Our monthly summary of how you can make the most of your Whole Grains Council membership.

WGC January 2016 Member Newsletter
Dear Whole Grains Council members,

Happy 2016 - a year we'll be marking with special emphasis on "Whole Grains Away From Home." Whole grains have made great momentum in retail and in home kitchens, but growth has been slower in restaurants and foodservice. The Oldways Whole Grains Council's goal this year is to shine a spotlight on the successes in foodservice whole grains... and to push against the remaining barriers in this area. We look forward to working with all of you to make this happen!
Our Next Conference

Our next WGC conference will be held September 25-27 in Chicago. This will be an unparalleled opportunity to give your foodservice efforts a big boost, whether by sponsoring, attending, or both! 

Save the dates now, and check out the preliminary program on our website. You won't want to miss this event.

Set up a Listen & Learn Call
to be listed in our new foodservice directory

Many WGC member companies provide above-and-beyond-the-call-of-duty product development services to foodservice outlets. A few examples:
  • We've talked to schools raving about the corporate chefs who came to teach staff how to cook grains.
  • We know of companies that regularly develop everything from grain dishes to custom flatbreads for top restaurants.
  • Once we even accompanied a WGC member's baking experts to a fast-food chain's headquarters for a bake-off of whole grain bun options.  
We want to make services like these more widely known, so we're creating a Product Development Resource Directory, listing suppliers and detailing the support services they offer to help foodservice outlets create delicious and successful whole grain products. Our goal is to get more whole grains into more restaurants - and to help WGC members increase sales at the same time.

We're scheduling Listen & Learn phone calls with members now. If you want to be included in the Directory, contact Cynthia Harriman (cynthia@oldwayspt.org or 617-896-4820) to set up a time to tell us about how your company supports foodservice with product development services. 
Commit to Hourly Giveaways for Sampling Day March 30th

Give away a product every hour on March 30th, on Facebook or Twitter. That's our challenge to all 404 WGC member companies. March 30th is Whole Grain Sampling Day, a day when supermarkets, schools, restaurants, universities, and manufacturers all band together to help more people try more whole grains. What a big buzz we'll be able to generate, when all our members have scoial media giveaways on the same day. 

Contact Kelly Toups (617-896-4884 or kelly@oldwayspt.org) to sign up and participate. We'll be publicizing all participating companies with links to your social media. Join the party!
Last Call for Supermarket Sampling

We have more than 20 supermarket dietitians on board already to participate in Whole Grain Sampling Day supermarket sampling events. While you've missed our primary deadline, there may still be possibilities for having your products sampled. If you have not yet signed up for our "matchmaking" service, contact Kelly Toups by January 31 (617-896-4884 or kelly@oldwayspt.org).
Feature Your Products with More Whole Grains than Refined

Later this spring, when our new website goes live, we'll be adding a new feature to our Find Stamped Products list:  we'll be putting a special check mark next to all products made predominantly with whole grain (all products containing more whole grain than refined grain).

We need your help to make sure your qualifying products are highlighted. If there's no checkmark next to your products, consumers may think your products have minimal whole grain content, when in fact, we simply don't have your data. Now is the time to add the Total Grain field to all your products, if you haven't done so already. 

Contact Harley Songin (harley@oldwayspt.org or 617-896-4832) to make these important updates. She'll send you a list of all your Stamped products, and simple instructions on how to move forward.
The Oldways Cart

The politically-tainted 2015 Dietary Guidelines for Americans were released earlier this month, leaving many Americans more confused than ever about what to eat. 

If your company is looking for a simple, clear, graphic way to illustrate the importance of whole grains and your support for healthy eating, we invite you to link to the Oldways Cart. This consumer tool includes a picture of healthy groceries for two adults for a week, along with a sample meal plan and recipes made from the foods pictured. Check it out here today!
Cynthia Harriman
Director of Food and Nutrition Strategies

Kelly Toups, MLA, RD, LDN
Program Manager

Harley Songin
Stamp Program Manager

... and from all of the Oldways and Whole Grains Council staff
Oldways is a nonprofit food and nutrition education organization inspiring good health through cultural food traditions and lifestyles. The Oldways Whole Grains Council is only one of our many successful programs. Check out our website to learn more