| Thursday Update
January 10, 2013
|
|
|
|
Upcoming Events
|
Chamber Marketing & Board Meetings - January 17, 2013
|
|
|
| Marketing & Promotions | |
Here's What the Chamber Has Been Doing This Week to Promote Catalina Island and YOUR Business
- Amelia Lincoln, the Chamber's new Event and E-Marketing Manager starts today. See below for more information about our new staff person. We're excited to have her onboard. Please welcome her!
- The Catalina Pocket Map ad sales will start soon. Please check your snail mail for the ad sales information. It will be sent out this week.
- Completed our 2013 marketing plan. A copy of the gantt chart (rainbow chart) format is available from Donna Harris. Please let her know if you'd like a copy.
- The newspaper banner editorial for the Los Angeles Times, San Diego Union Tribune, Orange county Register and the LANG newspapers in now available. Please see the information below.
- Closed the 4th Q co-op contest and started the new 1st Q contest. Picked a winner on the Trip to Catalina contest. Add the opt-in names to the database.
- Went to the press check on the 2013 Visitors Guide.
- Will be attending the LA Travel and Adventure Trade Show in Long Beach this weekend along with 4 other Chamber member representatives.
- Sent out the January email blast to our database of over 80,000 names. This marketing piece had an open rate of 17.7% and a click-through rate of 8.6% - both equaling industry averages.
- Carnival Cruise Lines will be bringing in a 2nd ship in 2014. See below for more information.
- Do you have a Romance Package ready for February? If you do, please send it along to Donna Harris as soon as possible. We'll put your offer up on our website and make sure you get extra exposure through our internet advertising in late January and early February.
REMINDERS:
1. Please send us "Catalina Hot Deals" or "Island Time Packages". Be sure to get the additional FREE exposure to your business!
2. Please send us "What's Happening This Week" information so we can continue to add that to our website.
3. Please post the QR code for "What's Happening This Week" in your place of business. Need it again? A sheet with the QR Code and instructions is available at the Visitor Center.
4. Check the Birthday Island web page for birthday offers, found under Specials and Packages on the Chamber's website. If you have an offer you'd like to give to Birthday Guests, contact Elaine or Frances at Catalina Express 310-519-7971.
|
|
|
|
2012 Visitor Counts End On High Note!
|
In terms of visitation to Catalina Island, 2012 ended on an upswing!
|
Chamber Hires New Staff Member
|
The Catalina Island Chamber of Commerce announces the hiring of Amelia Lincoln for the newly created Event and Electronic Marketing Manager position at the Catalina Island Chamber of Commerce.
The Catalina Island Chamber began a search for the new position in September. The new manager will assist in the coordination, marketing, and promotion of Island events, such as the Flying Fish Festival, the New Year's Eve Gala, Chamber mixers and other island events. The position will also assist in the management of the Chamber's website, email communications and social media activities.
The Chamber received numerous resumes from all over the nation. A small committee reviewed the applicants and after a creative event exercise was completed and reviewed, the committee selected Amelia Lincoln.
Amelia hails from Chester, CT and will be moving to the Island and will begin working at the Catalina Island Chamber on January 10th, 2013. Amelia has a Bachelor's degree in Communications from Hollins University in Virginia and a Master's degree in Tourism Marketing from the University of Surrey in England. Her last position was with Visit Surrey.
"We're excited about having Amelia join our team to promote Catalina as a top Southern California destination. She has youth, enthusiasm and a great positive spirit. I know she will help us achieve our prescribed goal of making us friends, making us famous and making us funds." says Wayne Griffin, CEO and President of the Catalina Island Chamber of Commerce.
|
Catalina Island Has NEW State & Federal Representatives in 2013
|
Redistricting Results in New Districts, New Representatives
Due to redistricting, Senate districts have a unique issue that Assembly and Congressional districts do not have. Of the Senate districts established by the Citizens Redistricting Commission in 2011, only the odd-numbered districts went into effect for the 2012 election cycle. The new even-numbered districts will go into effect for the 2014 election cycle, and the even-numbered districts previously established by the 2001 redistricting will continue to exist until 2014. These unique circumstances create some areas of overlap between the old and new districts ("accelerated areas") and some areas without coverage ("deferred areas"). For the 2013-14 Regular Session of the Legislature, each accelerated area essentially has two Senators representing the area and each deferred area has none. The Senate Committee on Rules will assign a Senator to provide appropriate constituent services to each deferred area. This is a normal consequence of the redistricting process. Catalina Island is a "Deferred Area" and a Senator will be appointed to provide constituent services during the 2013-14 legislative session.
 According to the California Senate's website, Catalina Island has been assigned to California's 35th Senate District and is represented by Senator Roderick Wright (DEM). Senator Wright was elected to the Senate in 2008. He previously served in the State Assembly from 1996 to 2002. During the 2012 legislative year, Senator Wright voted in agreement with the CalChamber on 7 of 10 top priority business bills. However, Senator Wright's district office has told the Chamber that Catalina Island is currently represented by . . .
 Senator Ted Lieu, (DEM) 28th Senate District. Unfortunately, we have not been able to confirm that Senator Lieu does, in fact, represent the Island. Senator Lieu is a former Torrance City Councilman, and was first elected to the legislature in 2005. During the 2012 legislative year, Senator Lieu voted in agreement with the CalChamber on of 2 of 6 top priority business bills (he did not vote on two other bills). Of the 39 members of the Senate, just 6 had worse "business votes."
The Chamber will confirm this week whether Catalina Island is represented by Senator Wright or Senator Lieu. Stand by!
 Assembly Member Bonnie Lowenthal (DEM) continues to represent Catalina Island in the 70th Assembly District. She was first elected to the Assembly in 2008 and is Chair of the Assembly Transportation Committee. Prior to her election to the Assembly, she served terms on the Long Beach Unified School Board and Long Beach City Council. During the 2012 legislative year, Assembly Member Lowenthal voted in agreement with the CalChamber on just 3 of 11 top priority business bills. Only 6 members of the 80 member Assembly had worse "business votes."
 Alan Lowenthal (DEM) is Catalina Island's new Congressman in the US House of Representatives, representing the newly created 47th Congressional District. The Congressman previously served 6 years on the Long Beach City Council, three terms in the California Assembly and two terms in the California Senate. During the 2012 legislative year, Congressman Lowenthal served in the California Senate, where he voted in agreement with the CalChamber of 2 of 9 top priority business bills (he did not vote on one other bill). Of the 39 members of the Senate, just 4 had worse "business votes."
|
CA Dept. of Fish & Game Advises Against Feeding Deer
|
Feeding Wild Deer is Dangerous And Illegal
It has been noticed that people are coming into close contact with and feeding wild deer. Residents and visitors should be advised that feeding of big game mammals, including deer, is unlawful and may result in fines (California Code of Regulations, Title 14, Section 251.3).
According to the California Department of Fish & Game, deer carry ticks and other bugs and diseases that can transfer to people and then to their household pets. Lyme Disease, caused by ticks, is one of the serious illnesses humans can get from contact with wild deer.
Why take a chance? Play it safe and obey the law by not feeding wild deer. |
2013 Newspapers Banner Buys
|
Every year the Catalina Island Chamber negotiates newspaper advertising rates for mainland newspaper buys. This year we will be advertising in 4 mainland newspapers for a total of 10 dates. We have negotiated some great display ad rates and Business Directory rates. The Business Directory rates are a great deal for wide newspaper exposure for little money. For one insertion the rates range from $60 (in the San Diego paper) to $246 (in the Orange County Register) while the value is up to $650 per insertion. If you are interested in exposure in all 4 papers for the 10 advertising dates, we are offering an easy way to insert all of them at one time without worrying about each newspaper deadline. Just fill out the Business Directory Form link HERE. The cost for a Business Directory for all 10 newspaper dates is $1581.28 - a value of $4,152. Please submit your form by January 18th to the Visitor Center or bring to Donna Harris. Please contact Donna Harris if you have any questions about the Business Directory Ad program. If you are interested in Display Ad rates for any of the newspaper buys, please contact your newspaper representative. If you don't know who that is, please contact Donna Harris and she can refer you to the representative handling Catalina accounts. The schedule for the 4 mainland newspapers is:
LA Times - March 10th, May 19th, September 8th
Orange County Register - March 24th, May 12th
LANG (9 local papers) - February 3rd and April 14th (see below for more information)
UT San Diego - March 17th and April 21st and September 15th.
|
LANG Newspaper Banner Advertising Opportunity
|
The Chamber will be advertising in LANG's group of 9 mainland newspapers on February 3rd and April 14th. Display ad and business directory negotiated rates are listed below. Please contact LANG representative, Lissa Horne directly if interested. (If interested in advertising in the Business Directory of all the newspapers the chamber will advertise in for 2013 - see the information above)
|
| Catalina Island Women's Forum Invites You To A Domestic Violence Workshop | |
|
|
|
THANK YOU for your continued membership in the Catalina Island Chamber of Commerce. |
|
|
|
|
