Snowmageddon
Sequestration, debt ceilings and continuing resolutions, (and March Blizzards) oh my! Government contractors are starting to feel like Dorothy in the enchanted forest. Hopefully, contractors will find their way home just as Dorothy did. But unlike Dorothy, who relied primarily on serendipity, contractors will need to be prepared. The unfortunate combination of sequestration, debt ceilings and lapsing continuing resolutions (not to mention a March blizzard!) will challenge government contractors in unprecedented ways. Even without the blizzard, this phenomena has been dubbed The Perfect Storm. Some contractors may be lucky enough to avoid any consequences but the vast majority will not be so fortunate. The key to minimizing the negative effects of the Perfect Storm is to be prepared. Towards that end, Aronson has prepared a Perfect Storm "whitepaper." The whitepaper describes the sequestration, debt ceiling and continuing resolution issues, notes a variety of problems that will most likely be encountered by contractors and offers practical tips for how to prepare and if necessary react.
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