1. Be a Cash Sponsor. Get great PR visibility during our campaign -- and bring your company to the attention of our key bloggers! We're looking for six companies to contribute $1,000 each to our cash prize (or one company to sponsor for $6,000 and get all "naming rights").
2. Contribute Your Product. We're also seeking donations of product for our Whole Grain Food Basket collection, for the random voter prize.
3. Plan Your Own Activity. During September, plan an activity that echoes the theme of "Make the Switch" - a very big-tent theme that can include everything from a general call to eat more whole grains, to a specific call to make the switch to a specific product.

Supermarket samplings... Sweepstakes... Whole Grain Trivia... Spot the Grain Challenges... Workplace Cafeteria Tastings... Events for our 2014 Whole Grain Sampling Day on April 2 ran the gamut. Which is, of course, the point of Whole Grain Sampling Day: partners can do whatever their imaginations can dream up, as long as their event or activity helps more people get introduced to more whole grains.

Check out our photo blog wrap-up, to get a sense of the delicious fun that took place all over the country -- and even beyond the U.S., as partner Google celebrated WGSD at 100 workplace cafés around the world. A big, big thanks to all WGC member companies who participated in this year's events. Those of you who contributed to our Whole Grain Ambassadors bloggers project got GREAT coverage for your products, as illustrated in a typical blog below! (See all blog posts here.)

Now is the time to mark your calendars for April 1, 2015 -- Whole Grain Sampling Day is always on the first Wednesday of April. Whatever promotional efforts you have on tap next spring can be linked to Sampling Day to give them extra momentum, so get creative!