In This Issue
Conference Nearly Sold Out
Lively Events for Whole Grains Month
Visit us at FNCE
Register for our Conference
Whole Grains: Breaking Barriers
in Boston 
Nov. 9-11, 2014 
Learn more by clicking this button 

First registration from each WGC member company 
is free!
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An Oldways Family Program

Oldways is a nonprofit food and nutrition education organization, inspiring good health 
through cultural food traditions and lifestyles.
September 2014

Dear Whole Grains Council members,

We do several media interviews each week, and one question we're often asked is, "What's the next quinoa?" -- which is to say, which grain will follow quinoa's trajectory from unknown to celebrity grain, found on all the best menus and on mainstream grocery shelves? We don't play favorites among grains; when we're asked we mix it up, because there are good reasons for any and every grain to play a starring role. 

But increasingly, journalists have been coming to us with a more specific question: "Is teff the next quinoa?" One such inquiry came from the BBC radio in London; you can hear our responses at this link (see especially 3:29, 4:20, 12:12 and 13:15). We even managed to include a shout-out for two WGC members!

Boston Conference, Hotel Rooms, Near Capacity


Are you planning to join us at the Hyatt Boston Harbor on November 9-11 for our conference called Whole Grains: Breaking Barriers?  If you've put off registering figuring you could make plans at the last minute, here's some advice: this IS the last minute! We're nearing our target of 150 attendees, and there are only 14 hotel rooms left (and even these are at an overflow hotel nearby!)

This year's conference has garnered unprecedented interest from media, health professionals and WGC members due to the all-star lineup of speakers on some of the grain industry's hottest topics. What are the facts about gluten? Has modern wheat really changed radically? How do sprouting and fermentation change wheat and other grains? How are consumer attitudes to whole grains evolving? What marketing messages make sense? How do we fight carb phobia with facts? 

You can see our full agenda of topics and speakers here.  Take a look -- then register today for the conference AND reserve your hotel room.  Our discounted room block at the Hyatt sold out weeks ago, and the new room block we subsequently arranged at the Hilton (just 0.7mi away, with shuttle service) now has just 14 rooms left. You know you need to attend this conference to keep up with today's trends and questions, and you know you don't want to sleep on a park bench. So make your plans now. Remember: the first registration from each WGC member is free. 

A big thanks to our conference sponsors and supporters for making it possible for us to have the most awesome WGC conference ever: Project Sponsor: Ardent Mills. Event Sponsors: Bob's Red Mill, King Arthur Flour, Arnold/Brownberry/Oroweat. Benefactor Sponsors: Barbara's Bakery/Weetabix, Bay State Milling, Crunchmaster, Dunkin' Donuts, Frito-Lay/Quaker, General Mills, Grain Millers, International Pasta Organisation, Lundberg Family Farms, Nature's Own, Riviana, Uncle Ben's. Supporters: To Your Health Sprouted Flour, Carl Brandt/Mestemacher, HomeFree. 


Lively Interest in Whole Grains Month
When the WGC unilaterally declared September to be Whole Grains Month back in 2007, we had no idea this observation would take hold so quickly and so deeply. 

We especially like to see our members using the occasion to draw extra attention to whole grains. For example, Post Cereals and Roman Meal both partnered with bloggers in Whole Grains Month promotions, and Frontier Soup used the month as a promotional hook in a press release. Way Better Snacks also featured Whole Grains Month on their website.

If you'd like to get an overview of just a few of the many ways that supermarkets, schools, universities, media and community groups are connecting with Whole Grains Month, check out the blog we wrote in the middle of the month highlighting just a sample of what's going on. If your company took advantage of Whole Grains Month in any way -- on your website, in social media, or whatever -- please email Kelly Toups with a link or photos. We love to hear your stories.

Haven't done anything yet? Promote our Make the Switch recipe contest on Facebook or Twitter today as your contribution to Whole Grains Month. (Thanks to Bob's Red Mill, Arnold/Brownberry/Oroweat, and GenJiMai rice for supporting this contest.)
Visit Oldways & WGC at FNCE & Lifestyle Medicine
Oldways, the parent organization of the WGC, will be sharing its nutrition expertise at two trade shows in October. If you're attending either one, please stop by and say hello.

FNCE show for dietitians 
(Atlanta, October 19-21)
When more than 10,000 registered dietitians and others gather in Atlanta, we'll be there to showcase educational materials from the Whole Grains Council and other Oldways programs. Dietitians are the ones in the trenches, speaking directly to consumers about the importance of healthy food, including whole grains, so we want to be there for them. You can find us in Booth 2139.

Lifestyle Medicine 2014 (San Diego, October 19-22)
An increasing number of physicians are championing the role that food and lifestyle play in health. Oldways is supporting this movement by exhibiting at the Lifestyle Medicine 2014 conference, to make physicians aware of the great collection of appealing and authoritative materials and content we have to support them.
Best regards,

Cynthia Harriman
Director of Food and Nutrition Strategies
[email protected]

Mallory Cushman
Stamp Program Manager
[email protected]

Kelly Toups
Program Manager
[email protected]

... and from all of the Oldways and Whole Grains Council staff